thank you very much for those very kind words
governor good morning thank you I'm
we are welcome for your hospitality I'm
I appreciate this very kind invitation
to be part of this very special gathering I'm
welcome and again my friend governor Hickenlooper for his leadership
in bringing together this this great event
and as a personally
myself as a lifelong beverage professional I feel
a special kinship with your governor
I'm given his own very successful career in
somewhat different beverages so but
great condition and I want to thank of course I J
Ameno the chief innovation officer
Dean I'll a great business a school for
again on them imitation and also to bring
this great group great event two day event together
I'm I wanna
commit each and every one of you for being here each
everyone love you for being here own because
bringing something unique to this conference
and I think on I'm also delighted personally
with colleagues like David Butler
I'll heads up our innovation focus globally
I'll and other great colleagues that
archive the the scene here
for coca-cola in Colorado and thus far
United States to be here back in the Mile High
City and this extraordinary Centennial
state I'm what are the things that I enjoy most about what I do
is a meeting people is a
experiencing different cultures and seeing
also the remarkable beauty 0
national video via world around the planet
and of course being here I'm
in this beautiful state I can't tell you how
Ilich and housing it
the city of them -ism the holes they majestic mountains rivers
I'll and all these things give your state real advantage
when it comes to growth when it comes to innovation
and growth I think that's what really
whose and brings everyone together I'm
the search for that cold
sustainable I'll
the truth is that we can't 6 we can really not talk about innovation without
the to adjust so
much I'll symbiotic and as strongly connected
as those to ideas are and they should be
growth when you think about it just
for a moment growth makes the world go round everyone needs to grow
individuals all of us we all need to grow
communities need to grow cities need to grow stage need to grow light
Colorado nations need to grow
weenie growth at all levels
I'll economic growth social growth
intellectual growth political growth that
so much on the agenda right now spiritual growth and on
keep on the go because cool is
ultimately ultimately the way
I believe we will overcome the challenges
that we are all facing in the world today we cannot
and I I'm a big proponent as we cannot
cut or 'em
tax our way to better days
that is vicious spiral down you cannot save yourself to prosperity
one day is gone and
so we've with we have to continue to crack that calculus for growth
innovation of course is one of the critical requirements
for that sustainability
growth so as countries as individuals as
NGOs as all stakeholders in the world
I'll struggle to solve that calculus
that important catalyst for growth they bust all
innovate in different ways create those new opportunities
and the question for today and also for the less
decade ahead of us is what can we do to strengthen
a culture organization and growth
governor Hickenlooper mention entrepreneurs
he because entrepreneurs are like gearbox
think about them exactly is gearbox
they will convert ideas into motion
and into growth and them my own answer to this question is really shaped by
more than
three decades with coca-cola I started
back in nineteen 78 in business I have seen
worked on four continents um
announced seen how some organizations after successful
launches tend to lose momentum it's happened to coca-cola
in the past the 1990s I'll
while others accelerate indefinite like
in a way like a perpetual motion she
and I know all you in cite examples of both
I believe that
the secret formula for achieving
that level I'll perpetual
a self perpetuating success is found
in that culture open image
and I know that many have you in this movie experience that kinda
growth um success
and today we're striving
in a way to strengthen a cultural innovation also at coca-cola
building on our heritage
126 your heritage that defines
and that redefines what it means to be a 21st century coca-cola SOC
starts with that
and it's not easy when you are a one of the largest private employers in the
world
in terms of scale and Sun 770,000
associates in our system around the world
and higher well
innovation as being at the heart our journey
right from that they that Doctor John Pemberton
in atlanta first is poured his first coca-cola
back in May 1886
and just like the example that
governor hickenlooper mention he tried and fail so many times
until he for that right Coco
many times through a couple years
trying fainting trying trying in vain
he would go to seven
meet the spice ships that came into the harbor
by the spices go back to his pharmacy
glad try again until May 8th
1886 and when it created
wasn't just a delicious meal drink it began
a new category apartment in
at and I think we can site
hostal first so coca-cola
after that sampling coupons for the first time ever
were launched by coca-cola I'll the signature
contour bottle for the first time
will beverages I'm bottle that
only model that you could touch in in the
in the night when there's no lights anyway know what what's in your head
and I'm introduced up the first six pack
and rolled out their own lightweight plastic bottles
16 as like as heavy as
glass walls I'll and of course
the first sparkling beverage ever enjoyed in space
