In this topic we're going to look at the roles of
administrators and marketers in sport and recreation.
In administration and marketing, we'll find that a
lot of these roles at the club level are filled by
volunteers.
So what we're looking at in this context is the paid
positions of marketers and administrators in sport.
So a certificate three in sports administration will
really allow you to be an assistant in administration.
You might be a trainee, almost.
You're learning the processes of administration in a sport
setting, though.
So you might find yourself working for a peak sporting
body-- so netball Australia, perhaps, will employee you, as
a junior trainee and you'll learn about sports
administration.
But you'll really be working with
someone, under their guidance.
At a certificate four level, you might actually be full
blown staff.
So you're not in that training role anymore.
You're actually working unsupervised, doing
administration for a sporting body.
When we move into the diploma, the degree, or the higher
level qualification, you're working in a management role,
and you might have a strategic focus.
So you might be looking at a peak sporting body and the
direction that they're going to go, and that could be an
administrative role.
In marketing, there's probably really no lower level
qualifications in marketing.
And we're really looking at degrees and higher level
qualifications.
And a sports marketer might be promoting something like the
Big Bash League for cricket.
They might be promoting Auskick--
come and try Auskick, and working with the AFL to
develop that whole programme, and market that programme, and
get it out there into the public.
Raising public awareness, I guess, of a particular thing.
We've talked about the volunteers in this capacity.
And if we think about a local surf club, and the local surf
club is propped up or supported by the older members
who have been active members for a long time, and they get
to a point where they don't want to be patrolling the
beaches anymore.
That's for the younger people to do.
So they might take on the role of club
secretary or club treasurer.
They have an administrative focus.
They might take a little bit of marketing role, although
they probably don't consider it as marketing.
So they might be the person that's on the social committee
and promoting the fundraising events for that club.
And that applies not just for the local surf club, but any
local club in any sport-- so the netball club, local
cricket club, local football club.
They're all supported by these people who have maybe gone
through their playing days, but still want to be heavily
involved in that club situation.
Apart from working in a particular sport, there's a
role for administrators and marketers in running events
that have a sporting focus.
So things like the City2Surf, or Melbourne's Around the Bay
in a Day, Perth have a Rottnest Island channel swim.
So all these events are big mass-participation events.
They need a huge amount of administration, and they have
a huge amount of marketing.
And one of the tools that's becoming more apparent in
sports marketing is the advent of social media and Facebook.
And so marketers and administrators need to be
having strong links to these new social media.
They need to be involved in Twitter.
Even at a club level, clubs are having a Facebook site
where people can talk about what's happening at training.
Is training cancelled?
Are we racing tonight?
Who's going here and doing that?
It's a really nice way for clubs to be involved.
Another style of event is say, the Tough Mudder events, where
people sign up and pay lots of money to run through mud, and
do all these exercises, and climb over these barriers, and
really do like an obstacle course.
That has to have had a lot of marketing behind it because
it's become so popular so quickly.
People want to be involved in those sorts of things.
And again, we need administrators and market is
to help run these events and manage these events.
We've looked at administrators and marketers, and in our next
topic, we're going to look at facility management and
community recreation rolls.