In this video we're going to talk about what a license actually is and how you put it together 2 2
and then different terms that relate to how a photo is licensed. 3 3
In the last video we talked about the different types of licenses, now we're diving a little 4 4
bit deeper. 5 5
So, a license is basically a contract between the photographer and the client. 6 6
And there's no right or wrong way to do a license. 7 7
It's basically like any other contract - you write it up, it has all the rules that both 8 8
you and the client will abide by and then you sign it. 9 9
So, in your contract it could say ‘all of the photos that the photographer is taking 10 10
on this date are our property’. 11 11
So, that would be an example of a company hiring you to do an event photo or it could 12 12
be that you're selling your photos online as stock photography. 13 13
And the contract or the license between the client and you says ‘I'm the client, I have 14 14
purchased the rights to use this photo in whatever way’, and then you have to spell 15 15
out the different ways that the person can use that photo. 16 16
And that gets us into the terms that you need to know. 17 17
So, exclusive license is when only a specific client can use the photo. 18 18
So, it means that if you take a photo of the Statue of Liberty for example, and it's really 19 19
great and you're selling it as an exclusive license, only that client can use it, you 20 20
can't turn around and sell it to another client. 21 21
A non-exclusive license is where a photographer can grant multiple licenses of that photograph. 22 22
So, stock photography, for example you've probably been online and seen similar, the 23 23
same exact photo on different websites or in magazines because a lot of people use stock 24 24
photos nowadays and these are non-exclusive licenses that the photographer has. 25 25
And you can imagine that an exclusive license will be a lot more expensive than a non-exclusive 26 26
license because the photographer is only selling to you. 27 27
And then aside from exclusive and non-exclusive, there is limited and unlimited. 28 28
Unlimited use is saying that you, the client, can use the photo however much as you want. 29 29
So, you can use it on your website, you can use it on your magazine, you could print it 30 30
out, put it on your wall and/or you can put it in lots of websites, you can put it in 31 31
lots of videos or articles, it's unlimited use. 32 32
There's also limited use and this limited use can be however many you want and you just 33 33
have to spell it out in the contract but it could be a one-time use. 34 34
So, this is typical when you purchase stock photography, you're only allowed to use that 35 35
photo one time, for one purpose. 36 36
So, if you use it on your website as a background for your website, then that's the only time 37 37
you can use it; or maybe there's ten time use. 38 38
It really depends and these are the things that you need to know when creating a contract 39 39
so that you and the client are on the same page and that neither of you gets into trouble 40 40
for using your photos in the wrong way. 41 41
So, this is a little bit more about licensing your photos and in the following video we'll 42 42
talk about fair use but I think by now you have a good grasp of what licensing a photo 43 43
means.