and so on and so so in recent years we
we have sought to bring renewed focus renewed energy
into innovation across every aspect our business not just product formulations
not just packaging but every aspect members well good reason
because the world is just moving such a faster pace
competition is global local
an intense marketplace
consumers are much more demand technology
is developing at an incredible pace as
aged a gym mention which means that we can just so
one beverage in one package as we did from 1915
until 1955 nice
and in fact we now offer more than 3,500
different products sparkling
still jus
like the sparkle with calories
with me in calories no calories just higher
choice and no
we introduced just last year
500 new different beverages around the world
and for coca-cola I'll follow visit local innovation is a journey
its we don't have all the answers and I think
the minute you think you have all the answers you fail or email
we may not even have all the questions and
but we are committed deeply committed innovation
new ways thinking you when is a doing things
you pathways to old-growth and new pathways to value for each
deeply committed that value of course
is not just to be created
for Coco that value the way we think is that bad he needs to be created for
fans for um
are consumers are fans that invite
us into their lives more than 1.8 billion times
every single day well shareowners or store customers for our employees
governments communities ngos entire
rate 0 sales that value
is not good news for that spectrum
then you cannot have sustainable growth also
got to be a wide spectrum
and I think that brings me to
the question i've well does managing
innovation portfolio me
in the eyes of cocoa I think we define innovation pretty much
as they kinda banal
creation that produces ban
we follow innovation at coca-cola from
all across the world everywhere and we pursue innovation at three different
levels
the first is tweaking enhancing improving
existing core offerings coca-cola 0
is a great example of this type innovation
second capture we capture adjacent opportunities
vitaminwater by them 10 now
simply our range in terms of ready fresh
orange juice um lake with snacks in Europe's a
under the innocent Brian are all examples
and then the third is venturing into new
and transformational Terry
those three levels tweaking enhancing adjacent
venturing into new and transformational
there now new coca-cola least I'll dispenser
is a great example on that third it's a fountain
that actually produces I'll offers more than a hundred different beverage
choices
to versus the 8 that we used to
offer on our legacy systems how
by utilizing micro dosing technology
from the medical industry moving our beverage
flavors large bags into
has it from 20
leader five gal back in boxes
into this this is
the same power as a
20 leader bags and boxes shipped
so imagine how green also the system's
how energy efficient but also on has two all-star
with because you for liking
and ernie we've now got a
will have 20,000 dispensers freestyle the spencers
serving consumers all across the United States
%uh early indications are the consumers look love the choice
love to create their own drinks and they
love to up experiment
was the states that is essentially
iPad and you can just play with select your
rings and dispense I'm
so by the way if you're thirsty
there's one just on on 303 16
Street noodles & Company and how do I know that because I actually this
morning
I'm I looked it up on google I'll a freestyle Facebook page
coca-cola freestyle face tell you
were you know if you that GPS on your phone tell you
which is the closest and coast to coast
you can use that also are our plant bio
which I will reference a little later is another great example
transformation evolution it's the first time
ever that beverage container has been partially me
frontline's welcome back to that
as I see it I'm they are right now fine
keys the building culture ok
innovation and growth and those are
investment continues investment need for continues in this
arm global mind Italian then
governor take a look mention that a strategic
third strategic partnerships and relationships
you can't do it alone
I'll the fourth is open
source networks really important
and then this is a relentless
focus once the
these a the in our opinion if I keys
to ensuring that you have that culture
innovation you can create that entrepreneurial
your boss your arm
so let me walk you through each those first I'm
continues investment and not just by continues investment we do not mean just
wanted to invest the but investments I'll
time investment strategy and investments
in execution so leading companies the leading organizations invest
in tough times as we have tried to do in the last
for use what I've always said is we never
wasted this crisis and we've increased our investments in our brands
you know infrastructure enough people and in our partners
all across the world where many others were coming back
trying to say their way to prosperity cutting back on advertising cutting back
on
distribution cutting back on marketing I'll
and I want to just reference a something out of history again at this point
and refer back to Robert Woodruff who was the paper after the coca-cola
company for
fifty years use leading this this company from the nineteen
twenties all the way still 'em
mid-eighties and them
in that in the death of difficult
and I'll share with you should be this annual report
for the nineteen thirties actual annual report go
