劳拉·杰德（Laura Jade）最初是一名时尚摄影师 laura jade is a fashion photographer originally
她来自伦敦，现在住在纽约，她 from london she now lives in new york she
她15岁开始创业， started her business at age 15 and she has
迅速成为非常非常知名的摄影师 quickly become a very very well-known photographer
她是我认识的最勤奋的女人之一 she is one of the hardest working women that i know
她已经进入社论商业世界 she has gone into the editorial commercial world
她将教我们如何做到这一点， and she is going to teach us how to do that and
她是一个美丽的人，请出来 she is a beautiful human being please come on out
大 largey
妈妈，劳拉，今天早上感觉如何 mom down laura how do you feel this morning
我很紧张，但我很高兴每次来这里都能再次来这里 i'm nervous but i'm really happy to be here again every time i come it's
你知道每次被选回来真的很荣幸 you know really honored to be chosen to come back each time
而且你知道在观众中教大家 and you know teach to you guys and you guys in the audience as well so
是的，我准备好了，我们很荣幸有你在这里 yeah i'm ready to go well we are honored to have you here
所以我们要让你把它拿走谢谢，非常感谢 so we are going to let you just take it away thank you great thank you
好的，所以我想先向您介绍我的来历 all right so i want to give you first a little introduction to where i came from
在我的行业中，我14岁时是如何开始从事该行业的 in my industry how i started in the industry as a 14 year old
摄影师现在从中我要去做 photographer now following from that i'm going to do
我的演讲基本上是关于行业成功的10个步骤 my presentation basically on the 10 steps to success within the industry
这些是我每天都要采取的步骤 and these are steps which i take on a daily basis
你知道每年每周都有一个商业计划，我收集了什么 you know every week every year in a business plan and what i've gathered
从诸如发布到获取模型之类的东西 from things like getting published to getting models
你知道那种有信心到达那里而不是 to you know kind of having that kind of confidence to reach out there to not
感到有资格抽出时间来知道 feel entitled to take your time to you know
对时尚界有什么期望，但希望能将其纳入您的计划中 what to expect from the fashion industry but hopefully take that on board in your
自己的事业，无论你是否拍婚纱照 own careers as well whether you shoot weddings
肖像，嗯，今天我要说的是希望有一点 portraits um so anything i'm going to say today hopefully there's a little
可以随身携带的东西，所以我从14岁开始 piece that you can take on board so i started as a 14 year old
西米德兰兹郡的摄影师以及你们中那些不知道那是 photographer in the west midlands and those of you that don't know that's
英国的一个小镇，距离伦敦约两个小时 a small town in england about two hours from london
我长大后会很害羞 and i grew up being a very shy teenager i would say
当我在为我的gcses学习时，我在学校考试 and while i was studying for my gcses my exams at school
我遇到摄影是因为我正在为 i came across photography because i was researching for
嗯，我当时实际上就像一个绘画项目，我找不到 um i was actually doing like a painting project at the time and i couldn't find
我的媒介我知道我有创造力的眼睛，但我当时 my medium i knew i had a creative eye but i was
感到沮丧的是我无法把它记在纸上 frustrated that i couldn't put it down on paper
所以当我做我的gcses的时候，我正在做所有的研究，我来了 so while i was doing my gcses i was doing all this research and i came
我确信很多人都知道deviantart.com上的摄影作品 across photography on a website called i'm sure many of you know deviantart.com
我对自己说，哇，我不知道摄影可以这么有创意，我 and i said to myself wow i didn't know that photography could be so creative i
只是假设摄影是风景，您知道人像， just assumed photography was landscapes you know portraits you
像当地工作室的婚礼一样看到它，所以成为我14岁的害羞小男孩 see it like the local studios weddings and so being me 14 year old shy little
女孩，我当时想做什么，所以我要 girl i was like what can i do so i asked for
我父母给我的小相机过圣诞节 a little camera for christmas from my parents
我认为这是我14岁生日，他们给了我 i think it was my 14th birthday they gave it to me
我真的很高兴，但是我没有任何模特知道自己喜欢创意 i was really happy but i didn't have any models i knew that i liked creative
摄影，但我有自己，就是这样 photography but i had myself and that was it so what
我所做的是我开始在图像中使用自己，但您却不知道 i did is i started to use myself in images but instead of you know just
是我和你今天所看到的身份，这是我迈出的一步 being me and the identity you see today it was me taking it a step further
假发，用慈善商店旧货店里的东西 and using wigs using things from charity stores thrift shops
我现在可以拿到的所有东西 anything i could get my hands on i'd actually at this time
我的工作室是我妈妈的卧室，那真是一个很大的窗户 my studio was my mom's bedroom and that was simply a really big window
