(Year 2004)
I want to loan 10 million Baht.
Deposits and withdrawals, at the teller counters.
I want to open a factory.
I have lots of loan applications to review.
OK, in one sentence say something
that will make me want to pay attention.
Ittipat Kulpongwanich
Just ignore what you see in front of you
and please listen to me first.
My name is
My name is Herculiz74, and you?
Hey Top, give me the fire blade.
I want 10 million UB for it.
Set the paper margins to 1.5 for Top and Bottom.
Once the margins are set
type the information you have into MS Word.
(I've already discounted the price so no bargaining.) Make sure you typed your name correctly.
Hi, Hercules,
Could you please sell dragon boots 4 me?
Dude help me. I need it to kill the dragon in the cave.
Get me my money, or find the blade yourself.
You already got everything, nothing left.
Jack, talk to you later.
Bigtoe is asking to buy something from me.
Shit! Really?
No sell. The shoe hard to find. I have only one.
C'mon man, I'll give you 30 million UB, please?
I want 40 million
I want 50 million.
Hey. 500 SGD, OK?
Give me your bank account. I'll transfer right now
Jack, what does SGD stand for?
Singapore Dollar.
Yes, and that's 12,000 Baht! (US$400)
Weren't you worried giving your bank account to a stranger?
No. It's all good.
Crinum Lily is blossoming in the field...
May I borrow your bank book?
Why are you using my bank book?
I got 50,000 Baht in mine, you only have 1,500 Baht
Let's see what will happen.
Sweeeeeeeet.
Here you go.
Whoa! I still have 8 more dragon boots
and 43 shields
Another 40 blades and 17 armored suits
This is...
awesome!
THE BILLIONAIRE
What are the extras for luxury model?
1st class insurance.
That's it?
Just for a down payment, then that's it.
Where did you get so much cash?
I'm an arms dealer.
You can't get in without a parking sticker.
Here is your sticker.
Reserved for School Director
No more excuses. You can go now.
Ittipat, give me your parent's number.
Gosh professor, please don't call them.
How about you deduct 40 merit points and call it a day.
I don't think you have any points left.
May I donate money for a new neon sign for the school?
Are you trying to bribe me?
No, sir. I just want to help out our school.
They call this bribery.
My goodness, why can't you be like your siblings.
They graduated and got great jobs working in China.
How are you going to earn a living, Ittipat?
You're enjoying this, right? The whole school knows.
But only you get to sit in the car.
Yeah right.
We can't park here. Let's go.
Here's a parking spot.
You want noodles with extra crab, right?
Hey Top!
To go.
Okay.
- How much? - 280 Baht.
Top!
I got your favorite chestnuts too.
Okay let's just go.
Is dad home already?
Yes since this evening.
Is he sleeping?
Yeah. Is this your car?
Yup.
Move dad's car back.
That should make enough room for mine.
Top. Top.
Press the top button. Press it. Hurry!
If you keep spending money like this.
You will go broke.
Go return your car tomorrow.
Top,
are you betting on soccer games?
I already told you I make money from my online games.
How?
I already explained and you just don't get it.
Top
If you don't graduate, you will be really sorry!
I'm telling you.
All I ask of you
is to study
so don't make us worry.
2003: University Entrance Examination Results
Examination ID Code
Sorry. Not accepted.
Whoa, so awesome. Super clear image.
There're many new games out and it can play movies too.
For real?
Yup. But for movie lovers then this one is better.
Made in China, only 800 Baht really cheap.
It can't hurt to try. Just get a new one if it breaks.
And how much is the PS2?
25,000 Baht
24,000, okay?
Please don't bargain, I barely marked it up.
C'mon. I won't even shop around.
Fine 24,500, deal?
What about no discount
and give me this DVD player for free.
No, can't give it away for free. It's 800 Baht.
Alright then I will shop around then.
Hey bro! Okay. Okay. It's a deal.
Top!
Mom...
You want to play games together?
Hold on. How about your entrance exam results?
I got accepted,
but in a private university.
It's not that bad, mom.
The tuition fee is around 50,000-60,000 Baht
It's not that expensive.
Please look after this client for me.
No problem, sir.
Bye.
Okay. Thanks.