and them our review by the way
the no to shareholders will that be I'll
different world but
let me just do you exit from the second paragraph
3 he said and as the state in 1931
signed by Robert were present Google a company that
he said down there was also a reduction in general operating expense
that year you doing with exceptional advise
this item was a issue appreciatively
efficiently increased that's what you up
and I'll I think it's a great lesson just can't
got to invest today coca-cola's investing
all around the world in China
India Russia right here in the United States
we're investing we're investing and as I said we're
growing and were higher I'll
the next five years we've already announced 30
billion dollars best as a sis
investment you brands investment in technology
investment infrastructure for production investment
in cold drink equipment investment in
everything that makes our business grow
second innovation requires talent no question
in fact right now companies communities States
nations are all engaged in a global or
for talent good news for you here in Colorado's
colorado has a real a significant advantage
in attracting both individuals and
companies given the culture even
what you're doing and extraordinary quality of life
here the state great advantage you
you know a and your polishing the stone
which is the great thing to a great thing to do
so makes it I'll people like living here
they right visiting like same
and it's a as I said its easier for organizations here too
tracker and grow and retain tell
at coca-cola we strive to seek out the best I'll
from all around the world including right here in Colorado
that we're delighted to be part of Colorado State's beverage business
is that you which we r I'll very honored to be an organization
launched last fall to both educate as well as of course you know to inspire
professionals and leaders in our industry
early days journey we're excited
I'll so as a global business
we also strive to be geographically agnostic
in locating p important
as global and fast-moving goal and
which means it you know we have latin americans working in Asia we have
European working in South America ever does working in your
and so on so in a our headquarters in atlanta 56 national
headquarters in number three
partners a it
speed image you need part
& Partners actually speed innovation fact
after the fact I can prove to you that coca-cola we've seen examples
because given the seriousness and complexity of the challenges that we
face
everyday increasing challenges that we face every day
we have to strengthen and bill strong partnerships
across what I term as the Golden try
and so you may have heard me say that before I'll
I'm a big believer Golden Triangle
closer collaboration between government business and civil society
at the dinner last night those hosted by my good friend
met Essex the CEO Western Union
I'll 10 think either
I'm you mentioned that that
it is me the
translate today in business
in politics in large institutions lozer
I think the reason for that and we're all
guilty by association you know yes a few banks got it wrong
everybody who's big was in business
is guilty by association in sizable perception
we have two therefore one of the most important ways for us
to restore that trust is to
have closer collaboration between biz government
civil society gold rush
and indeed I think that concept this concept the Golden Triangle is
foundational
to the Colorado innovation we have with us
are people from business government and NGOs
universities education even
to work all we have to do is ensure that we can have
a perpetual collaboration between
that in that gold so i kno Inc
preaching to the choir here but i just want to may stressful make that point
stress and I can't tell you that them
we have seen so much fruit coming being born
these golden triangle collaborations I'll
and the ones that work are the next level
partnerships wants to focus on real tangible results not just talk
and organize will a by a slash I know you're a big believer in that
own I'm with those kinda partnerships that focus on results
special things up always we've seen
today for example we are working with the Global Fund
in many parts of
to your advocate by 2015
mild child transmission these
made a commitment together with
President Obama together with presence kick with antibody
0 Tanzania and Kenya together with the Global Fund
together with Bono coca-cola made that commitment
about six months working with the gates tonnage
providing livelihood for fruit farmers
in many countries in Africa but not 12
tens and thousands food farms
we're working with the let Yale health Leadership Institute
increase access to vital medicines and Tanzania eccentric singer
so using our supply chain expertise
you sleep joining arm the medical
store department hasn't yet to develop a new distribution strategy
redesigned although idk or processes to and train more than
50 a medical staffers
in the last three months just one is
and I think to me that illustrates the vast
untapped potential in that role in trying
with replicating what we're doing in Tanzania and many other countries like
Ghana
a Sierra Leone's 04 right now
another act that important books critical focus for us is
and our partners promoting active healthy let
um right now we have 250
such programs working all around the world
and we plan to have one and
every single country where we operate by
2040 a meaningful active
healthy lifestyle program promoting awareness
