I ultimately think that everyone should
be figuring out what it is that they
uniquely do best that aligns with who
they are fundamentally and that gives
them authenticity that brings them
specific knowledge that gives them
competitive advantage that makes them
irreplaceable
and they should just lean into that and
sometimes you don't know what that is
until you do it. So this is life lived
in the arena. You're not going to know
your own specific knowledge until you
act and until you act in a variety of
difficult situations. And then you will
either realize, oh, I managed to
navigate through these things that other
people would have had a hard time with.
Or someone else will point at you.
They'll say, hey, your superpower seems
to be X. I have a friend who has been an
entrepreneur a bunch of times. And what
I always notice about him is that he may
not necessarily be the most clever or
the most technical and he's very
hardworking. That's why I don't want to
say he's in the hardworking. He's
actually super hardworking. But what I
do notice is he's the most courageous.
So he just does not care what's in the
way. Nothing gets him down. He's always
laughing or smiling. He's always moving
through it. And this is the kind of guy
that a 100 years ago you would have
said, "Oh, he's the most courageous. Go
charge that machine gun nest." He would
have been good for that. But in an
entrepreneurship context, he's the one
who can keep beating his head against
the sales wall and just calling hundreds
of people until finally one person says
yes. So he'll call 400 people and get
399 nos and he's fine with one yes. and
that's enough then he can start
iterating and learning from there. So
that's his specific knowledge. It is
knowledge. It's a capability that he
knows that he's okay with it. There's an
outcome on the other side that he's
willing to go for and that's a
superpower. Now maybe if he can develop
that a little further or combine it with
something else or maybe even just apply
it where it's needed that makes him
somewhat irreplaceable. And so you find
your specific knowledge through action
by doing. Uh and when you are working
for yourself, you will also naturally
tend to pick things and do things in a
way that aligns with who you are and
what your specific knowledge is.