Welcome to lesson number one.
Here to discuss the two big strategies to grow blue.
So basically we have social media traffic on one hand and SVOD traffic on the other hand.
Let's start with social media traffic challenges.
First we need to create a shared woodsy content sticky content that's there is an emotional response.
Second we're going to need to pitch influencers without influencers with big followers.
Our content won't go viral.
We must make influencers share their content.
And lastly we have to publish more often.
If we start publishing our social traffic will fade.
So we'd have to regularly provide to share with content so we can get support from influencers and hopefully
they will share it.
Now on the other hand as your traffic challenges are first we need to create relevant content and great
content as well.
And second is trying to get back links to our content.
We're trying to get other websites linked to us.
Now your strategy obviously has its pros and cons but me personally.
Of course I would say I prefer SEO because that's what I've been doing.
But here is another point.
Let's say you've just have published an article on your blog.
And like everyone know what we'll do here is try to share it with your existing audience whether it's
on social media Twitter Facebook Pinterest etc. you will share it on different communities such as Reddit
Facebook groups forums you share it with your email list subscribers and the list goes on and on.
Now what would happen here in your analytics is a sudden spike a sudden increase in your traffic and
this is most likely not a new audience which means your social platforms your email list subscribers
all of them have been on your website before.
So you're not generating new customers.
On the other hand as your traffic takes time to build up but will be reaching your audience every day.
And this will lead to reaching customers.
So does that mean should you only focus on MCO.
Of course not.
Ideally you do them both social and SEO.
In fact there is no way your content gets a lot of visits from Google without any social shares on platforms
like Facebook and Twitter.
And the opposite is true.
There is no way your content goes viral on social media without getting any traffic from Google.
And even what you have to do here is trying to build your audience whether it's on social media or your
email list.
Try to turn your new visitors into a regular readers and subscribers.