morning energy balance and getting people
understand that they have to move more
liking getting them to like to move more
and understand that they have to you
with them the fam and every single country
today where operating in 26 countries
NAR vocabulary operating means not just
putting products that contain your new jersey her shipping
operating means running a plan running a distribution system
servicing every single day customers
and I'll insuring
you basically passion to serve
your consumers that's what operating joins his country's soon to be joined
Sep
um here in Colorado where honored and pleased to be
talking to the governor's office and his healthy
ways that we can or including
both public health and well-being here in Colorado
and taking those best practices that are in Colorado
to the rest of the country no official news today
stage in all
but part is supporting active healthy living
is also providing more choice
choices in beverage tax choices and sweeteners
killari Montgomery me tell me and choices a portion size
so we work with our friends in
ball for example that company that again was referenced it
some work in the space feel here in I think groovy
and to develop all many
this can which basically is up went into
the market here and yes that is at the end 2000
and I'm it's available and now many countries around the world
seven and a half ounces and thank you
portion control choice
and versions that's a man can
with Diet Coke & Co because you
if you don't that day wish to have
90 calories on 7/2 house can
so we're also working
again and I'll
real love partnerships to become Waterloo
what does that mean by 2020 coca-cola has made a commitment
to become what a neutral around the world that means
for every teacher that we take from the planet
to produce our beverages and every leader that we take on the planet is
contained in our beverages
and that's roughly about 300 eighty billion need is right now but
was we're growing we're committed to growth so that'll much higher by 2020
we will get back near fully
and it won't be our or it will be audited by a
third-party and it's already being did so because the 10-year
commit started into that 2000
largest user water in the world give back every single
wanted without how technology
reducing the amount of water plants you know one thousand
and four plants around the world soon to be one thousand
and six because we're opening up business and I
joins the country so which is Myanmar
well be flying from here I'll and then
the second method first is reduced second
is recycle the water before we give back
the municipalities the war we don't need which is
big quantity those two is not enough
the third is pledge create water harvesting projects
with water runs into the sea runs
out into rivers so and I'm
we have since 2000 and five actually
want almost 300 up these water projects
in ninety-four and sometimes we have fun with
like in the World Cup in Africa in 2010
the people World Cup we didn't deal with Sepp Blatter
have even that for every goal scored
during the three weeks we would set up
water harvesting project
across a period of time in Africa
many of those have been set up are giving great results
across it was going to between the fun
go so and nice weights to leave a legacy
because after three weeks everybody's gone people
that are there in villages and towns that don't have water
would ask a question what like it the people walk
weather is Africa or you know father now they can say
in many places yes we getting something
so with each of these projects some good things are
delightful change is happening too many free
and and here I want to residents particularly the
counsels women and girls used to spend much of their time
in those towns and villages carrying one
you bring the water emancipate the women
bring microcredit give them and meaningful
way earn their living and S
these these me to talk about the five by twenty
commitment coca-cola globally which with me
which is empowering five million
women outside the coca-cola company Google system
by 2020 largest single
woman empowerment programme launched by any
commercial enterprise today again audited
third-party today we have roughly
we will reach more than 300,000 these
woman entrepreneurs by then issue
we've got a long way to go the journey
but we know we committed
and we have many forms with because partner that is UN Women
headed by Michelle by chalet the former President Jimmy
a large organization part of the United Nations
and them me go to the fourth
she opens
transparency fuels fish and
wherever I go arm I love to visit stores
I do that all the time
places that last time I was here visited me
appoints a sale up together all the places that sell
are beverage why do I do that
30 plus use because every time I call
to store doesn't matter how big small
doesn't matter what parallel what geography what continent
eilers every time
when I me to consumer he or she tells me something
that I didn't know or the store
says something to me that I hadn't
fun with that if it happens
so what I why I say that is because
you never know where the next innovation is gonna come
it doesn't ever happen anymore inside the four walls in the cup
and in arm on era of technology
communication or new ideas
I'll they can all circle the globe in a min in a sec
so every day its mentoring less and less
where actually the idea comes 10 you
creating you that sticky
and so innovation really flows from anywhere to anywhere
that's the concept for product innovation
