Now, let us talk about how you can expand your clientele and grow your business.
In our journey, while providing drone services during all stages of the construction process -
all of which we have explained in this course series, we have seen that since what we were offering was of immense value
we could expand our business pretty quickly after doing a few initial projects.
The outputs were up for everyone to see and our work and capabilities were spread across the industry by word of mouth.
The same is bound to happen to you!
But at the same time you will have to strategize and put efforts in growing your business
if you want to expand fast
You should open your channels of marketing including digital marketing.
Set up a great website showcasing all your capabilities, the services you provide
the list of customers and case studies of various projects you�ve done.
Publish your work on Social media platforms such as fb, linkedin and twitter so that it reaches maximum people.
You can also buy google or fb advertisements so that your company advertisements reach maximum people from your target audience.
Email marketing, that is sending cold emails to your target audience would also help in gaining business.
Keep these emails brief, clearly showcasing how your services can cut their costs and bring in overall increase in productivity in their operations.
Follow them up with requests for appointments for giving them a demo of your services or even with an offer of conducting POCs.
All these steps should lead you to avenues wherein you can do a lot of offline marketing
such as meeting prospective clients and attending construction sector specific conventions.
We also recommend that you should proactively network with decision makers from your target sectors,
whether meeting them personally or on digital platforms such as Linkedin
or construction sector specific internet forums in your region.
Across the world a lot of construction sector specific conferences are held. Mostly organised by by the Real estate associations
they offer a good gateway for you to contact the decision makers in construction industry.
For example, here in india we have CREDAI.
Here�s their webpage.
They have nearly 12000 real estate developers and construction companies across India.
Now that�s a huge customer base to work with.
Let's go to the contact page.
I would want to give them a call, explain our services and find out how we can reach out to their members.
They would probably suggest participating in their events, where we can possibly put up a stall for a fee or be a speaker in one of their workshops.
Try this approach.
We�re sure it can reap you great results!