Okay.
Welcome to this class.
So in this class we are going to be learning about WhatsApp lead generation and sales system blueprint.
So I want to show you like the blueprint of how to set up a sales system with WhatsApp.
Okay.
So when it comes to selling online, one of the thing that you need to really understand is lead generation
and also how to do it.
Okay?
When it comes to selling online, it starts with having leads.
Okay, so what are leads?
Leads are simply people who are interested in your product.
Okay.
So when you have people as your leads, it means that you have the number, the email address of people
who are likely to be interested in what you have to offer.
So once you have this, you can actually start marketing to them.
And also at the end of the day, you can actually sell to them.
So leads is very, very important when it comes to selling online.
In fact, that is where your marketing efforts starts.
Having a group of people who are likely going to be interested in what you have to offer apart from
you posting on your WhatsApp status and all that marketing to your friends and family who already have
your number.
If you really want to grow your business or even scale it, you need to have a system that will allow
total strangers who are likely going to be interested in what you have coming to you, you gaining access
to their number, you be able to communicate to them.
So that is the only way you'll be able to talk them into your product and at the end of the day, sell
to them.
And I want to show you how you can do that with WhatsApp.
Just share with you the blueprint so you have a perspective, so you have a clear idea of how selling
online, especially with WhatsApp works.
Okay, so earlier on we talked about these marketing and sales funnel, which shows you like um, um,
the funnel through which, uh, a total stranger can go through from not knowing anything about it to
actually taking action, buying from you or giving you leads.
Okay, Thing can be used as a, uh, a marketing funnel.
You can also serve as a sales funnel.
So in the sense of marketing, funnel marketing funnel is all about um, promoting a good it doesn't
is not totally about sales.
Marketing is about building trust, building good image with your targeted audience.
Okay?
Helping people see that you are the right person to do business with that is mostly what marketing entails.
On the other hand, sales is all about conversion.
Okay, uh, giving people your product and getting their money.
But these tools, like I said earlier, can always be used either as a marketing funnel or as a sales
funnel.
So this idea is applicable whether you are just building a marketing funnel to get people ready for
a product you're about to launch, or you are building a sales funnel to actually sell a product you
have already created to your customers.
So you need to understand this when it comes to sales funnel of any type, okay?
It says system of any type built with any tools.
They will always follow this system.
So we are going to be using the understanding of this marketing funnel to set up a system with WhatsApp.
Now also I talked about how people buy online regardless when it comes to buying online.
Uh, this is what actually happens.
I explained this earlier that there, there must be an awareness following the marketing or sales funnel.
There must be an awareness and this awareness can happen in different social media platforms.
Okay, So once the awareness comes, if people are aware they pick interest in your product and services,
there must be a way to bridge them to your sales system.
Okay.
So, uh, in most cases online you have something like landing page and all that which will help you
pull your customers from your traffic source, pull them to your own system.
Okay?
So from your system, you can start doing marketing, you can start doing sales conversion.
So when it comes to the system, I talked about different systems that you can use.
There are different tools that you can use to set up sales system online.
Today.
You can use email, you can use webinar.
Okay?
Also you can use WhatsApp.
In our own case, we are going to be looking at how you can use WhatsApp to do this.
Okay.
So now with this, let's look at, um, let's look at different funnels you find online today.
Okay?
Now starting with this, there are different funnels, but I decided to just explain to you 2 to 3 funnels
so that you have an idea and also, uh, compare them with the WhatsApp funnel I'm going to be sharing
with you.
So we have landing page that says for now.
Now this is how this funnel work.
Okay?
Before now this is how selling online works when WhatsApp doesn't have all these business features that
enable you to sell online.
This is actually what every marketers used to sell.
They have a traffic source, okay?
So they go to traffic source.
In their traffic source, they can publish content or they can do paid advertising.
They pay that platform to promote their business.
Decided that their platform or they have a the the bot email list, they will just send them broadcast
messages so that the people will, uh, know about their offer.
Because once they get people on that traffic source, what they do is that they direct them to sales
page.
Now from this sales page, now they can now say to them, now this page is a landing page, landing
page, a web page, just like a website online.
But it's just going to be made up of just one page in that page is going to write all about the product,
tell you what the product is all about.
There will be images illustrating even videos to tell you what the product is all about and sometimes
people will buy.
So when people buy, they come to a confirmation period.
They will tell them, okay, your order is successful.
They tell them how to assess the product.
So this is actually how selling used to be on landing page.
And this is a direct sales, but this method doesn't used to work anymore.
Not effective.
It used to work but not that effective on like before because today you can just meet someone on.
It's very difficult to meet someone today on a a platform and start selling to them directly.
Okay.
There needs to be a kind of nurturing.
There needs to be a kind of a a a time frame where they get to learn about you as a business, know
if they can trust you and all that.
This is actually the challenge of this system today.
But when?
Before now, it used to work very well.
But now, uh, this system is being outdated.
You can do this by the end of the day, you might actually, uh, get traffic mixes, but it's not going
to cover your marketing budget and all that due to the sales is not going to be coming in much.
