what you gonna do, but seven or eight years that is going to provide some consistency in your company. 但是这7-8年之间，有某种理念一直是贯穿于你的企业之中
but I want to kick right off by talking about the title of this class, 但这之前，我想说说这节课的题目
which is it's about creating a foundation for growth and endurance.为企业的成长和持续力建立基础
Why on earth do you want to create a foundation as a startup. 作为创业公司，究竟为什么要创建根基呢
The last thing you think about 最后一件你想到
you think about the only things that can make you 且唯一能让你成功的事物
nimble and agile and get you going, 它可以让你变得机敏而灵活，鼓舞人心
that would stop you from being constrained in anyway 无论何时都不会感受约束
so I'm careful about the choice of words所以，我小心地措辞
but foundation is still a word 但foundation 依旧是一个词
despite many questions about 尽管我对这个词在文化上的含义有很多疑问
and here is 这也是为什么
We use this framework in the past 过去我们运用这个框架
and we've talked about how you have a great idea 我们讨论了一个好主意是如何产生的
as you can to class earlier in the semester就像你们在本学期早些时候提到的那样
I realized the importance of creating a value proposition 我意识到创造价值定位作为起点的重要性
something that really is clear and compelling 这是一些对你的潜在听众来说
to your potential audience 非常清晰和有吸引力的东西
that gets them excited about 因为你将表达的内容和你可以为他们解决问题
you could bring to the more problems you can solve 听众会此而兴奋
that's a great starting point作为一个很棒的开端
we also talked about in the roadmap class 之前我们也在Roadbat的课上讲过
how you want to get to a visional machine 如何获得一个visional machine（可视化的机制）
You re gonna to spend some time on that in this class 你们可以在这节课花些时间讨论
but there's a massive massive long gap between there但两者相差相差甚远
and we get very specific about it 对此，我们可以具体到
on average it's about seven point eight years 平均大约是7.8年
sounds very precise, 这听起来很精确
it is,
It turns out, that's the average statistic for what it takes to build a company to get to exit today 事实证明，这是成立一家公司所需要的平均数值
and so you gotta think about between your idea and what you're envisioning your company's going to become what you gonna do因此，你必须在你的想法和你对公司未来发展的设想之间进行思考
what you gonna do, but seven or eight years that is going to provide some consistency in your company. 但是这7-8年之间，有某种理念一直是贯穿于你的企业之中
You gets lots of things are gonna change for sure, 当然，你会调整很多方面
probably your idea is going to envolve, 也许会涉及到你观念的改变
Such as the marketplace and your ability to execute towards it, 例如对市场和执行力的看法
that perhaps something that gives you a consistency to hang onto it,这让你可以坚持下去
and that's what we talk about tonight, 这就是我们今晚要讨论的内容
we gonna talk about how do you create a cultural consistency. that gives you a basis to build your company. 我们将讨论如何营造企业文化的稳定性。这为你建立自己的公司提供了基础
so let me jump right in and say what we're not covering tonight 所以，让我们来看看今晚我们不会讨论的内容
because I've got three great guests to talk.因为这将由我的这三位特别来宾来解说
We are not actually covering the vision mission and culture workshop事实上，我们并不是在谈论愿景、使命和文化研讨会
that is on my site 在我的网站上
and so you can just go to startup secrets dot com. and so you can just go to startup secrets dot com. 你们可以去startup secrets.com
And I think I kept it up here so you can just take a quick look at it 我截图展示在这里，你们可以快速看一下
a those of you haven't been there before just gotta startup secrets, you'll find every workshop is listed by just clicking here 那些没有看过的同学，点击这里，就可以进入startup secrets网站，看到一一罗列出的各个研讨会
and then we can walk you through,and then we can walk you through, 接下来引导大家看看
for example 例如，我们现在位于公司信息的页面
where we are now company formation
and are a couple of workshops couple of case studies 有一些研讨会和案例研究
a stuff from no more. Other php 's professors, we haven't read his stuff, it's fantastic, 有其他教授的著作，我们还没读过，写得很棒
let's examples from previous workshops we had for example, actually come through here we had sausage pie, last year 让我们举一些之前的例子，比如，去年我们研讨过的一些资源、文件
so some examples of what is important about building this a kind of framework out, 关于构建这个框架重要性的相关例证
and some of the things that will help you to start up a figure out how to go about doing your own vision mission 和可以帮助你开始明晰如何建立自己的愿景、使命及文化建设
and culture build up.
but let's go back to basics for tonight and asked the obvious question但让我们回到今晚的主题，提问了一个显而易见的疑问
why is this important
i've given you a sense of it 我已经给了你们一种感觉
but i just want to get the audience engaged here for a second但我想让在坐各位参与其中
so can you tell me what would 所以，有谁能告诉我
What would be an example of something that is important based on vision mission culture,
any of those things,
so why would you have a vision, why might you have a mission,
what's important to culture对文化来说，什么是重要的
I won't ask my special guests yet because they are going to weigh in.
Anybody
Go ahead.
The direction in the companies
Great. The directio n that's an extremely important one.
That's a classic statement, if you don't know where you're going, then any road can get you there, so directions extremely important
what else
The people in the company
people ,that's unbelievably important
John, thank you .say more about why that's related here.
probably because you want the people who work for your company want the vision of the company, the mission and the culture , as to be the why across broad.... 也许是因为 你希望 让企业员工都了解公司的愿景、使命和文化，这就是为什么要从广泛的角度