across for at coca-cola we have 6
centers around the world they
develop try to develop new ideas
for a chain
Japan Africa Latin America
the centers or the center's advance
both local and regional innovation
including great products that have been
generator the centrist like Mitt me pope be
that is a big success in Asia arm
now 10 or 15 billion dollar brands region 8-a
local this shit we've also set up a
multi-ethnic multi-cultural G
multi geographic Innovation Council which meets
on a quarterly basis headed by they'd both
you're sitting in the room the team
is separate from day to day operations funding
to the extent possible comes from outside above the normal budgets I
so important and the council focuses on
that injury to develop Ave you
promising ideas not the ruthless
filtering up many because that's when you will end up
in a call this a long the metrics also
increasingly we're not where we need to be so I don't profess that
but bill metrics increasingly on recognized
non-financial G so important
the fifth and final %uh is sustainability
spurring innovation that comes
just as innovations just personal as anybody
but you gotta start somewhere and you could put sustainability
right in the core of your business as opposed to
you know I'm on nice
paragraph on an annual report
and next I think go for the future
you know we are convinced that coca-cola that some of the most important business
breakthroughs
will come at intersection
love innovation and sustainable
home and we're
trying relentlessly everyday to embed sustainability
across our entire Banerjee all the way
to the farms concept is
from growth today for jews
and in packaging you know mention the plant bottle
up for the first time using um
waste waste of sugarcane
I he shoulda came last and replace that
with fossil fuels in the spa
for the first time ever 30 percent now
is replaced fossil fuels replaced by
waste so conversion to waste a resource the concept
and I'll doesn't just tendon injury interesting story
because in 2005 when I was running
Asia I went to nagoya World Fair
in Japan
I went on the bullet train from Tokyo
up to nagoya about it soon as I write
and the idea was that I was gonna spend
0 two hours at welfare
and so I wasn't going to be able to really see anything
that was the schedule and on I was gonna see how coca-cola was activated
in the wealthier then I some as I was
going around looking at all his points great points to sail activation or
brands
different brands in Japan thousands
tens and hundreds and thousands people I saw between interpreted
and out outside the door pavilion said our business
this personal look at it in say we make more cars
make the best car seats that are precise in the Sony
went in there and blew my mind 2005
so I cancelled the return trip to Tokyo or stay the night ago
spent the next hole they to it so much about sustainability about the future
thinking that went into um the
sustainability and inge conversion waste resource
and thats the next day when I was going back on the bullet train
I started dreamy about a bottle of coca-cola
where because you were could drink the delicious products
and eat the package it
that's the tree so this is a journey
and we are working on a 100 percent
sugar cane molasses based p0
and to date was sold a ten and a half billion
bottles of these and in our world
when you selling 1.8 billion beverages a day
ten and a half billion is not a big number so we
so far say 60,000 barrels
but it is gonna grow exponentially in the next
to three years I'm
it was just we were just limited by a
the wrong answer now with we're basically invested
investing rapidly to to upscale the wrong witchu
for should you can molest which comes out as sh sugar factories
around the world ok
so
I think the important thing and it is though is that
while it may sound nice to you is concept
should plant borrow it's actually makes
is a tremendous environmental benefit but it's also great benefit to our
business
because as when we first started the cost though this bottle was higher
than a 100 percent legacy I'll
a fossil fuel-based borrow today it's gone
already lower so that's
what you can in bed sustainability and your business
when you can insure that your you working towards delivering a better
planet
to your grandchildren and children but at the same time
you're helping to create value for all the single
that's the cause that picture successes is that
um
in distribution mention the them
we have partnered in Africa where you
in massive pain those women in those villages
a you then create have the opportunity to create
a women entrepreneurs in
in Africa we have I across
11 nations partner with thousands
0 woman in that way created allowing them to create a distribution business
where coca-cola trucks cannot reach the very remote areas
very remote villages brought microcredit
from the IFC mentoring trainee
breaking down the barriers for successful woman empowerment
and now on average these thousands so
women entrepreneurs in Africa are each employing foreign happy
and they're growing and they're successful and they're building
sustainable communities
successful londoners bill successful communities
why is it important to coca-cola where the largest
employer in Africa we employ more than a hundred thousand people
and when you have successful
communities sustainable communities
you have a sustainable business otherwise you know
that's why it's important to us all
so well there's grade 0
power in um incremental innovation