在她的房间里，我过去躺在床上拍不同角度的镜头， in her room and i used to lie on the bed take different angles of shots and
这就是我开始的方式，我将依靠photoshop将其带到 that's how i started and i'd rely on photoshop to take it to
进入下一个级别，因为当时我对获取内容不感兴趣 the next level because i wasn't interested at the time in getting
我对相机真正感兴趣的是 everything real in camera what i was interested in was that
我可以在photoshop中带入的幻想世界 fantasy world that i could take it to within photoshop
所以这是一些自画像的例子，所以实际上 so here's a few examples of those self-portraits so this was actually um
我发现一些旧手就像一个道具商店 some old hands i found it like a prop store
再次超级便宜，就像我认为他们是五美元或类似的东西 again super cheap like i think they were like five dollars or something like that
所以我再把它带到一个新的水平，自己化妆 so again i would take it to that next level playing with makeup on myself
在这个时候，我昨天有点喜欢 and at this time and i kind of hit on it a little yesterday
但是我在学校被欺负了，我有点像自画像 but i was bullied at school and i kind of in a way like the self-portraits
不仅在技术上帮助了我，还帮助我增强了信心，并做出了 didn't just help me technically but they helped my confidence and made
即使我掩饰了自己，我也明白我是谁 me understand who i was even though i was disguising myself it
你知道我们在谈论验证吗？是的，每个人 was something you know we were talking about validation yes that how everyone
想要被验证并在...面前感觉很美 wants to be validated and feel beautiful in front of
相机对我来说是对我的认可 the camera well that for me was my validation of
好吧，就像我适合我不是这个奇怪的人，人们告诉我我是 okay like i fit in i'm not this weird person people are telling me i am
所以这给了我前进的信心 so it kind of gave me the confidence to move forward
所以在这一点上，我正在将我的作品发布在deviantart上 so at this point i was posting my work on deviantart
轻弹许多其他有这种社区的网站 flickr many other websites that are out there that have that kind of community
而且我得到了很多建设性的批评，这对我来说也很棒 and i got a lot of constructive criticism and it also was great for
灵感并了解如何走到那里 inspiration and to understand how to get out there
所以再次使用photoshop使用纹理，所以从我周围的时代开始 so again using photoshop using textures so from the ages of around i
会说14到16大概是17年代初，这是我的事情，我会用自己 would say 14 to 16 probably early 17s this was my thing i'd use myself
但后来我开始思考如何将其进一步推进 but then i started to think how can i push this further
我想成为一名摄影师我不想成为一名自画像艺术家 what do i want to be as a photographer i don't want to be a self-portrait artist
这是进入其他事物的一种方式 this is a means to go into something else
我通过您了解了照明的知识，知道我妈妈窗户上的自然光，或者 i kind of learned lighting through you know natural light in my mom's window or
在外面，我不知道有灯光，我有我的 outside i had no idea about lights i had my
我不知道如何使用的第一个钨工作室套件 first tungsten studio kit that i had no clue how to use
所以我决定采用这种概念性的摄影风格 so i decided to take on board this kind of style of photography conceptual
摄影，所以我是我的第一个模特 photography so i was my first model was actually
来自模型混乱，你们中有些人会知道 came from model mayhem some of you will know that
确实需要一段时间才能浏览并获得 it does take a while to kind of look through and get
适当的数量，我们稍后将讨论有关如何 the right amount we'll be talking a little bit about that later about how to
得到模型，但我有一些想法，如果你 get models but i had a few muses and if you're
从摄影开始，您经历了一个冥想，所以 starting in photography and you go through this having a muse is so
重要，它不必成为模型 important and it doesn't have to be a model it
可能是一个朋友，我会和我一起画画的朋友 could be a friend i would have friends i'd paint them with
我想把小丑的脸放下泪水，你知道戴上童话般的翅膀 a clown face i'd like put tears down their face you know put fairy wings on
他们，即使这在技术上不是 them and even though it wasn't technically
太好了，我正在学习我所做的一切 great i was learning with everything i was doing
所以我会接受一些概念，我会拿走我银行账户中的最后一笔钱 so i would take concepts i would take the last bit of money in my bank account
我会乘火车去英国威尔士，我会乘模型去 and i would take the train to wales in in the uk and i would take models to the
我居住的那条路的湖边，我来自一个非常工人阶级的家庭 lake over the road from where i live i come from a very working class family
我的爸爸妈妈非常支持我，嗯，你知道你听到哦，有钱的孩子 my mom and dad were very supportive and um you know you hear that oh rich kid's
在不是我的行业中取得成功 kind of making it in the industry that hasn't been me i've come from
一无所有，我有几分钱 nothing and i've kind of every bit of money i got
