-- 《数字化设计》课程 引用教学视频 https://www.bangconnect.cn/ --
皇家飞利浦的数字化转型
Royal Philips was founded in 1891
皇家飞利浦成立于 1891 年
and like many big old companies,
与许多老牌大公司一样
Philips is going through two transformations
飞利浦正在经历两次转型
that both involve digital technology.
都涉及数字技术
They're very different though.
但它们非常不同
Philips is a company that has innovation in it's DNA.
飞利浦是一家拥有创新基因的公司
Several times it's been a top filer of patents in Europe
它曾数次成为欧洲专利的顶级申报者
and it's the most valuable brand in the Netherlands.
它是荷兰最有价值的品牌
None of that helped them very much though in the beginning of the 21st Century.
尽管如此，在 21 世纪初，这些都对他们没有太大帮助
Between 2000 and 2011 the company lost 40% of its revenue and all of its profits.
2000 年至 2011 年间，该公司损失了 40% 的收入和所有利润
The share price went down 60%, it really looked grim.
股价跌了60%，真是惨不忍睹
If you look at the company now,
如果你看看现在的公司
revenues are growing they returned to double digit profit margins
收入在增长，利润率回到两位数
and the share price has tripled from its low point in 2011.
股价从 2011 年的低点上涨了两倍
So how did they do that?
那么他们是怎么做到的呢
Philips is going through two business transformations.
飞利浦正在经历两次业务转型
While both of them involve digital technologies,
虽然两者都涉及数字技术
they are still very different transformations.
但它们仍然是非常不同的转型
One is about becoming digitized and the other is about becoming digital.
一个是关于 digitized，另一个是关于 digital
http://bangconnect.cn/
The first transformation was started in 2011
第一次转型始于 2011 年
and a key goal was to return the company to profitability.
关键目标是使公司恢复盈利
Philips used digital technologies to instill operational excellence.
飞利浦使用数字技术渗透卓越运营
They started to standardize business processes from practical innovation to sales and fulfillment.
他们开始标准化业务流程 - 创新到销售和履行
Philips digitized it's operations.
飞利浦电子化（digitized）其运营
The second transformation is about becoming digital and started around 2014.
第二次转型是关于数字化（digital）的 ，大约在 2014 年开始
In this transformation digital technology is not just supporting business processes,
在这种转型中，数字技术不仅支持业务流程
digital technology becomes a vital part of the actual customer offering.
数字技术成为实际客户服务的重要组成部分
Philips is moving from selling healthcare products
飞利浦正在从销售医疗保健产品
to becoming a provider of integrated health tech solutions that are powered by digital technologies.
转变为提供由数字技术提供支持的综合医疗技术解决方案的供应商
So instead of merely selling x-ray machines
他们不仅仅销售 X 光机
they're using artificial intelligence and other technologies to help hospitals improve patient flow in the radiology department.
还使用人工智能和其他技术来帮助医院改善放射科的患者流动
If you want to know more about the difference between digitized and digital
如果您想了解更多关于 digitized 和 digital 之间的区别
and what it takes to become a digital company
以及成为数字公司需要什么
take a look at our book Designed for Digital How to Architect your Business for Sustained Success
请阅读我们的书《数字化设计 - 如何构建持续成功的企业》
by Jeanne Ross, Cynthia Beath and myself. Published by MIT Press.
作者是Jeanne Ross、Cynthia Beath和我，由麻省理工学院出版社出版
捷创成2023年书虫会《数字化设计》