Okay.
And in this case, when you are doing this, you don't have leads.
This thing is not a leads.
You are just directing people from other people platform to your own platform.
No way of capturing them and all that.
The only way you can reach the people that have come to your sales page and did not buy from you is
when you do retargeting ads.
So retargeting ads is in a situation whereby you can still pay this charge for this platform, your
traffic source, you pay them and say, okay, anybody that comes to this my page, I want you to show
them this ads again so this actually can increase the touch point people are having with your business,
but then you still have to pay money for the retargeting ads.
So this can make your advertising budget and everything very expensive.
But just know that this is one way, uh, people sell online.
This is a sell system.
This is a one way people sell online today.
But like I said, I don't advise you to use this approach because, uh, it's being updated.
There are also another way.
Okay?
Now this is more about lead generation when it comes to sending this also landing page, a web page
online, but also with a lead generation funnel.
Now this one is more effective if you are selling with landing page too.
They are.
I recommend this.
Now, how does this one work?
First, you have to attract people from traffic source and you can do that with content.
You can also do that with paid advertising.
Can also do that with email list and attracting people to from a traffic source.
You are not attracting them to start selling to them immediately.
No, what you are doing here is that you are attracting them.
Okay, so that you can get their leads, you can get them as leads.
That means you can get their phone number or you can get their email address.
So in the case of landing page, lead generation is always email address you want to request so that
you can send them subsequent email address emails.
Okay.
So to be able to do this, you need a lead magnet.
So a lead a lead magnet is like something that will entice the potential customers to give you their
email address.
So in some cases you can give free e-book, you can give mini course, you can give templates, you
can give checklists, you can give worksheets.
Okay, So these are things that you can use relating to your offer to your main offer.
Okay.
Let's say you have profiled these people, you have analyzed their demographic and psychographic data,
and you also know that they are interested in your main offer, so you are not offering them your main
offer.
Here you are only offering them something that will lead them to the main offer.
So once people see this, okay, they are they are interested.
People like free stuff.
So with that free stuff they will click from your traffic source, whether you are using paid ads or
content or content marketing, they will come to your landing page.
So your landing page is also a squeeze page.
But this kind of landing page is there is no much story in it.
It's just a small page where you tell them that this is what you are going to be getting.
You talk about a brief about the lead magnet.
You talk about it there.
Then you also put up a opt in page where they can provide their name and email address.
Okay.
So once these people provide their email address, now you tell them that their email address have been
confirmed.
Sometimes you tell them to reconfirm their email.
This thing, this kind of email always work with email system.
So once this thing happen, these people will go to your list.
So inside your list, that is where you now tell them how to assess the lead magnet.
You promise?
Them yet after you have given them how to access the magnet, you can also start.
Nurturing them, educating them about your product and offer giving them even more value.
Teaching them some skills and idea before you can now start talking to them about your product, about
your offer.
Okay, now this one is far much better than the previous one I share with you because this one, once
you do this, you have this person's email address.
You don't need to spend money again in retargeting ads or whatever.
All you need to do is just to be sending them email, reminding them some people will buy today, some
people it might take them most weeks or even years before they can be convinced to do business with
you.
So this lead page lead generation funnel is also very effective.
Okay.
But the challenge is that if you are going to be doing this, you will be needing some budget, especially
to build a sales page.
You need this case to build sales page.
You also need budget.
There are also tools that offer free sales page building bots.
You might not have a professional landing page if you use a free tools.
So this is the challenge.
But the main one here is the WhatsApp lead generation blueprint.
Now this one is cool because first you don't need to invest in any tools to actually set up this kind
of system.
Okay?
What you need is just your WhatsApp.
WhatsApp is free and you can explore the tools inside it to do this.
So in setting up this, all you need is just a marketing budget and you start to build up your lead
generation.
You start to build up leads for your businesses.
Okay, now how does this thing work?
You also need a traffic source now to also attract people into your WhatsApp to give you your their
number.
Now, in terms of WhatsApp, what you are requesting is your email address.
You are requesting for their phone number or their WhatsApp number especially so that you can be able
to be chatting with them on WhatsApp.
Okay.
So when you bring them inside your WhatsApp, we have looked at different marketing strategies you can
do inside WhatsApp.
So when it comes to you now, start using all those marketing features inside WhatsApp to communicate
to them, broadcast message, messaging them, or um, personally or using automation to communicate
with them, to groom them, then before you can start selling to them.
So in this case you have a traffic source, so your traffic source can be either any of social media
platform.
You can also attract people from your traffic source with content marketing or paid advertising.
You can even send people email list also from email list also.
So you need a lead magnet.
Also you need samples.
So in this case, in the case of WhatsApp, your samples, if you are selling physical products, you
probably will be needing, uh, uh, samples.
Okay.
Because, um, physical products is just for people to confirm that what you are going to be, what
you are showing is what you are going to be, uh, sending to them so they don't need any further kind
of engagement with you before they can buy from you.