在我的业务范围内，我投入并进行了投资，直到今天我仍然这样做， within my business i put back and invested and i still do that today and
稍后我将谈论一些投资方面的信息 i'm going to be talking a little bit about the investment side later on
但是这里发生的只是您可以创建漂亮的图像 but what happened here is it was simply you can create beautiful images
没有钱，我是一名时尚摄影师，看来我有很多预算 with no money i'm a fashion photographer and it may seem like i have huge budgets
的东西，但有时没有预算 for things but sometimes there's no budgets with
社论有时没有预算用于概念工作或 editorials sometimes there's no budget for conceptual work or
您知道商业工作，因为客户希望这是全能的 you know commercial jobs because the clients expect that if it's an all-in
预算，您将为此购买所有设备 budget you're going to pay for all of the equipment out of that
如果您想为自己的投资组合拍一个好照片，通常 and if you want to make a really good shoot for your portfolio often you'll
把所有的钱都投入，因为你知道这将带来回报 invest all of that money because you know it's going to pay off
再往前走，这样我就可以让朋友们垂头丧气 further down the line so i would have friends dip their heads
在冰冷的鱼缸里，我真的有很好的朋友，这些 in cold fish tanks i had really really nice friends these
是我长大的朋友，再一次，你知道我没有在与她说话 are friends i grew up with and again you know i haven't spoken to her in a
虽然她是我最好的朋友之一，但这些人对 while she was one of my best friends but um these people were open to
我的想法不管冬天多冷，无论他们多么疯狂， my ideas no matter how crazy they were if it was freezing cold in winter and
湖就像你知道从那里淹没在马路上 the lake was like you know flooded over the road from where
我妈妈住着，我会把朋友带走，甚至带走客户，因为我 my mom lived i would take friends out or even clients because i
仅仅在17岁时就通过我的空间以及所有在线业务开始了我的业务 started my business at 17 purely through my space and all those online
我所在的社区中的人们开始看到我是 communities i was on about people were starting to see that i was
开始工作，我正在制作这个概念性的作品，所以 getting work and i was producing this conceptual work so
它吸引了舞者演员乐队和什么人 it attracted dancers actors bands and what people
想要的是自己的概念肖像 wanted is a conceptual portrait of themselves
因此，通过立即将其放到那里，我开始引起了那些人的注意 so by putting it out there immediately i started to get the attention of those
善良的人，但我仍在从事这些工作 kind of people but i was still working on these
个人项目和想法，所以是的，我让客户去了湖里 personal projects and ideas so yeah i had clients go in the lake
几乎没有衣服穿了，你知道他们为那个准备的，所以我 with hardly any clothes on and you know they were up for that so i
针对的是那些古怪的人， was targeting that audience of quirky people that
只是想要一个美丽的图像，他们不在乎到达那里需要什么 just wanted a beautiful image and they didn't care what it took to get there
那就是您在一开始就需要的，您并不总是需要模型 and that's what you need in the beginning you don't always need models i
很想回去而不使用模型，只是拥有整个 would love to go back and not use models and just have the whole
只有我和我拍摄主题的人 just me and the the person who i'm shooting the subject
带他去森林里玩得开心午餐吃些糖果 take him out into the forest have a good day take some lunch take some candy
你知道回来一起喝一杯，并为此而笑 you know come back have a have a drink together and have a laugh about it
因为那是个人工作的重点 because that's what personal work is about
您不应该总是束缚于商业方面和金钱方面 you shouldn't always get tied up in the commercial side and money side of things
作为摄影师，玩乐和创造实际上是最好的选择 having fun and creating is actually the best thing as a photographer
所以这些肖像又是一个客户这些是我的两个客户 so with these portraits again a client these are two clients of mine
现在他们不想要的是他们不想要显示他们的脸的图像 now what they don't want is they don't want an image that shows their faces
我会带那些人在一起，以便他们有一些东西 i would take those alongside just so they would have something
但是这些客户会来找我，就像我带来了这个 but these clients would come up to me and they'd be like i've brought this
衣柜，你能射击我并拥有 wardrobe would you be able to shoot me and have
我可以挂在墙上的东西，如果你喜欢概念摄影 something i can hang on a wall so if you like conceptual photography
我知道有很多伟大的概念摄影师从事创意 and i know there's been a lot of great conceptual photographers on creative
布鲁克·肖恩（Brook Shaden）这样的生活，他们有一个很棒的方式 lives such as brook shaden they have a really great way of
吸引这类观众，但也可以从中赚钱 attracting this kind of audience but also to make money from this kind of
很多人总是问我该如何营销 thing a lot of people always ask how can i market this
