this is a brief illustration of how you
can use a Toby T 60 I track ur and Toby
Studio software to find usability
problems on an online store website the
Toby eye tracking system is so portable
that the test room could be a mall a
cafe or any other place where you have
easy access to participants with the
appropriate profiles setting up the
system is really easy and takes less
than 10 minutes the laptop is equipped
with Toby Studio software which is a
complete usability test suite it
supports the entire research process it
records not only eye tracking data but
also the screen the participants voice
facial expressions mouse clicks
keystrokes and more setup is now
complete our first respondent takes your
place in front of the Toby t65 tracker
after a quick calibration of the eye
tracker the participant is given the
first task compared to digital cameras
of your choice the participant is left
alone to complete the task without being
interrupted by questions or losing focus
while trying to express her thoughts the
test leader can look at the gaze in
real-time making observations as a test
goes on if you have a viewing room you
can invite other stakeholders to observe
looking at the participants gaze in
real-time will captivate them and
immerse them in the user experience once
the tasks are done it's time for a
retrospective think aloud interview or
our TA Toby Studio will replay the
participants gaze while recording the
interview the gaze replay works as a
memory cue helping the participant to
remember what she was thinking while
solving the task in qualitative
usability testing using eye tracking the
number of participants usually varies
from 5 to 15 we are using 8 participants
in this study in most cases this is
enough to find all important usability
problems the last participant has left
and it's time to analyze the recordings
in Toby Studio we find tools to replay
structure analyze and visualize the
recordings we start by adding
observations such as confused or having
a problem to our recordings we then have
in
access to replays and visualizations of
critical parts of the user experience
heat maps and gaze plots show how the
participants navigate the website and
where they turn their attention in this
case the gaze plot describes the
behavior of a typical user and indicates
where the participants would have liked
to see a link that allows comparisons
this is also confirmed by the
retrospective think-aloud interviews our
suggestion is to put a button that says
compare cameras here on the camera
overview page
we export animated gaze pot and heat map
sequences that show some typical
behavior these are ideal for presenting
typical behavior visually and backing up
the conclusions in the report
creating your report with conclusions
supported by eye tracking is easy just
copy and paste it into a PowerPoint
presentation you will end up with an
objective reliable easy to grasp and
convincing report you're done the report
can now speak for itself do you need
additional information on what else Toby
hi tracking systems can do in usability
testing would you like to schedule a
Toby eye tracker demonstration
methodology consultancy or a training
session would you'd like to receive a
quote for purchase or rent of a Toby eye
tracking system just contact us