They have seen the thing.
All they need is just to build trust that you can deliver and also they have to align with your business.
They also they have to agree with your delivery policy or whatever policy you have with your business.
That is the main challenge.
But if you are selling digital products, you may need to offer free stuff, maybe free training, WhatsApp
training or free e-book or whatever.
So before you can even start to sell to people, you need to first of all deliver your your lead magnet
what you promise to them.
Okay?
So just know if you are selling physical product, you need samples of your product samples or demo.
You can be a video demonstrating the product.
If you are selling digital products, you need a lead magnet, which can be either e-book or mini course
training, WhatsApp training or whatever.
Okay, So in this case, if people come now, that is what made WhatsApp unique.
If you are directing people from web to your WhatsApp business, WhatsApp has an inbuilt bridge page,
okay?
That people can land on that page.
From that page, they will see your brand, your WhatsApp business, your number, everything, and
they can easily connect with you.
So WhatsApp has already created this even though it's a free tool.
They have also created a bridge page to enable people to come from web to your WhatsApp business.
So once you have done this and people click on this bridge page, they will see your phone number to
contact.
Once they click on it, they will instantly come to chat with you on WhatsApp.
Okay, so in this case, when you are trying to direct people from other platform, you need to use
your unique click to chat link.
You can create that link.
We have talked about it in the WhatsApp in in the marketing section.
So if you create that link, you direct them to here.
Once they are now inside your WhatsApp, they are chatting with you one on one on WhatsApp.
Automatically you have gotten their number which you have gotten them as leads.
So what you do with this number now is left to you.
You can make it to them and also you can sell it to them.
So you can automate messaging autoresponder, you can automate your messaging with autoresponder.
You can also direct them use autoresponder to deliver.
If it's a digital product you are selling can use autoresponder to deliver your lead magnet.
You can also use the auto responder to direct them on how on how to assess the train.
If you are offering free training, even direct them into a WhatsApp group.
Okay.
So so I don't recommend you directing people directly to WhatsApp group because it's a long process.
First, you don't have one on one interaction with those people and secondly, you if you want to get
their number to save them as your contact.
There is a lot of process, but when people come and chat to you directly with your business, if you
save the number, if you take the process I use in my autoresponder, I tell them to save my name and
all that.
Before you know it, you they will start viewing your status.
When you are publishing about your goods and service.
They will be seeing it.
That is also marketing.
Okay.
Even without you trying to talk to them directly.
So that is why it's good to start with them chatting with you directly from chatting with you directly.
You deliver your you deliver your lead magnet.
If it is if it is a physical product you are selling from, chatting with you directly, you send them
samples, you engage with them, then that might lead to sales.
Okay, so this is how the WhatsApp lead generation works.
But just know that what you need here is lead generation is not even sales.
You start with leads.
Once you get leads now you can now convert them to sales.
Okay, Whatever business you are doing online, the first place to start is leads.
You get leads, you get a lead, then you convert it to sales.
And this is also how you are going to set up your WhatsApp sales system.
Okay.
So with all this said, um, what are, what are the prerequisites for WhatsApp lead generation?
First, like you say, we need a WhatsApp business app, okay?
And also we need to create a unique click to chat link.
We have already known how to do that.
If you have watched previous lesson, you know how to do this.
Also, you need samples or demo.
Okay.
Samples can just be images of your products.
If you are into the fashion industry, samples work best.
A very clear image of your product.
Don't just snap images that are blurred, that are on on in environment that is tattered and all that.
If you mean going to studio to get a clear shot of your image in matters people just by what they see.
So if your image capture is not looking nice, they will feel also that your product is not a good quality.
Okay.
So also you need a lead magnet if you are selling digital products, e-book, mini course training,
WhatsApp training, whatever training you might think of.
Also a template or a checklist or worksheets, you can use that as a lead magnet depending on your industry
or your business.
Also, you need at copy the copy there is just the message diagonal.
Come in that is going to come with your samples or lead magnet on the when you are trying to promote
it to attract uh, people from your traffic source.
So what kind of message you want to send?
It depends.
Uh, some can be very short, some can be very, uh, medium in length, while some can be very long.
Okay.
Also, you need a mass targeted traffic source.
So you need a place that can have, uh, the kind of audience that is going to be interested in your
product.
So when you have profiled your customers, you have to check, okay, which platform can this kind of
people be hanging out?
For me, Facebook is the go to for all, but you can use other platform for this.
You can use Google, you can use Instagram and all all that.
And also you need also have to set up a WhatsApp messaging campaign.
So since you are going to be directing your customers to WhatsApp, okay, is a different campaign,
especially if you are using Facebook is not the same campaign as when you are directing people to a
landing page.
Okay.
And all this, I'm going to show you how to do this.
Um, this this is what it takes to be able to launch a WhatsApp lead generation campaign.
So if you have all these things checked out, you are good to launch your WhatsApp search system.
Okay, So but before you do that, you need to learn how to run Facebook ads and Instagram ads.