这是一个很难回答的问题，因为确实有一个时尚产业 and it's a hard one to answer because really there's a the fashion industry
他们不喜欢这种创造性的一面 doesn't like the creative side of this they don't
喜欢推动它，他们想要变得与众不同，想要他们在衣服中的地位 like pushing it they want to be relevant they want their status in the clothes
模型的状态，以便从这些类型中赚钱 the status of the models so to earn money from these kind of
本书封面的全部内容那些个人客户的全部内容都可以 things it's all about book covers it's all about those personal clients you can
定位，所以当我在发布我的作品时 target so whilst i was posting my work on
deviantart用于建设性批评获得灵感 deviantart for constructive criticism getting inspiration
并在试图获得朋友的过程中虐待我的朋友 and also abusing my friends in the process of trying to get
把它们放在湖泊和鱼缸里，在寒冷的雪中把它们拿出来 get them in lakes and fish tanks and out in snow in the cold
我开始明白了，这只是我图像中的关键词说的像 i started to get and this was simply by key word in my images say like
在湖边的女孩像幻想一样，甚至把书的封面放进去 girl near a lake like fantasy and even putting book cover in
哈珀柯林斯和兰登书屋以及该行业中的所有知名人士 harpercollins and random house and all those big names in the industry
通过deviantart与我联系，这是当我感到自己真的有我的第一个 contacted me through deviantart and this is when i felt i really had my first
休息，因为我觉得我的工作很好 break because i felt like oh my work is good
足以发表，这是对 enough to be published it was that validation of
我被印在书的封面上，这是我从未像现在一样记得的东西 i'm printed on a book cover and it's the same i never like i always remember the
当我得到这份杂志时，我会感觉得到 feeling i got when i got this i get when i get a cover of a magazine
今天，得到这样的撕裂片真是太令人兴奋了， today and it's so exciting to get that kind of tear sheet and
再次，我将要谈论那些撕裂片，以及为什么它很重要 again i'm going to be talking about those tear sheets and why it's important
在书中也有这类编辑和出版的作品 to have those kind of editorial and published work in the book as well
所以这里有一些例子，所以当我做书的封面时，我仍然 so here's a few more examples so when i'm doing book covers and i still do
今天，但我并不总是将它们放在投资组合中，因为它与实际情况相去甚远 today but i don't always put them in the portfolio because it is far from what
我投资组合的其余部分是，我的很多客户也不想见我 the rest of my portfolio is and a lot of my clients don't like to see me too
分散并做太多不同的事情 spread out and doing too many different things
所以这是两个，左边的是佣金书的封面 so these were two the one on the left is a commission book cover
所以我很早就获得了随机屋和harpercollins的信任 so i gained the trust of random house and harpercollins early on
通过与他们合作，他们会许可我的图像 by working with them and they would license images from me
他们会在网上看到，然后这是一个许可证，那么他们会 they'd see online and then this one yeah this one is a license then they would
委托我说一本跨星书，因为他们 commission me to say the star-cross book because they
了解你知道我他们相信我出去 understand you know i they trust me to go out and
进行这类拍摄，这样他们就可以给我很大的预算 do these kind of shoots so they would give me a big budget to go
可以说您知道我将在早期投资的所有这些地方 out to say you know all these places that i would invest in in the early part
我的职业生涯，最棒的是 of my career and what was great about that is it was
关于我说18 19岁，我开始接受 about i say 18 19 years old i started to take
我对时尚很感兴趣，我发现像eugenio这样的摄影师 an interest in fashion i found photographers like eugenio
rekyunko和/或蒂姆·沃克，我就像他们在做概念性工作， rekyunko and or tim walker and i was like they do conceptual but
他们也做时尚，关于我的一向 they also do fashion and something about i'd always been
对时装行业感兴趣，您知道每个人都在讲述这个故事 interested in the fashion industry you know everyone tells that story of
关于它的一些东西只是点击一下，我想我该怎么做这两个 something about it just kind of clicked and i thought how can i make these two
事情现在开始结合起来​​，我就像为什么不这样做 things combine now at first i was like why doesn't this
像我该怎么办马上对我发生 happen for me straight away like what have i got to do
所以我拍拍行李决定搬到伦敦 so i actually pat my bags decided to move to london
我有点是的，我有点去伦敦再次期待 i kind of was yeah i kind of went to london expecting again
哦，我在这里，你知道事情会很快发生的，我只是遇到了一个 oh i'm here you know things can happen really quickly i've just got to meet a
我要见一些时尚编辑 few editors i've got to meet a few fashion editors
我要给他们发送电子邮件，一切都会顺利进行 i'm going to email them everything will kind of work out
并不是因为我去那里感觉一切都属于我 and it didn't because i went there feeling like everything was mine
而且一切都应该马上就来了，我不明白 and everything was supposed to come straight away i didn't understand the