Just go to community college.
- Mom... private university is... - You didn't study hard,
no time to be ashamed now.
I will take care of myself then.
I have the money. I don't need yours.
Dad, what are we going to do about Top?
Let him go to community college.
Community college? That's even worse.
He might not graduate.
If he worked hard, I wouldn't mind the cost.
You should understand how our son is.
You always baby him like this. No wonder he's a brat.
I won't allow it. He will go to a private university.
Do you realize how bad the economy is now?
But his education is really important!
That's enough.
Your account was deleted,
Due to your commercial use outside the Game.
Damn it. You can't ban me now!
Hey, what's up?
Do you still have those 300 Baht DVD players? I want to buy a lot of them.
Don't try to play me. 800 Baht is my wholesale price.
Last time you were going to sell the PS2 for 24,500, right?
But I paid 25,000 with free DVD player.
That means you still profit at 500 Baht.
So the cost price must be lower than 500 Baht.
Man, business is in your blood.
So how much is a lot exactly?
I thought you were going to buy 1,000 of them.
Alright I will sell it to you for 500, take it or leave it.
Oh so you are opening a DVD player factory.
Not quite. This is just the beginning of my story.
What? Just the beginning? Going to take long?
Please pay close attention.
Are you finished?
Didn't even hit send yet.
I'm listening but make it short.
Okay.
My mom yelled at me for that.
Why didn't you spend the money on school?
Clear image, with remote control.
And you will enjoy it even more while watching your favorite film.
Shit!
I almost got kick out of the house,
when the DVD player broke.
Everybody knows generic goods last all but a few days.
They are broken. Give me new ones.
No exchanges. They have no warranty.
Why not!?
500 Baht DVDs are what you call disposable DVDs.
Why didn't you tell me before?
Only stupid people don't know this.
I could sue you, you know that!
Go cry to your parents.
Here take it!
Shit!
This won't even cover half the money you cheated me.
Dad, I'm going home, you need a ride?
Selling really
isn't as fun as playing online games.
I could have sold all of them if I wasn't conned.
Welcome to the real world.
When you lose, you can lose everything.
Even adults can barely survive.
Kids are no exception to this reality.
I'm paying you to study.
Anywhere you want.
I am not one of your employees, dad.
Today we will learn about
the idea behind Generation...
That was it. I went back to study.
You said your dad paid you to study, but you didn't take it.
So how did you get the money to study then?
Did you really go to class?
Of course I did.
How did you pay tuition?
You took your dad's money, right?
No, I didn't take his money. Really.
You got amulet to sell?
Amulet for sale?
Do you have amulet for me to appraise?
Sir,
I would like to pawn my amulet.
Let me see.
How much do you want for this?
I'll take...
100,000 Baht net.
100,000 Baht?
Please sir. Help me out it's for tuition.
Fine 100,000 it is.
I'm all for helping an education.
- The money is really for school right? - Of course.
OK.
That was the first time I ever got into debt...
If you think you will be rich, then you will be rich.
If you think you will succeed, you will be succeed.
Sahaphat company uses this "Urban forest strategy" plan
and Sahaphat has succeeded until today.
Jack, I can't stand this anymore. Let's go.
No, I can't. I'm really need to study.
Study my ass. Reading a soccer magazine is how you study?
I'm listening.
Top,
you know our tuition fees aren't getting any cheaper.
Here, just hit record for me then.
I won't attend this class anymore.
I went to class
but always thinking about how to get my dad's amulet back.
Your turn.
Anyone here who can't follow the rules will be punished.
Therefore
all of you will do some public service work
by cleaning up the trash in front of this building
for the next 3 days
starting today.
Right now.
Please proceed.
Hey what are you doing here?
What do you mean by that?
No I meant.
Don't you have class today?
I have class but no Lin.
So I rather ditch class with Lin.
You can't have me either way
because I have class.
Hey let's go eat those crab noodles, I am starving.
I can't. I got rehearsal tonight.
We hardly get to meet and you're too busy for me?
I am not too busy, but you are just too free.
Oh! Hi, can you speak English?
A little bit?
So, how can I help you here?
What is it? / Oh! This is the Salapao Machine.
And all the Salapao will come out here.
