Hey, it's Sean McCabe with seanwes tv. I was at a Christmas party just this last weekend
and I got to talking to someone there. I asked him what he did and he said he's been at this
job for almost 5 years and that it was going ok, but he was getting kind of restless.
I said, "What would you like to do?" and he said, "I really would like to start writing,
but there's so many writers out there. There's so many people writing about all kind of things."
He said, "I need to find something they're not talking about," and then he said,
"I feel like such a small fish in a big pond."
But you're not a small fish! That's what I told him anyway. Now is the best time in history
to be a content producer because everyone is consuming. Everyone is browsing feeds. How many of
you when you're at a party and everyone else gets up to get another drink, do you just sit and wait?
Nobody sits and waits anymore. We have iPhones. We fill the gaps of our lives.
Now, what do we fill it with? We fill it with content. People are hungry for your content.
The moment you flip the switch from consumer to producer, you position yourself as an influencer.
Most people consume. You go on Reddit, there's a 10/10/10 effect going on. Most people that
browse Reddit, the people that are clicking links, viewing the images, those people don't
even have accounts. Most people. Of the people on Reddit, maybe 10% of them have accounts.
Of the people that have accounts, maybe 10% of those are actually upvoting and actually commenting and
actually posting links. Those are the curators. But only 10% of those people are actually the people who create
the content that's being consumed. It's not unlike the situation on Facebook or Vine.
You know how they have those autoplaying videos that show you the number of views?
The ratio of views to likes is crazy!
It's that 10/10/10 effect going on. 10% of the people that view, might click the like
button. Of the people that click the like button, maybe 10% of those actually comment.
These are just generalizations of course, it's not exactly 10%, but I really want you
to think about this. You're looking at all this content created online and you're looking at what's been
created by the 1%! The people that are creating the content that you consume every single day,
and everyone else consumes every single day, comprise such a small segment of the world.
If you're even thinking about this, you're golden! If you're even thinking about being
someone who makes something, who writes, who puts videos online, who podcasts, then you're
automatically ahead because other people are not thinking about this. They're not thinking
about creating, they're thinking about consuming. They're not thinking about fnding things to
write about that people are interested in, they're interested in finding things to read themselves.
I hope you're inspired by this to be more than just a consumer and I hope there's a
switch in your mind going from consumer to producer, but I want to leave you with one very
important thing: do not wait for something to hit you.
I mentioned that there aren't a lot of people creating, but there are a lot of people who
like thinking about the idea of creating, who like thinking about the idea of blogging
or the idea of writing. They know they need a unique angle if they want to stand out but
they're waiting for that angle to hit them. They're waiting for it to hit them before
they start and the problem is, you're never going to get that angle. If you're just sitting
there waiting, you're never going to get hit with that angle. It's only going to happen
if you discover it. You have to write your way into it. You have to find your angle. You don't wait until
you have something to say to write, you write to find out what you have to say. If you're waiting for that angle to
hit you, it's never going to happen. It's never gonna hit you. You're only going to find it by starting. By writing
your way into it. By making your way into it. By doing your way into it. So decide to start and discover
your own unique voice.
Ok, we're done. Cory likes it we use it. - [Laughing] Cory likes it we use it.
Cory likes it, we use it.
Get all these lights off!