OK, you've understood the meaning of marketing, the meaning of getting leads, how important it is
to your business.
Now, how do you do all these things?
You know, how do you find your customers?
Where do they come from?
And I like to tell you something that you already know.
Think back, think back to a time when you were young, when you were in school and you like that boy
or girl, right?
And what would you do?
You would hang out at the places that they will be hanging out as well.
So they do notice you you try and queue up in the same food queue so that, you know, you could get
a chance to talk to them.
Now, in business is still the same.
Now, you don't queue up, you don't hound to go, go.
But at least you need to know who's your target audience, who will buy from you.
You need to know where they hang up.
You need to know where they're going to be found.
So, for example, example, now, if I was going to sell something to Burmese in Singapore, Myanmar
person, I don't know what you call it, Burmese Myanmar.
Right.
People from Myanmar, people from Burma who are living in Singapore.
If I want to get them, you know, well, go Peninsula Plaza.
I will hang out at Peninsula Plaza on the weekend.
I will look for them.
That's my target audience.
I know where they are.
If I was selling sports gear instead of going just to CBD, I'll go to all those footsoldier places.
You know, I don't know how many footsore places are there.
I'll go there, I'll find the stadiums.
I'll go where people hang out, the right people, the right audience.
Would I go to a pub selling sports gear?
No, I would rather go to a discotheque or a library selling sports, you know, so you need to understand.
You need to find your avatar, your your your person that you're selling to.
What does he or she look like?
Who's your ideal customer?
And then think, where will this customer be?
Where will they hang up?
And they say, you know, birds of a feather flock together.
And it's so true.
I share with you the loyalty.
I also know in the past the lawyers will hang out at those cafes and coffee shops.
Yeah, the Supreme Court.
Why?
Because it's near the court so they can get back to action and they could still have a cup of coffee
or tea.
So I would go there.
So you've got to find out where your potential customer is.
And then be there now, you can do it face to face or you can do it digitally online, so you go to
find out which groups they're hanging out at, which LinkedIn group, which Facebook group, where do
they find information?
You got to be there.
Your market is there for your your present must be there as well.
That's how you build some awareness and some presence.
So I need you to do something.
I need you to think about who your customers will be right now, who your customers will be, where
do they live, what do they do?
What do they eat?
Where will they hang out?
Write it all down, narrow down your field, you know, how are they going to be if they are photographers,
will they hang out maybe some nature reserve or maybe they'll have groups online that talk about nature
reserves or photograph, etc.?
Can you join that group?
So before you do all the doing part, do the strategy part, think about your customer, think about
who they are, think about where they'll be hanging out, think about all the details, and then you
have a plan.
Once you have a plan, then you go and do click join, be there in person, send out flyers, whatever
you need to do.
All right.
So I need you to do some homework around, which is going to find out what your customers look like.