如果我去一个车间的话，现在的行业 industry now if i'd have gone to a workshop if
我本来会在一段时间内帮助您的，我知道 i'd have gone to you know assisted for a while per se i
本来应该知道，现在18岁的业内人士 would have understood that in and outs of the industry now at 18
我要去伦敦不对不起19我要去伦敦我 i'm coming to london no sorry 19 i'm coming to london i'm
试图让所有这些事情发生，我也付出了很多 trying to like make all this happen i'm paying far too
我在一个小型地下室公寓中负担得起的租金 much rent that i can afford in a small basement apartment
在北伦敦，我正在尝试建立自己的投资组合，但我没有 in north london and i'm trying to build my portfolio but i have no
钱来投资，因为所有的钱都被拿走了，我敢肯定这会引起共鸣 money to invest because all of it's been taken and i'm sure that resonates with a
你们很多人在不断地战斗 lot of you here you're constantly fighting where's the
钱来了，你知道我回到了我妈妈之间的房子尾巴 money coming from and you know i went back to my mom's house tail between my
腿，我摔断了，我度过了非常糟糕的时光，我不得不上线 legs and i was broke i had a really bad time i had to go live
在我妹妹的卧室里，我所有的东西都装在她的房子里 in my little sister's bedroom with all my stuff packed in her house
就像整个地方一样，我确定她今天在她的房子里仍然有那个东西，但是 like all over the place and i'm sure she still has that in her house today um but
最棒的是，它使点击了，就这样 what was great about that is it kind of made something click and that was it
有时无关紧要是因为你必须 doesn't matter sometimes it's about you've got to
了解需要花费几年的时间来建立该档案袋来教育您的 understand it takes a few years to build that portfolio to educate your
眼睛并了解您的工作 eye and understand what it is in your work
客户想要看到的，因为您不会马上知道 that clients want to see because you're not going to know straight away
你想再次拍摄什么，你已经看到了我的眼睛的演变 what you want to shoot again you've seen the evolution of my eye
以及我的性格和我作为一个人的成长方式的演变 and the evolution of how my personality and how me as a person has grown within
我的工作，你会看到花了几年的时间 my work and you can see it takes a few years to
到达那里，而当您这样做时，很多人对我说我应该辞职 get there and while you're doing that a lot of people say to me should i quit my
我和我应该拒绝工作，因为只要你 job should i and i say no because as long as you're
每个月每次都花时间投资于您的职业，而不是 investing into your career every time every month taking that time and not
感觉事情应该按照自己的方式发展 feeling like things should just come your way
然后你会到达某个地方，人们会开始注意到你 then you're gonna get somewhere people are gonna start noticing you
好吧，所以我只想向您展示喜欢时装摄影方面 okay so i just wanted to show you like how the fashion photography side of
事情在我的工作中发生了变化，我从中得到了怎样的发展，所以工作 things has kind of evolved in my work and how i've gone from that so the work
我今天要做的就是说离我不远 i do today is i would say not too far from like my
从概念上讲，我不只是为了拍摄时尚 conceptual eye i don't just like shooting fashion for
时尚，我喜欢背后有一个想法，是否是情感 fashion i like having an idea behind it whether it's the emotion
您是否知道要出售产品，但要使其变得空灵 whether it's you know selling a product but making it quite ethereal
在我使用的女孩中在我使用的团队中 it's in the girls i use it's in the teams i use
与造型师在一起我会使用参与拍摄的每个人 is with the stylists i use every person that is involved in the shoot
带给团队一些东西，不只是我背着一袋衣服 brings something to the team so it's not just me carrying a bag of clothes into
和朋友一起去森林，即使那很有趣或得到他们 the forest with a friend even though that was fun or getting them
你知道要躺在雪地里，而我给它们拍照一个小时 you know to lie in the snow while i take photos of them for an hour
这是一个真正有计划的拍摄，我将模特和团队聚在一起 it's a really planned shoot where i get a model and a team together
这是一个投资组合，客户将看到商业上可行的 and this is a portfolio piece that clients will see a commercially viable
因为有一个品牌是服装，但也有一些东西 because there's a brand which is the clothing but there's also something that
卖给某人，所以我今天的工作既存在于 sells it to someone so my work today exists both in the
商业行业，这是时装设计师的竞选活动 commercial industry which is fashion designers it's campaigns
您知道广告客户只是在广告中宣传产品 it's you know advertorials which is simply advertising products within the
像Ellen Vogue这样的大杂志 big magazines like ellen vogue that you see
但这也是像较小的独立杂志一样的社论传播，但 but it's also the editorial spreads like the smaller independent magazines but
还有较大的杂志，我仍然从事很多个人工作 also the larger magazines as well and i still do a lot of personal work i