You can have a try.
Is it really edible?
Yes, it is.
Whoa!
Yummy.
Is that OK?
- Yeah. Delicious. - Delicious, right?
Please try our chestnuts. It's free.
It's complimentary.
- Can I have two? - Yes please, take a few.
It's free.
Hello.
These chestnut baking machines are on promotion.
This way please.
This controls the temperature to stay 150-180 degrees.
This way the chestnuts will not explode.
And this mixing paddle will churn the chestnuts
so that they are heated evenly.
We're the first company to import it from Japan.
So if I buy it, I will be the first right?
Yes the first.
How much?
It's very expensive.
I didn't ask, is it expensive I asked how much?
What is it?
I'm going to sell chestnuts.
This machine automates the baking process
so I won't have to break my back.
How much did you pay for this?
They're selling it for 500,000 Baht.
But I rented it for 50,000 Baht a month.
I can buy one for 30,000 at the weekend market!
That's okay, dad. What's done is done.
Last night I dreamed that I saw Guan Yin (The Goddess of Mercy).
She carried something black in her hand,
must be a good sign.
Everything on the whiteboard will be on the exam.
If you have any questions
or do not understand anything
please ask me now.
Any questions?
Sir why do you soak the chestnuts?
So I can tell which ones are spoiled or not.
Really?
How so?
The ones floating are bad.
The ones that sink are good.
Then what do you do, sir?
I churn.
And then?
Pay money.
When trying to gather economic data to analyze
you should gather the info from various sources.
What do u want, boy?
Wow your chestnuts smell great.
What type of coffee do you use?
Taste it yourself.
Pebbles
I will quiz you at the end of class, for 10 points.
The questions require a lot of details.
In my opinion,
you must understand this thoroughly
before you can graduate from this faculty.
Sweet chestnuts!
Get them here!
How much?
280 Baht per box.
- Give me 1. - One moment please.
Ouch!
Shit will I ever get this right?
Uncle, please tell me what you think?
What does that face mean?
Mom taste this.
I think it tastes good.
Everything is ready.
Everyone already signed. Here read it.
I got to go now.
The chestnuts are good. Did you buy it from Chinatown?
Oh my son made it.
He wants to sell chestnuts.
Your son works very hard.
He's a trouble maker. He wants to be a "Tao Kae Noi" (young entrepreneur).
Shop's name: Tao Kae Noi Chestnut
Here, the only spot left.
Will you take it?
- Here? - Yes.
One sec.
Tao Kae Noi Chestnut
Hurry up Top. Only half way to go.
I'm not cut out for this work.
What's that for?
From your mom.
This product will sell by itself
No need to rely on voodoo.
Only 600 grams!
You fell asleep right?
I didn't fall asleep.
Thank you. 4 sticks? Please fall in line.
Did you try calling out like she did?
Yes I did. I yelled too.
But I can't beat her voice.
So loud and sweet sounding.
This is not American idol.
To sell we just need to be repetitious and loud.
- So that's how you want it? - We'll do it together!
- Let's do it. - Here we go.
Chestnuts! Chestnuts!
Get your chestnuts here.
Hot chestnuts.
- Hot chestnuts. Really hot chestnuts. - Good.
- Delicious chestnuts. - Very good.
Get your chestnuts right here.
- Chestnuts! Try some. - From Chinatown.
Chestnuts from Chinatown.
Tastes the same.
Flag them down too.
Chestnuts! Chestnuts! Buy your chestnuts here!
Very delicious chestnuts.
Tasty Chinatown chestnuts.
Very delicious chestnuts.
Hello. Everyone gather around.
Today's special deal for shorts. Buy 3 get 1 free, 5 get 2
Buy more get more free stuff
C'mon hurry up.
This way, c'mon in.
- Buy more get more. Free! 1 day only. - 1. Giveaway
69, 96. Short sleeves for 69 Baht, long for 96.
Come on everyone.
This way please 60 Baht for every item.
Cheapest price on the planet.
2. Discount pricing.
Anyone can wear.
Top,
- You want to buy t-shirt? - No.
I don't get it,
you're the actress why do you have to do the shopping?
Just doing my part.
Are you getting paid?