I believe that the best organizations must create
unexpected or disrupted innovations
we believe that this is one of those
just the same way as them you know Henry Ford said
if i text the public what they want their dough. said fast horse
so that were not as fast as a horse with not been would not have been a
disruptive
I'll innovation in our time no one
knew they needed an iPod know when you then you life and you just show
home into someone tripped up
and so on I think
for us the coca-cola while the most exciting disruptive innovations
certainly is self-contained
community water we've been working on this
for the last 34 years with that
great American inventor call Dean Cain
who has invented many things like the home dialysis machine
his technology hell me this
20 kill it leader five gal
back in Boston this and is invented the Segway
Sonso on
right now dirty water contaminated water
skills as many as 4 million people P per year
around the world more than all forms of violence
and I'm and that number is that probably
concern and so
we owe you'll hear more about this on it can
it can create thousand leaders
Oakley drinking water from anymore
arsenate lead so which
added is it needs have the power go ahead
1000 news and it's gonna be deployed
across contents should
I'm I was shocked anymore that's all I can say
because I don't want to pre-empt an announcement that we will
make it that contain global image about this
I'll another potentially transformative innovation
launched last month came together as a partnership to get
between coca-cola and will hire
singer will I called echo psych
this brand initiative is designed to help make recycling
attractive is to racial and cool
for people take a look at this video
take a look at this venue alright
all good things must and
but Inc be in mostar a new start helping to make nice things
things we cover recast the size we shape to repeal
revealed to be something like this is this thing is just one of many things
things is happy both with over gramm twisted intern
turn is something even like this this
or was this army is something like that that started the year with the circle
more psych
cycle get the whole %uh these these and other things you've gotten make
you can make these shit can meet I where
that's what we gone be if we don't you think yeah left
sake this fake the woodstock
seat beside decal cycle things I mean hopeful that things that don't in
they've India
you thank you
himself we all noticed
echo is a reverse lookup I'm
but just on YM I'm
is also just Donna
new song called reach for the stars and is to promote
science maths physics
amongst young and is the first
it was being from marched to the earth
yesterday for the first time a song
that came from mars and I was
and it's it's it's gonna be in the charts you probably it's a great song
and it's called out reach for the stars I'll
want things that I will share with people
also is the notion of constructively
being constructed in the distant anybody
and the company will say or you know
what that he say when he visited
a last time and bill up
every way every day I remind people so important because the first
none of us can be complacent
we have to keep moving for and I think
down if there is one simple this
I would like to leave in the coca-cola company and
and system without great partners around the world
is this notion of constructive
said because when I'm asked what keeps you up
at night I say one word
as arrogance because almost brought us to our knees in the nineteen eighties
is any time
anybody thinks that they have all the answers
they got it all figured out that's when they get wiped out
that's when
they did not jump of the plant when it was
on fire the rake into cold water
into very very uncomfortable cold one that's the time when the stain on the
rate
and the claims will have wiped them so many things up
Kodak Nokia you can
name many more than 90 and
I think when I look at everyone here when I look
cheerleader at look at J
what all that you're trying to do I'll
your that's not going to happen here I know I could sense it
because as the next great way
I'll %uh innovation arrives at the intersection
supply chains sustainability Colorado
is so well prepared well positioned
to make the most I'm I've got
every confidence that you will make the most here
in fact is this as this great country
continues to Indurain struggling
recovery I believe that Colorado
the state conserve as a vibrant
great model above innovation and the gearbox
for the entire country as it can for
areas of health that winning world and I think certainly you're in the right
place right now
I'm to bill and grow innovation your incall
want to make this personal between
although you and coca-cola any of you have
any ideas about what we can do together more
then what is been mentioned or anything that comes to mind
please contacts and I am
contact us at point at coca-cola xoxo send an email that a No
so today followers in business government and civil society
the choice is between innovation
or being eroded you either
innovate or you become erode Anniston Star
and the stakes are just that high and I think you have made your intentions very
clear and i salute
governor you lucrative recall over
you I J although you so on behalf of all of us at coca-cola all around the world
770,000
us good luck our best wishes
and we look forward to even a closer
collaboration meeting that Golden Triangle really work
here and across our whole nation thank you
thank you
so you talked about transformative
