- Every marketer has faced analysis paralysis,
essentially, when you get stuck in a state of overthinking
to the point that you never take action,
and usually this is because you're overwhelmed with options
on where to start,
or you're convinced that you must finish one thing
before you can start on something else.
So as you begin to navigate the world of digital marketing,
I want to give you some pointers that'll spare you
from overthinking it,
and save you a lot of time and headaches on your journey.
First, just start, anywhere. It doesn't matter.
There are so many aspects of marketing,
from defining your target market,
to building your first campaign,
to writing copy for your website.
If you're dragging your feet,
just pick up the first thing that interests you and do it.
It might be out of order, and that's fine.
Now, you'll run into a roadblock,
and then it'll unlock something different
that you need to solve,
and before you know it,
you'll be putting the building blocks together.
Second, everything doesn't need to be perfect.
You don't need a finished website
or exactly the right packaging.
I am giving you permission to be okay with good enough.
In fact, you're wasting time
if you're not launching with partially baked ideas.
Try things out once they're mostly there,
and then if they're promising,
and only if they're promising, well,
then you can improve them.
Third, you're going to screw up along the way.
Don't sweat it.
I always say failure
is just money spent on education,
and education is never wasted.
So keep at it.
Oh, and one more thing,
it's by no means going to be easy or quick,
or are the results going to be instantaneous,
but if you apply yourself and work through the concepts
of digital marketing, well, it'll start to click.
Things'll fall into place,
and you'll be moving your marketing efforts forward,
piece by piece until you pick up momentum.