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We're here with Nadya Direkova,
a staff designer at Google and a design

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print master will run more design print
more than anyone else in the company.

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Thank you for joining us.

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>> Thank you for having me.

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>> So, when should an entrepreneur
think of design and

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user experience when
building their product?

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>> That's a great question.

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The answer is right away, I don't
believe that there is a successful

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product that separate
from being a product or

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something that's carefully designed.

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So as soon as someone's thinking
about starting a company,

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it's useful to think about what is it
they want to bring to the world, and

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that starts the design process.

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>> Right, and
when you don't have a designer or

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you can't afford
a designer what do you do?

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>> So we'd like to believe that anyone
can have some of the skills that

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a designer has.

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Note the skills in Photoshop
actually rendering beautiful mocks.

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But the kinds of questions
that the designer asks,

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we're hoping to cover some of
these today so that you can learn,

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what are the design skills that can
help you quickly tackle your product and

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the chief results with your team,
even if you're not a designer.

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>> You'll hear more about design
spreads from Nadia in the next lesson.