innovation you spoke to you what happened in the nineties
as you bros that brought on coca-cola
do almost zzzz when you look at your ten years since
love in the 2000's what transformative
innovation do you think you the most part of
Mb that you thought will become company
where it is I'll
I mention a lot of those whether it's this beautiful while
I love it is a shake can I'll or
I'm freestyle stressful have
innovation the plan bottle I'll I think
it is very wrong to say as one because that
then makes you feel good and we don't feel
it's a journey its its one where
we need to constantly do better
at this whole notion innovating and innovation for us
is not just what you see innovation for us is how our mind works
the almost fifteen million
members on the coca-cola Facebook page
is an incredible image itself
and it would not happen if we had said
we are going to manage this page
it would have been maybe eight million 10 million at best
what made it the largest single Facebook page on earth
today for any brand
any I'll business
there are bigger Facebook and members I think on I think Michael Jackson
and Obama President Obama and so forth but
it's the single biggest business Facebook page $48 million
counting grow very fast because
to you'll kids
California created coca-cola Facebook
K when it was about seven million and they said
one you take 80 force for a fresh was fantastic give it to us
than was in science thank goodness
that time overhead integrated work
she said well
you know consumers don't necessarily want you to talk to them
the whole bethe was about it Bryant
cm ross also how we look at Brands very simple
Brent is a price simple
a good brand is a promise kept
so as we were thinking about this
we said creamy good brand
21st keep on growing brands in the 21st and create inspiration for rent in the
21st century
it's gonna be hear what people are saying
top old model was create
I'll great a moments
I'll inspiration put the product on the shelves
work
so today those two kids are still managing that pic
every single day there are many things that happen on that page that we would
not like to see
but that's the world and so that's it
in a bit best gives you an idea how we think about
way not just create way
we think beatrice being open in today's world
that's really questions
microphones
the back from show can
has least ask a question on it I'm
salute you for talking about sustainability discussion
I'd like to start briefly about how Grove based economics instinctively
work together well are
today consumers
around the world don't a only reward companies for
great products whether
their consumable products James taste whether they're
any other products like iPhone or anything else they don't just
that's a prerequisite so if you're a beverage business
your products have to taste that stuff for starters
but then comes in something else that is called
character of the company this business
the people make
and I think that's where a businesses the 21st century
has no chance success
creating sustainable value creation
if you do not shore
you me though the criteria that
you are expected have by a pitch so
sustainability is all part of that 1
you know we walk this planet to be a better plan
as weak start to the next generation
for the first time in the world last year 2011
there were more fish that were consumed
were bred farms that caught national
we don't want to transfer planet in
twenty years where there will be no more wild fish
that's not a picture success so
all have it was for collective responsibility
and consumers now expected more than ever before
so that's what we hear that's what we hear all
in the week engaging talk to our all
that's why sustainability and growth are so important
if you can your business wave grow your business but not your car
that's why we have more
I'll refrigerators
in the marketplace we place that any other businesses
ten-and-a-half me by twenty forty
end of 2014 begin in 2015 every single one of those pieces
refrigerator equipment will be a gypsy
and will have energy management systems and where the
shut off it didn't have that
that will allow us to grow our business not grow up
that's what its thats good for the planet
that helps climate change and
we play a role we can't do it all
just like we cannot solve the obesity usual
we can only solve it with that cold front government can solve it along
neither kennedy also I think biz
we can do it again there is a reason why people
I on average in the united states now
what take 3000 steps per day
versus six and a half thousand fifteen years
we have to address whole notion
perception and just the fact that
forty-percent what the sole the straight but now's calorie-free
this Lana is
its %uh it's an important show me one other single
food product food Pratt they can say
forty-percent what they sell today now in the United States of America show me
any other package
and becomes your doesn't exist but still
got come together business government and civil society
address the issue effectively create awareness
understand the knowledge
and the will to do it again
thank you the speech in the by
so you talked about had is Rico
what you the university's doing to create innovative workforce
happy with his the I we should
network should be question great question I don't think we're happy
as the university's happy I'll we should never be
I think weenie it's not just
you know you should do this curriculum that
I think we need to do this the fall
