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- In this course, I'll assume you have a basic familiarity
with GA4 already and you're using it on a regular basis.
You should be familiar with the interface
and concepts in GA4 as well.
If you haven't really used GA4 yet,
I strongly recommend starting
with the Google Analytics 4 Essential Training course found
here on LinkedIn Learning.
One important thing to keep in mind as you navigate
through this course, GA4 changes all the time.
In fact, I've had major changes occur right in the middle
of leading a GA4 workshop.
Since there are so many changes in GA4,
if you do see something different in the GA4 user interface
or in the documentation compared to
what we cover in this video,
these frequent changes are the reason why.
I personally try to share every update that's made to GA4
on my LinkedIn profile.
I also cover Google Tag Manager a small amount
in this course since that is the recommended method
from Google when it comes to deploying GA4.
If you aren't familiar yet with Google Tag Manager,
I recommend learning Google Tag Manager
here on LinkedIn Learning.
Remember that you can always follow along with this course,
and then if you need to dig in
on one of these other courses,
you can jump right over and do that.