In this video, we will look at how some of the leading businesses have transformed the
way they work to provide better customer service, remove barriers to innovation, achieve enterprise
scale, and accelerate growth, using cloud technologies.
Although the case studies we’ll look at are curated from IBM Cloud, similar stories
with dramatic impact to business can be found across the spectrum of companies utilizing
other Cloud Service providers as well.
BETTER CUSTOMER SERVICE: In the highly competitive airline industry,
customer experience is a major point of differentiation, and digital channels are increasingly important.
To become more responsive to customer needs, American Airlines needed a new technology
platform and a new approach to development that would help it deliver digital self-service
tools and customer value more rapidly across its enterprise.
The airline recognized the opportunity to remove the constraints of their existing customer-facing
applications based on monolithic code into cloud-native based microservices architecture
on the cloud.
The results: Faster development and release of new apps.
Improved operational reliability, productivity, and end customer response times.
Cost savings by avoiding existing upgrade costs via migration to the IBM Cloud.
REMOVING BARRIERS TO INNOVATION: As a lean organization with a self-imposed
limit on headcount, UBank excels at finding innovative ways to meet demands.
Continually challenged to find more efficient ways to operate, UBank’s IT team explored
a Platform as a Service (PaaS) cloud development model.
Their need was to give more control to their developers, reduce the need for additional
resources, faster speed to market, and removing barriers in going from an idea to production.
UBank launched new initiatives in an IBM Cloud Platform environment, including a virtual
assistant that incorporates IBM Watson technology to support the bank’s online home loan application.
The results: Faster time to market made possible through
the Cloud Platform framework that streamlines development and empowers product teams.
Foster greater innovation with cloud-based development resources that are quick, easy,
and cost-effective to deploy.
More efficient operations.
DEMAND FOR ENTERPRISE SCALE: Since its inception in 2008, Bitly has journeyed
from a startup that offered intelligent link-shortening technology adopted by users to compress lengthy
URLs for social media posts, to an enterprise product.
Seeking an agile, cost-effective IT infrastructure to support this transition, Bitly started
planning for cloud migration.
Their need was to have a cloud-based model with pay-as-you-go pricing, the ability to
scale up and scale down, a more global presence, and the ability to geodistribute into more
POPs.
And they wanted it to be low-risk.
Bitly migrated to an IBM Cloud environment, establishing a scalable hosting platform for
low-latency delivery to enterprise customers around the world.
The results: 25 billion data-infused links migrated from
one hosting site to Cloud infrastructure with data center locations worldwide.
1 billion user interaction data set stored and managed in a flexible, cost-effective
Cloud Object Storage environment.
Transformed IT operations to scale for growth, control costs and focus valuable resources
on new product development.
ACCELERATING GROWTH: Financial traders demand extreme speed and
availability from trading systems.
Profitability depends on split-second decisions.
As a leading online broker in forex, commodities, equities, cryptocurrencies, indices, and other
financial instruments, ActivTrades enables investors to buy and sell on numerous financial
markets.
Investors need reliable access to accurate market information, combined with the ability
to move rapidly to execute trades.
As its client base grew, ActivTrades wanted to cut latency, accelerate execution, and
streamline the delivery of new functions.
ActivTrades migrated three major trading systems from on-premises infrastructure to IBM Cloud
for VMware solutions, backed by data storage, networking, and security offerings on the
IBM Cloud.
The results: Up to 3X performance boost, helping clients
seize fleeting opportunities for profit.
Security-rich cloud platform with ultra-high availability protects client investments.
Hours, not days to fire up new resources, for faster response to emerging requirements.
In the next video, we’ll look at some of the emerging technologies that are available
on the cloud and the opportunities they bring to businesses.