仍在测试，我将要讨论测试的定义以及所有 still test and i'm going to be going over the definition of testing and all
这样也可以给您一些见识 that as well to kind of give you a bit of an insight
但是我开始注意到19岁时我所处的位置 but what i started to notice over the evolution of being 19 to where i am at
24今天我说，就像我一直那样 24 today i say that like i've been doing that for
10年了，但实际上我必须时刻提醒自己 10 years but really i've got to always remind myself
我不是30，我是24。但是，嗯，我喜欢什么 i'm not 30 i'm 24. but um what i like about
我已经开始注意到了，我总是不得不回头并提醒自己何时 is i've started to notice and i always have to look back and remind myself when
我很沮丧，我就像哦，我已经做了很长时间了 i get frustrated i'm like oh i've been doing this like for a long
时间，我回去，我就像哦，我看到了进步 time and i go back and i'm like oh i see a progression
那永远不会停止在一起，就像那永远不会停止 and that's never gonna stop coming together like that's never gonna stop
发生的事我总是会进步的， happening i'm always gonna be progressing and
这就是为什么我喜欢拍摄，如果我每个月投资两千美元 that's why i like to shoot if i invest two thousand dollars a month into my
将业务纳入新的项目组合中并将其纳入项目中 business into new portfolio work into projects
这让我看起来很忙，让自己看起来很忙 it's making me look busy and making yourself look busy online
并亲自吸引客户 and in person automatically attracts clients to you
泪片也是一样，你永远不知道谁在看 and it's the same with tear sheets you never know who's looking in that
杂志的撕纸是进行商业工作的门户，例如 magazine tear sheets are the gateway to get commercial work so things like
这是一本杂志的封面，所以是即时状态 this a cover it's an instant status in a magazine so
就像对客户的验证一样 it's like that's a validation for clients that
想预订给他们，他们说哦，好吧，她的工作足够好，可以 want to book you they say oh well her work has been good enough to
在观察者杂志上，她显然知道自己在做什么 be on the observer magazine she's obviously she knows what she's doing
您会惊讶于我去了多少个客户，我24岁，他们从没有 and you'll be surprised how many clients i go to and i'm 24 and they never
当我进入会议室并进入会议室时，意识到我是谁 realize who i am when i'm in the meeting room and i get into the meeting room and
我说说我的工作，他们就像哦，你不是设计师，我就像没有 i talk through my work and they're like oh you're not the stylist i'm like no
我是摄影师，你可以走吗，你可以回到我的身边吗？ i'm the photographer can you just go can you go back to my
投资组合，然后再看一遍，我喜欢 portfolio and look at it again please i like
所以这总是发生，我总是知道它会发生，所以我总是 so that always happens and i i always know it's gonna happen so i'm always
准备但这种工作，我注意到的是 prepared but this kind of work and what i noticed is
我不再只是想拍摄一个模特了 i didn't just like shooting one model anymore
我开始对两个模型和三个模型感兴趣 i started to have the interest of composition with two models with three
我开始注意到的模型我对柔和的颜色感兴趣 models i started to notice i was interested in pastel colors
所以当春天夏天的衣服来了，那是五颜六色的， so when spring summer clothing would come around and it was colorful and it
在夏天的时候，它很适合我 was bright it matched me in the summer in the in
冬天，我穿着深色，哥特式和浅色皮革，夏天穿大靴子 the winter i'm dark and gothic and light leather and wear big boots in the summer
我就像波西米亚风格，粉彩和色彩，又像是 i'm like bohemian and pastels and color and it's like again if
您在工作中看到自己，客户在工作中看到自己 you see yourself in your work and clients see yourself in your work
您将立即获得工作和社论的预订，因为它必须去 you will instantly get bookings for jobs and for editorials because it has to go
牵手客户希望了解您而不是 hand-in-hand clients want to know about you and not
只是您放在那里的产品，以及拍摄时尚而已 just the product you put out there so as well as shooting just fashion
摄影以及我喜欢拍摄故事的产品，所以不仅仅是 photography and just for the product i like to shoot stories so it's not just
好吧，那里有一个模特坐在窗台上，戴着一些帽子 okay there's a model there sitting on a windowsill with some caps
这个故事还好，所以我在时尚界要做的就是 the story was okay so what i try and do in the fashion industry is i have to
紧跟潮流，所以我不仅是摄影师， keep in with the trends so not only am i a photographer i also
我是go.com的style.com的研究员 i'm researcher for go on style.com models.com who's going
成为下一个模特什么是下一个服装 to be the next model what's the next clothing what was just
在香奈儿（Chanel）的时装表演上 on the catwalk for chanel what was on for dolce what was on for gucci
我在寻找，我在想50年代50年代又回来了 and i'm looking and i'm thinking okay 50s 50s is coming back how
我可以做点什么来工作吗，几乎就像是游乐场 can i make that something to work with and it's almost like a playground of