have much closer collaboration you we as a business we can collaborate with
you know I'm 5,000 universe have to pay
and each business will pick and they'll be different ones but there has to be
closer collaboration right from the beginning
and that this has got to be much more business
it involved in in in the schools
and I think then we have to all do something to promote more science and
in our schools and I think that thing about
well I am because also people all
you fall so got use every means
and I'll while things that I
I'm increasingly trying to do I'm not 100 percent successful
you know not easy to move sometimes things that picture
but I'll is to have use using and paying for consults
how businesses do all the time let's go to universities
and us you know I'm
higher education students to come and
become consultants to businesses they learn
business it's a win-win forever
and I'm I'm on this in
mmm I'm you know it was a concept
and I'm going to follow it religiously coming
Cup views you one last question
fortunately for time so personal thank you again for being here
thinkable once information what you've accomplished
when you represent an iconic brand like to call its urgent global impact
and with her difficult situation that the rules in
you look at the US government just curious
how you or how all
us get government
you look companies as well run
talkable miss that you do gooder and how can they start say
it's time for us the citizens
time for us to start operate in a manner
that is efficient as a company this iconic
is coca-cola and I I say this using you just as an example
my question is how do we get government to stop
putting down the company's answer to embrace them
and learn from them so that we can have a
much %uh more productive society is a on your theme
Grove I don't think it takes place in government continues
just choking is around the neck i think is a very valid point that's one of the
challenges and that's part of the
go love triangle and I think it is wrong for us
only to focus on national
are too often we just talk about national go
federal government Germany national government United States
we have to understand that there is a limit to what
national governments can do often
unfortunately the reality is more talk
that Ash so where this activity
subnet we can do so much more by
over governor a hickenlooper one else
I'm just pass on that but on responsibility
for the last two years I've been that chairman of the us-china Business
Council
and you know we have through the auspices of the us-china Business
Council brought
governors and mayors of china into the united states to meet with the governors
of the United States
we've taken the you know done the same thing %uh
and alt attack or invest cross invest
and yes we may think that there is a
imbalance I'll 100th billion to $300 billion dollars in our
foreign trade with China but in terms of our investment
imbalances $115 billion from the US to China versus
three and a half billion from China the United States
what is that through half billion from China the United States was actually
30 bid how many more jobs that have created in the united states that we
don't have today that we need to create
because I always say what you know we operate 2004 factories around
services countries that factory doesn't know
really love to me they are paper but once
once I suck investment seventy million dollars
open that new factory Manila whose
factory my love my suitcase by no
belong to their country so factories that the Chinese were
bill here will create jobs fact we belong to us
no one else firm in their suitcases take
so I have an idea that I mentioned to up
my great friend john Hickenlooper that
you know and we're working on this idea it's not done yet but
bring to mayors of the largest 25 cities
in the world in the room put them on mayors
how much of the world economy is %uh probably fifty percent you know
March 25 cities in the world Mexico City Tokyo
no put in a row
put brutal into the room another 30-40 international business the
leaders and don't allow come out until
there's a manifesto for growth
stuff contact so important
we shouldn't expect over expect from Neff
we're not doing enough to leverage the
sup those we didn't get a question from Lee
one question the
thank you my name's Katie Hafner and
I work for and innovative start at
battery company at CSU it's just enough technology
it's headed up by a female scientists as well any
freedom and I have real
key question on the hill system these others
are you support enough for my education process
when you're means hitting the women in Africa and around the world
yes we them I'll account
we teach them the basic so
fast moving consumer goods in the retail environment
yes we have I in fact I was in India recently in rural India
and spent half a day on one of these while buses that
many buses that we have in India going around from village to village
where they were see the women receive and official education in the bus
I'll and weakening give you much more information about that
that program and same goes for Africa
different methods up this tactics are different
region to region up so in Africa that what they are not traveling
up courses but they the woman all
come to a certain place not far away from the village
to take courses basic practical course
but the most important pieces that is that everybody
in the coca-cola world
has a blissful have a responsibility to make it for
one of those woman under if you don't mentor effect
in thank you very much