OK guys.
Now it's time for us to start writing our brand story a brand story that you can have on your website
that you can have on your printing papers to tell people all about your brand and maybe if you are in
a get together maybe you are in an event or something like that.
It's very good to have this in your back pocket.
So we're going to write your brand story and post as we do at any time because it's going to be a pretty
heavy video.
And that is because I would like you to have a very good understanding on how to write your brand story
step by step.
I'm going to walk you through this step by step.
So let's dive into it.
So in your business branding template you can go to page number 10 to brand story.
And here you have a small little explanation you can also see that you're having a picture here a picture
where I I will I'm going to explain everything to you right away.
OK guys so your brand's story is basically what is going to get and keep people's attention by creating
this story that people can relate.
In other words connect to when we are having people's attention.
We can start selling our products and services.
So this is the entire reason why we're doing this.
So we're going to take you step by step now.
So first of all if you look on the left top corner you can see the karate kid.
OK.
So I'm gonna take this from the framework of how movies are creating their movies to keep our attention
throughout the entire movie in the way that books are written to keep our attention throughout the whole
book.
So that Karate Kid is a movie.
Have you seen it.
If not you can think about James Bond.
When I'm walking you through this but the karate kids goal and goal is to gain respect respect from
the people who is bullying him.
So I'm gonna take you through this and step by step to see if you understand the entire story.
After I've explained this in seven simple steps.
So first of all we're having the hero the hero in this movie would be your customer right.
Because we've already talked about this in the last video.
You don't want the hero to be your brand.
You want it to be your targeted customer or your potential customer or and your audience.
So to rob the kid goal here is to gain respect.
OK.
So Karate Kid is the hero.
And then we have the problem.
The problem is the bullies the guys who is bullying him who's beating him.
So this is the problem that we need to remove and then we have the call to action.
He can't take it anymore so he's searching for a solution on how to get these bullies off his from his
back basically.
So how is this going to do this.
Because the bullies they can do karate.
And he has no idea whatsoever on defending himself.
He don't know how to fight basically or defend himself.
So what he is doing is he is meeting this guide this guide in this movie is called Mr. Miyagi.
And he knows everything about karate.
OK.
So he knows everything about defense.
But in the beginning of when they're meeting with each other and this this karate kid he has to the
wax on and wax off different cars to basically learn some movements within karate but it doesn't make
any sense for him.
So he's doubting his methods but as you might to understand based on a movie everything works out in
the end.
But he meets this guide and they're having a challenge to come over.
So they are.
And going into a competition together.
And the karate kid with Mr. Miyagi who is his coach and their challenge is to win the entire.
Cut out the competition.
And in the final he meets hit this bully guy who is bullying him.
And of course boom.
No good story without a bad end.
Right.
So he beats the bully and he wins the competition and the change is then that he is gaining respect
from these bully these bully actually takes the trophy from the guy who is commentating the entire fight
and gives this to karate kid.
So he has gained respect.
His goal is then achieved and then he has this new life full of respect.
You can see here his proud guide or his proud coach.
You can see his face here where this new life and why I am telling you this framework is because you
can use the very exact framework to create your story.
That is exactly what we're going to do.
If you look on the screen right now under all different categories on all different seven categories
here you can see that I am having some text here in red so your hero is basically your targeted customer.
Their problem is what's in the way for them.
What is it that they want to overcome the call to action is what sparks their action to look for you
because you are going to be their guide your brand is going to be their guide.
Their challenge is basically the end.
How are you going to come over this problem and reach success for this company or for this individual
person whomever your target customers are.
And then they change the desired results.
How does it look for your target customers when they are achieving their goal and then the new life.
So when they have their product or service and everything is good when you have solve their problem
how is it going to look for them.
What is your customers decide life after that.
Are they going to save a lot of money.
Are they going to be better at playing guitar or what is their desired life.
So I'm going to walk you through this step by step now.
And the first thing we need to write down is the hero your targeted customer.
If you look at this small text I'm going to read it out for you.
Mark wanted to start living a more flexible lifestyle to spend more time with his family.
OK so we're already inside of this story.
Mark wanted to start living a more flexible lifestyle to start spending more time with his family.
So who's the hero here.
Who is your target customer.
Mark of course.
Right.
And then the next step is to figure out what their problem is.
So this is something that you would like to think about in alignment with your products and or services
of course.
So what problem can you solve for your potential customer.
So he knew that he needed to start his own business to do that to live a more flexible lifestyle to
start his new business.
Marc needed to educate himself with his bad experience of education in school and very little money
to spend.
He felt pessimistic.
So what is the problem here.
Well the problem is basically that he has very little money little money to invest into education.
OK.
So now we have pinpoint Marc's problem.
All right.
And we know that he needs some education in order to start his own business to live a more flexible
lifestyle.
What's the next point.
The next point is to call to action what sparks Mark's action to take action on his problem.
Well one day he scrolled through the web looking for answers to his desire of running his own business
from home and came across our online education.
So what is it that sparks six actions.
Well of course to run his own business.
Right.
That is what's like firing up inside of him because he knows if he runs his own business he can spend
more time with his family.
Next step meet their guide.
So this is where Mark meets his guide to his surprise he saw that online education in front of a cost
at a fraction of the price he would have paid if he would have signed up for a physical course.
So that course would only cost 15 dollars and included a 30 day money back guarantee.
So where does he meet his guide in this story here.
Of course here the online education.
So we are the guide me enrollment is the guide for Mark so the online education is the guide.
And then next step is their challenge.
What is Mark's challenge.
MARK hesitates.
Could such an inexpensive course that's also online and risk free still be valuable and effective as
a physical.
So the question here is what is Mark's challenge.
Mark's challenge here is actually his emotions.
He is hesitating on if an online course would be as valuable as an physical course.
We already know that Mark has bad experience with physical courses but he has no experience whatsoever
with online courses.
So that's why Mark is hesitating on if this is even worth his time and money.
That change.
Six months later and he has now started his own business and quit his job after following the steps
in the course.
Great right.
So this is actually the science results.
Where do you want to see Mark where do you see your potential customer when you have solved that problem.
What made this possible he'd say is the premium support in the course.
You'll get all of your questions answered within 24 hours which truly helps.
All the way.
Awesome.
So where is the change.
Changes here.
He has started his own business.
He has went through with this course and six months later he has now started his business.
And then then you life.
What is your customers desired life.
That is what you would like to pinpoint in the next step.
Let's have a look.
Mike loves his new flexible lifestyle where he can spend more time with his family while doing all the
work from the comfort of his home.
We believe in creating affordable online courses to change life.
That is our slogan but we're here.
Can you see your customers decide life.
Let's have a look.
Flexible lifestyle so you can see that it's basically a red thread throughout this whole text.
If you pass this video.
Yes read it through.
You will have a better understanding on how you can pinpoint your target customers in a text and what's
in the way what sparks their action your brand.
Of course.
How can you like be creative with writing about your brand without bragging about your brand business
or service or products.
And then also add their competition and the competition here would be that Mark hesitates.
So his emotion may or may not come in the way for him to take an action and action on and desire outcome
that he is looking for.
And then it changed.
What is the desired results and here it is to start his own business which he achieved with using our
online courses and then his new life a flexible lifestyle so you can see a red thread throughout this
entire brand's story.
This is something that we can put up on a website.
This could be something that you have gotten some feedback from earlier customers when they have bought
your products or services and so on.
But this is how you can write your brand story step by step.
Now use this framework and be creative and good luck with your brand story.
See in the next video.