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I know this section was more about copyrighting and not necessarily blogging, but I do want to include

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some tips for writing better articles because content marketing is so important.

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It's a big part of the success that I've had as an online based business.

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But even if you're not an online business, writing good blog articles can drive a lot of traffic to

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your products and services.

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So here are some tips for writing better articles.

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The first tip is to research and use proper keywords.

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Obviously, you want to write articles that people are going to be searching for.

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There's no point in writing an article if no one's going to find it.

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No one's going to be searching for it unless it's just for your own pleasure.

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But because we're a business, we want to make sure that we have some sort of result from the time spent

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writing articles.

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But of course, the world is 7 billion people big and billions of people are on the Internet.

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So even if you're writing an article about a very specific topic, you might have a good chance of getting

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traffic over time.

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One key thing to note, though, is that you can write the best article in the world.

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You can use the greatest headline, you can have the best keywords.

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You're probably not going to get a lot of traffic on that very first day that you publish.

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It takes a while to build up a reputation.

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And what I mean by that, a history, a reputation on the Google search engines or different search

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engines, because with one article, your website is not going to be found as easily.

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But as you post more articles and more people do visit your site, your website's SEO or search engine

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optimization is going to increase.

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So if you do start writing articles on more specific topics, your articles will be seen sooner than

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your first one.

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So I don't want you to get frustrated when you're not getting a lot of traffic when just starting out.

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This is a long term play and that's the greatest thing about blog articles is that they have a long

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lifespan.

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Generally, your blog articles should last at least a couple of years unless they become irrelevant

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on the topic or something changes.

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So how do you actually do research and find keywords to use?

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Well, one of the first things is to not go too deep into research and just think, what are the ten

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things that my customer is going to ask?

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What do they what are their pain points?

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And we've already done this.

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What questions do they have?

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And think about it or ask people, survey your audience, survey people online using social media and

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just see what are they struggling with.

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Also, just do a search for your topic on Google and see what other articles are out there.

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Do it.

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Search for your topic on YouTube and see what other videos are out there.

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You know, I don't want you to copy what other people are doing, but having an article about this topic

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or a video about each topic or each question under your own brand is a good idea.

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That's one of my strategies, is just finding what people, what other people are making and doing it

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in my own style.

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Some next level keyword research ideas are using the Google keyword planner, and that's available if

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you have an AdWords account.

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With Google, we're going to be going more over Google AdWords in the future or just using Google Trends.

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If you search for Google Trends, they have a great tool that allows you to find what items are trending

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right now, what topics are trending, and you can even compare to other topics to see if, hey, do

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you want to write an article about this one or that one or this product or that product?

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You can see which ones are more trending, and that's generally a better sign to write articles about

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that kind of content.

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Our next tip is to be generous and give lots for free.

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If you're worried that you're giving too much away for free, too much good content, don't worry.

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That's probably a good sign.

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The best companies that I know give so much good free information out, especially online brands and

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online media brands.

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Now, this isn't true for every type of business.

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You can't just be giving away free items if you're a brick and mortar store.

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But the free trial does work.

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Giving away freebies does work.

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But in terms of writing articles, make sure that you're writing super duper high quality.

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You're not holding back, you're giving it all to the audience because that's how people start to like,

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know and trust you.

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And if they do that, they're more likely to purchase your product or service.

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Our next tip is to attract the right people.

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We've talked about knowing your audience.

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It's just important to make sure that you're serving that specific audience.

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And if it's an audience that doesn't have money and isn't going to support your business and you can't

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build a business off of, well, you might need to pick a different audience, but make sure that you're

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attracting the right people who not only appreciate your content but will actually eventually be a customer

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of yours.

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A few important things are your subject lines, intros and conclusions.

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In that order, a lot of people will only click on an article based off of the subject line, and once

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they do that, they'll read.

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The intro and then skimmed down to the conclusion.

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So pay special attention when you're writing those intros and conclusions because a lot of people won't

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read what's in between.

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So have your calls to actions, have links to other articles, or talk about your products or services

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in the intros and outros?

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Now, you don't want to make it too salesy.

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You don't want to make it always seem like a sales pitch, but make sure that you're giving them the

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option to take the next step.

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Include an email opt in form at the end of your article or even right after the intro include a little

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lead magnet that's specific to that article.

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Right after the intro, this is a great way to grow your email list.

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Another important tip is to build curiosity with the first sentence.

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People are reading your articles because they're wondering what it's about.

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They're wondering what you're going to say.

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So feed on that and build more curiosity.

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Ask questions, make bold statements, things that will make the reader say, Hmm, that's interesting.

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I want to read more.

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And it's also important to break up text, make sure you're using your headings, your other formatting

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tools like bullet points, lists, block quotes, images, photos, use anything to make it a little

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bit more interesting and not feel like they're having to read an essay.