对我的启发，这给了我明年好的 inspiration for me it gives me that okay next year that's
再来一次，我很兴奋，我开始经历我的头 coming around again and i get excited and i'm starting going through my head
在纽约，我可以在哪里拍摄，我可以在哪里拍摄以及整个团队 in new york where can i shoot where can i take this and all the team
聚在一起，我就根据主题投放了我的模型 comes together and i get i cast my model based on the theme
然后我们制作一些类似叙事的故事 and then we produce stories that are kind of like narratives
这不像是女孩走在走廊上，她遇见了那种 it's not kind of like girl walking down a hallway and she meets it's kind of
故事的暗示变成了事物的发展过程，而不是全部 that hints of a story into like how things go and not all
时尚的故事将是那样 stories in fashion are going to be that way
我们在诸如我稍后将要进行演示的演示的背景下拍摄， we shoot on backdrops like i'm going to be doing a demo later where we're just
在美丽的背景下拍摄我们如何使那有趣 shooting on a beautiful backdrop how do we make that interesting how do
我们把这个故事做成一个故事，所以有一件非常有趣的事情要 we make that a story so there's a really interesting thing to
当您拍摄时尚故事时，不仅 do when you're shooting fashion stories it isn't just
关于模特和服装的信息，如果可以看的话 about the model and the clothing and if you can look
更深入地了解您可以通过情感吸引观众 deeper into that you can engage the viewer by the emotion
铸件必须正确，衣服必须看起来很棒 the casting has to be correct the clothing has to look great
团队需要共同努力，创造出精美的图像，并全力以赴 the team needs to be working together to create beautiful images and all be in
在同一个地方，您就是您的创意所在 the same place you're the one you're the creative
拍摄的控制器，除非是针对客户的 controller of the shoot unless it's for a client
很多时候，时装编辑可以成为具有创造力的人 a lot of times the fashion editor can be that person who's creative control
或在拍摄杂志时担任编辑，这就是为什么我喜欢拍摄自己的作品 or the editor when you're on a magazine shoot but that's why i like to shoot my
有时自己做某事，因为这本质上就是我想放在我的作品中的东西 own work sometimes because that is essentially what i want to put in my
投资组合，这就是我想要的产品 portfolio and that's the product that i want
客户在下一份工作中预订我的职位，因此考虑如何做是很重要的 clients to book me for in the next job so it's important to think how does it
来玩，所以我在谈论趋势，所以这是 come to play so i was talking about trends so this is
嗯，我痴迷的dolce系列我 um the dolce collection i was obsessed with and i'm
每年我都着迷于他们的衣服，我总是喜欢尝试一种方法 obsessed with their clothing every year i always like trying to figure a way of
我怎么能得到他们的衣服真的很难，除非你有一个很棒的 how can i get it's really hard to get their clothing unless you've got a great
池信，基本上是一本杂志，会发送 pool letter which is basically a magazine sends a
设计师在一封信中说它将要发布，但这只关乎状态 stylist a letter saying it's going to be published but it's all about the status
该杂志是否对他们的受众有用 of that magazine whether it works for their audience
所以所有这些技术都会妨碍您，但是当您 so there's all these technicalities that kind of get in the way but when you
终于可以拍摄了，你对此很兴奋 finally get to shoot it and you're excited about it
就像做梦一样，当我要拍摄这个东西，我得到了摄影棚 it's like a dream like when i got to shoot this and i got the studio for the
一个非常昂贵的位置我得到了我想要我的团队真正的模型 location for a really great fee i got the models i wanted my team were really
激动，我看到了我死去的衣服，就像我爱这个，这就是我 excited i saw the clothing i died i was like i love this this is what i
想永远拍摄，所以我总是在迷惑我的科学，他们就像 want to shoot forever so i'm always bugging my science and they're like
真的，您将尝试使我变得躲避，我无法理解，我无法理解 really you're going to try and make me get dodgy i can't get that i can't get
对于你来说，那就像我一样，但是，嗯，这一切都必须到来 that for you know that and i'm just like please but um it just all has to come
在一起，只要您受到什么启发 together and as long as you're inspired by what's
在镜头前，您会受到我认为主题的启发 in front of the camera and you're inspired by the theme i think
一切都适合，点击它，现在您看不到我的那些错误 everything just fits and it clicks now you don't see those mistakes in my
投资组合，你看不到我去过的那些领域 portfolio you don't see those areas where i've
我已经严重铸造了一个模型，我已经严重铸造了一个手写笔 badly casted a model i've badly casted a stylus the size
还没到那儿，妆就好了 hasn't delivered on there and the makeup just looks
真的很糟糕，老实说，有时候它是行不通的 really bad let's be honest sometimes it just doesn't work
模特可能真的很累，或者从前一晚起就挂了 the model could be really tired or hung over from the night before
