Hey, everybody.
In today's video, we are going to cover the concept of repurposing content in marketing.
And I'm going to show you a tool video that I that has made repurposing content so seamless and is genuinely
one of my favorite plug ins.
Sorry, one of my favorite tools that is using The Da Vinci language model right now.
So whenever you create content, the goal of this is to build an audience and it is much easier to build
an audience via, let's say, social media whenever you post in regular intervals.
Because whenever you post in regular interval intervals, you're giving people that have never heard
of you, never heard of your brand, never heard of your product, lots of opportunities to get exposed
to your product through the content that you create.
And so this is like the idea of content marketing, which is I'm going to produce something, I'm going
to give it out to you.
You are going to consume my content and then you're going to want to do business or you're going to
want to buy my thing.
And so in order to produce content historically before chat, this is a very laborious process because
it involves a lot of ideation, it involves a lot of creative work, it involves a lot of manual, oftentimes
specialized labor.
If you're going to create like video content, for example.
And so but you still have to be posting regularly.
And so there's this is where the concept like that is the problem.
And it's oftentimes solved through repurposing, which is repurposing content is taking one piece of
content you've already made and learning how to make lots of little pieces of content from that.
So like, for example, if I spent time to make an hour long podcast episode, I could then take that
podcast, synthesize some of the points from it and turn it into a series of social media posts.
So not only do I have this podcast, I have lots of other pieces of content that I can then share with
my audience and a lot of times like one way that I'll do it, you'll you've seen this.
If you've been on my LinkedIn, I will take a long video and I will break it into a small video and
be able to share that small video.
It's a tool you see a lot like this is kind of where the concept of YouTube shorts came from and it's
like why TikTok has been so successful in creating content for brands.
So one tool that I love, I love this tool, it's called video.
I it takes a long video.
It's synthesizes the key points from it and it spits out a shorter video for you that you can then post
on your social media.
So I'm going to walk you through the process.
You get 75 free minutes of video synthesis in a month.
You can also upgrade and it's really genuinely not that expensive of a tool, but if you don't produce
a ton of content, I think the free tool is a great place to get started.
You could probably make 10 to 15 social media posts a month just using the free tool, which genuinely
is more than enough for most of you out there.
So I'm going to pull a file from my computer.
I'm going to find the video that I want to use.
So I'm pulling this video.
It's from my course.
It's where I explain to people how to bypass chat gets at capacity and how to get Chalkbeat to access
the internet because I think these are two key things that would be good promotional materials for this
course.
So I'm going to open this up.
I must start the import now.
I'm going to be sharing this on LinkedIn.
And so Facebook, LinkedIn, Twitter all have a particular format.
The mobile apps typically have a different one, and then YouTube has landscape.
So three different templates to choose from.
I like the red.
I'll do the black and white only and then I will do the no border.
And also this tool also generates subtitles for you, which is a service in and of itself.
And so we're going to continue.
My LinkedIn handle is Lance Young.
I'm not posting this on Facebook, so it doesn't matter.
And you are done.
We are processing this video.
Now go to Dashboard.
Now, it'll take a few minutes to process, but I've already had this made up.
So I've already submitted this so I could just make this video quickly for you.
And so.
Let's.
Pull this up really quick.
I like that.
Okay, so the section it pulled out is.
Let's.
So it pulls out this little piece of content, how to access current events and chat with a modern plugin.
But if you've seen the video, you know, in this section in the beginning of the video, I just say,
Hey, later in the video I'm going to show you this, but for now I'm going to show you how to bypass
the ad capacity error.
So I'm going to move this up here.
And so I don't want to start.
With that piece of content.
Well, I'm going to go back and get to see my whole process of how I would edit this.
And it does take a little bit of work.
So I'm going to pull this back here because I want to start with.
And I'm going to cut the I want to I'm just going to have it say bypass the common great.
So it's still an editing process.
We're perfect.
So it's I'm not showing them how to access current events.
I'm showing them how to bypass the at capacity error.
So I'm going to say that GPT.
How to bypass chat GPT.
And put this in quotes.
That capacity without chat.
GPT plus because most people can't get access to that because there is quite the waiting list.
So pull this here.
And let.
I actually think that's a better place to start the video, just if you've noticed, because you don't
have to listen to me typing.
Okay.
So we're going to pull this right up.
This is the editing process.
It's not always super sleek, super sexy.
Right.
Okay.
So right here we see it says the chat get tool didn't quite know what I was saying and so I'm just going
to go to the subtitles and it does this.
I love how it does this.
It breaks it up in like two second intervals so you can find if there's a mistake, like for example,
they may chat about two different words.
We're just going to combine this, capitalize it to make it all perfectly correct platform.
Made playground in all caps.
Smash playground is really typified.
Some of the chat GPT tool.
It's using DaVinci.
Okay.
The president right there.
Okay, perfect.
This is just so easy.
I can even add a.
Elements.
I could change the color to the Progress Board bar if I wanted it to on the video.
I can add text anywhere I want to, but I really do like the the text.
It's already included.
I might make this.
A little bit bigger and then the background.
If I want to experiment, like if you have particular brand colors, it's also has the color gradient
wheel.
And so you can you can pull any one you want or you can upload a background image.
And so I let me see I think the Greens to Green think a lot of these are little too vibrant.
Yeah.
Okay.
We're going to go straight up black.
We're going to download the video we're going to use in 720.
I'm choosing the free trial right now because I imagine it's what most of you will be using.
And it does take just a minute to export this.
So hold on.
Video is exporting.
You can find your video in home downloads.
You can close.
So it will take just a minute to spit this out.
But I've already made this video and so.
Oh, here's the original generated video preview clip.
Oh, no.
So this is the one it generated for us automatically.
We're going to review the clip in its entirety.
And it will take so it has downloaded it right here that you can see.
And so I could just go right over to LinkedIn and post this and have a piece of content to share.
Let's just pull up the one that we did.
If you've been using Chat GT for any period of time, you've probably noticed this error which is chat.
GPT is at capacity.
It's super annoying whenever you're in the middle of work.
So this is how you would take a piece of long form content and really quickly repurpose it to something
that you could share on your social media.
And I think video, I it's not perfect.
A lot of times you have to play with it.
You have to experiment with it because the clip it'll pull out for you isn't maybe not the clip exactly
that you want to use, but overall, I'm giving this a 9.75 out of ten.
I'm a big fan of the tool and I've started using it in my workflow.