Welcome back.
So the next strategy is a before and after strategy.
And this is really true and tried.
This has been around since the TV shop days where you'll have a before image or a video, and then someone
will use the product or service and then you have an after image or video and you say, wow, this person
has improved so much.
There is so much better thanks to the product, and that makes the product look really attractive,
the product or service.
And then you're going to have people who want to buy it because they want those results too.
So before and after they are really true and try, they've been around for a while, but technically
most of them or I should say some of them aren't really allowed on Facebook.
So while they're very powerful, there's a lot of things you're not allowed to do.
And the number one thing you need to remember when you're making a before and after type of ad on Facebook
or rather using meta technologies can be an Instagram as well, is that you're not allowed to do it
about weight loss if you do any before or after ad on weight loss, the ad is going to get rejected.
You're not allowed to do any form of before and after and speak directly to the customer because then
it's going to get rejected as well.
So let's have a look at an actual example here of how a successful before and after ad can look like.
So here's one from an institution, someone who's into beauty.
And as you can see here, there is a before and after on their cosmetic tattooing.
So you can see that the eyebrows here are a little bit thinner.
The eyebrows here are a little bit thicker.
I mean, it's very clear it's a classical split screen.
When you have a before you have all three.
It could also be split on the middle.
Here we have a before to the left and on off due to the right really doesn't matter.
It's a beautiful display on what this person can do with their service.
It could also have been a product, of course.
But what's important here is if we look at the primary takes, it says check out this beautiful micro
shading power brows.
This was done in two sessions with our amazing cosmetic tattoo artist and aesthetician.
And I can click on this and expand it and there is some information here, but at no point during this
ad does it say, are your eyebrows too thin or are you looking to get more full eyebrows so they're
not speaking directly to the customer and combining that with a before and after, because chances are
that is going to get shut down.
So when you're making a before and after, make sure that it's never about weight loss.
And when you're doing it, make sure that you don't speak directly to the audience because that is severely
going to increase your chances of getting your ad rejected.
And these types of ads, they are very powerful.
And if you have a product or service where this would fit, I really do recommend that you give this
strategy a go.
This works equally well as an image, as a video.
Doesn't matter how you do it and it works really well if you do it in a split screen format just like
this here, it's split sort of horizontally in the middle, but it can also be split vertically like
this.
And you can split it like this with a video format as well.
It's very easy to do.
You can do it inside of a real or go to fiver dot com and have someone else do this for you.
At any rate, it's very simple to do and it can be very powerful.
Just be careful how you approach the before and after strategy.
Powerful, but with a caveat.
Just remember that.
Be careful with it.
See in the next lecture.
Next strategy.