她只是不喜欢你穿的衣服，我认为那是时候 she's just not into the clothing you've got i think that's when
那会发生，所以这就是为什么我要进行很多拍摄我要进行个人工作的原因 that happens so that's why i do a lot of shoots i test i do personal work
因为那些成功的拍摄将成为您投资组合中的黄金 because those successful shoots will be the gold in your portfolio
拍摄越多，就必须仔细计划，而不仅仅是拍摄 the more you shoot and it has to be carefully planned you can't just shoot
您必须始终保持前进的一切 anything you have to always keep moving forwards
这是我在洛杉矶为观察员拍摄的 this was a shoot i did in la for the observer
在过去的几年中，我通过拍摄几张照片赢得了他们的信任 and they've i've gained their trust over the last few years by shooting a couple
很早就和他们一起拍摄了，现在他们带我去旅行了 of shoots with them early on and now they take me to travel stories
最棒的是我们在伦敦有阳光，而我们没有阳光 and what's great about that is we have sun in london we do not have sun
在纽约有一半的时间，我们现在有两个极端 half of the time in new york we have the two extremes right now i'm
令人失望的是没有阳光，因为春天夏天已经结束 terribly disappointed that there's no sun because spring summer is out
在纽约，当纽约和伦敦在寒冷的时候 in new york and when um new york and london when it's cold
然后是糟糕的模特，比如炎热的时候，他们穿着皮草和夹克 and then poor models like when it's hot they're in fur and jackets
所以就好像没有太多的预算和社论了 so it's like and like there's not a lot of budgets and editorial anymore to fly
您去这些豪华的地方，所以当我有机会的时候 you to these luxurious places so when i get that opportunity
我正在尝试思考如何将其发挥作用，以便当我们在现场时 i'm trying to think of how i can put that into play so when we're on location
在洛杉矶再次拍摄，您会为所有这些感到惊讶 in la for the shoot again and you'll be surprised all these
大型杂志公司会这样做，这是您正在考虑的最大杂志 big magazine companies do this the biggest magazines you are thinking of
现在让您坐车，他们预定了一家廉价酒店 right now get you in a car they book a cheap hotel
他们让您全都坐车，您都拥挤了，您有了星巴克 they get you all in a car you're all cramped up you've got your starbucks
就像把油溅到你的腿上一样，你到达的位置很漂亮 that's like spilling all across your lap you get to the location which is pretty
前一天他们已经探索了很多东西 much something they've scouted the day before
天气很热，你知道糟糕的模特出汗了，她累了 it's hot you know poor model is sweating she's tired you
从纽约进来，您已经睡了两个小时 flew in you've had two hours sleep from coming in from new york
然后你就开着车去他妈的，你就下车了。 and you just drive around and you just get out the car you go and
跑去那辆车，就像那可能是某人的房子 run and get to that car and it's like that could be someone's house
但是我们在镜头前奔跑，有时就像 but we run in front of it take the shot and sometimes it's that like
捕捉到的瞬间，所以有时不是那个计划，因为那不是 moment that you capture so sometimes it isn't that plan because it's just not
对于杂志来说可行，只是不是您不知道那里没有预算，而是 viable for the magazine it's just not you know there isn't a budget there but
不管您有多少预算，您都必须使其有效 no matter what the budget is you've got to make it work
你会惊讶于有这么多大摄影师让它变得既漂亮又漂亮 you'll be surprised at how many big photographers make it work and pretty
没有太多预算，因为他们知道如何捕获 much no budget because they know how to capture the
时刻，他们知道如何处理团队 moment and they know how to handle the team
这是我去年夏天在海角拍摄的照片，而我又一次 this was a shoot i did in cape may in it was last summer and again i had a
拍摄大型杂志的绝佳机会 really great opportunity to shoot for a really big magazine
我当然是制片人，因为他们在欧洲，而且我也是 and i was a producer of course because they were in europe and i was also the
模特演员，我也是摄影师，我也是 model caster and i was also the photographer and i was also
所以我到了那里，我设法做到了，就像前一天拿到模型时一样 so i got there i managed to get as i got in the day before got the models and
每个人都像军事行动一样前一天晚上来 everyone to come in the night before it's like a military operation
就像如果这行不通，这就像是一笔巨额预算，这是 it's like if this doesn't work this is like a huge budget this is an
机会，我要毁了，所以我把所有东西都放进去了， opportunity i'm gonna ruin so i put everything into this i went and
在我收获不多的前一天，得到了所有道具 got all the props the day before i didn't get a lot out of
就预算而言，但我得到的却是一种状态 it in terms of budget but what i got out of it is a status in
一本杂志和一本精美的照片，因为 a magazine and a beautiful shoot that was put together because it was
精心计划，因此即使人们 carefully planned so it's important even though people are
付钱给您花生对您有什么好处，以及如何 paying you peanuts for something what is the benefit to you and how can
在您的投资组合中起作用 that work in your portfolio