As we mentioned in our previous lectures one of the main purposes of business mapping used to identify
the bottlenecks and other problems in your business.
So after we have charted the map or the flow chart you can see the whole picture of what your business
really looks like from inside.
Now your task is to identify the problems it has to do this.
You should take two actions.
The first one is to look at the figures numbers from your CRM system or balance sheet financial documents
and so on have a close look at your sales funnel on which stage you lose most of your potential customers.
Which process takes most of your profit margin.
Identify these points and we'll look into it in more detail later.
The second action you should take is to ask all parties that are responsible for this or that particular
stage of the process it can be both your colleagues and workers and on the other hand your customers
and partners ask them where they feel there is a problem with the business process.
It can be poor communication between customer and the customer or manager or time consuming corporations
for bad quality or lack of information and necessary documentation.
Having identified all the problems map them on your business map and then started brainstorming how
they can be dealt with.
Let's get back to our example of ensuring time and production.
We know that our production experienced problems with delays.
So let's try to figure out how much time does each part of the process take.
Why that happens and what we can do to cope with these delays.
The first stage is making technical specification after the order comes we ask our team and they tell
us that it can take up to 15 days to update and finalize the specifications because the initial request
from the customer usually has some features which our company is unable to produce.
So we discussed what can be done to minimize these amendments to specs back and forth.
And together with our production and sales team we come to the conclusion that before hand in the author
to the production department the sales department has to agree in advance of the customer on the specifications
that would mean that once the order comes to the production they will be able to proceed with it immediately.
All right.
It seems the first delay is solved.
Let's move on to the next stage in our production process.
Our colleagues tell us that they can wait up to two weeks waiting for the components to arrive.
Without those components they can not start the production first.
We asked the supplier why it takes so long to deliver the components and they tell us that the problem
is that our financial department doesn't always pay for the company in time.
So we go to our financial department and wonder why that happens.
It turns out that the problem is we've seen bank transfer and sometimes there is not enough cash in
our accounts to affect payments.
We cause this problem and come up to two possible solutions.
One being considering changing the band and the other is trying to agree with the supplier on the deferral
of payments.
We know these actions to be taken as soon as possible and move on to analyze the last stage of our production
process.
The quality check is another stage which delays the whole process of production.
We learned that it can take up to 20 days which we believe can also be used.
We discussed this problem with the engineers who work at the production site and they tell us that the
defects are due to the best equipment the tools who are out too fun and lead to better quality of the
product.
We argue and discuss how we can solve the situation and decide to consider two options either changing
the supplier of tools or to revise our technological process.
Maybe we are using the equipment not according to the instructions.
These can also be analyzed with the use of the process map but we are not going to dive so deep for
the purpose of this episode.
So to recap after we have created the flowchart or the business map you need to discuss who the stakeholders
and the involved parties.
You know the flowchart correctly reflect all the processes of how the business or approaches should
drawn asking the people who are responsible for these processes and trying to find out what is going
Krank and why continue exploring the process until you reach the very core of the problem and then elaborate
ways how you can improve the situation.