This video will explain why businesses should consider online marketing as part of their marketing strategy 1
and what important trends are within the online marketing industry. 2
Lots of business make a lot of money, both online and offline. 3
But if businesses make money offline, then why should you include online marketing as well? 4
Because for years the Internet is very promising to marketers, brands and everyone trying to do business 5
online. 6
E-commerce is showing a bigger increase in sales and in-store sales on a year to year basis. With more and 7
more people being online every day, 8
lots of people can be reached through online marketing for little to no money. Because of the rise of 9
different devices and especially mobile phones. 10
It is possible to reach your target audience at any place at any time. Since 2014 11
mobile Internet usage even surpassed the Internet usage of personal computers. With tools like Google 12
Analytics, 13
it is possible to track and measure metrics from who your visitors are to what they are doing on your 14
website. 15
This doesn't only make it possible to know exactly who your visitors and customers are and what they 16
are doing on your website, but this also makes it possible to determine the audience that is most likely 17
to buy through different channels. Now that we have determined a target audience, 18
it is important to personalize our content to our users, as they are flooded with content from other 19
companies. 20
For this reason, we need to stand out to them. 21
This makes it important to research who your target audience really is and adjust the content to their 22
interests, 23
location, language, etc. Nowadays it is even possible to reach your target audience at a relevant time 24
and place based on their location. 25
This is called geo-targeting. 26
There are even possibilities of offering discount codes or sending a message to people who are nearby 27
and online. Contact between a business and consumers gets faster, more direct and easier. This trend is 28
expected to continue in the next couple of years. 29
After all, the customer is online at all times and places and expects the same from the companies he or she 30
purchased products or services from. All the possibilities such as online advertising, social media, 31
Search Engine Marketing, blogs and the way websites can be created, 32
make it possible for starting business owners to big brands to grow a business online. 33
Those are just a few of the reasons why to consider online marketing as a way to achieve your marketing 34
goals.