Of course not. It's a play for the drama club.
How much are the tickets?
Why are you asking all these questions for?
Doesn't seem worth your time.
It's not about worth or not. I want to do it.
For what?
I like it.
That's it?
I think it's weird not to get paid for your hard work.
I'm not tired. If you are then just go home.
Just a sec.
Hello.
Top, We haven't made one sale today.
What? Speak louder I can't hear you.
Still no sales today.
A lot of people at other shops.
But not at ours.
And did you call out the way I told you to?
I did. I shouted out and all.
I need your help here.
So what do you want me to do?
- I don't know what else to do. - Hey uncle, I'll call you back.
Next time if you need to talk on the phone
don't bother coming.
Don't be like that. It was important.
I was talking to uncle Teung. See?
Call back the number then.
I can't. It was from a public phone.
That's a convenient excuse.
Don't let me find out.
Seriously.
How can I make you believe me?
Let's go home.
Wait here I'm going to the restroom. Please hold these for me.
Bubbles anyone? Bubbles.
I'm sorry
Please donate your loose change to help the rural children.
- Thank you. - Goodwill Society volunteer
3. Charity
Thank you.
Goodwill fund raising looks like an easy way to raise money.
You've never done it so don't talk that way.
Hey I'm genuinely impressed.
So damn smart to wait in front of the restroom for change.
Very good location.
Location.
3. Location
Sir,
I would like to move my kiosk here.
This area is all taken.
Then I will close the shop.
It's useless to sell here. I will lose money.
If you close before your contract is up, we won't refund your deposit.
You can't be serious, right?
Yes. Didn't you read the fine print?
Hold on.
Hey is any booth on "Azone" moving out?
Okay, thank you.
The end of this month, one booth is clearing out.
If you're interested
then you must sign a contract today.
I think you should ask your parents first.
If you were me, would you take it?
This is a prime location. Trust me.
The rental fee is 24,000 Baht.
You'll earn that in no time.
Damn not even one customer!
It's still too early to tell.
Whose mobile is ringing? Please come out to turn it off.
Professor, may I pick up the phone?
No you're not allowed to.
If you do, I will have to report you cheated.
Turn off your mobile phone now.
This is a required subject.
Hello,
what's it, uncle?
Please give me the hot ones.
Yes, please wait a bit. All good things take time.
Wait a bit please.
Please wait a moment. This won't take long.
Okay.
300 Baht, here 20 Baht change.
Let's open more branches.
Slow down Top. This is only our first day.
Only 1 day and the sales are through the roof.
If we can sell 2 sacks, we'll have 4,000 Baht a day,
120,000 a month.
And if we got 10 branches,
we would make over 1.2 million a month!
Let's do it. Okay?
I think we better not. We can handle it?
We're doing it.
Why even ask me then?
Please move this kiosk next to that one.
Please move it a little more. Okay. That's good.
Please sign here.
- See you at Changwattana branch. - Okay.
Set the temperature at 120 degree.
Use 2 kg Each time.
Don't put too many pebbles because it won't mix well together.
- Understand? - Yes.
Okay then we can start now.
Keep these chestnuts in place.
Are we still seeing each other?
Who told you?
Why did I have to hear this from other people?
Have I ever hidden anything from you?
If you knew that I'm selling chestnuts,
what would you say?
Are you ashamed?
What kind of a person you think I am?
I'm worried about you.
Stop this
and come back to school.
Damn you Jack. Why did you tell Lin about me?
I didn't tell her.
You disappeared.
Lin called, she thought you may be cheating.
So I said, I don't know, then she called your mom.
And are you coming back to school or what?
Your booth is causing damage.
The smoke is turning the ceiling yellow.
You must do something about it.
Smoke is a byproduct of making chestnuts.
It is in violation of your rental contract.
If you can't fix this then we'll have to cancel your contract.
What?
Cancel?
I am sorry.
Hey you can't do that!
Do you have a way to fix this?
Yes I do.
Hey you
cannot paint the ceiling now. It is disturbing our customers.
You must do it after hours.
Mom please hold it steady. It's shaking.
I am. I thought I did already.
It's almost midnight.
If you weren't here, I would have finished already.
Are you tired? May I do it for you?
Mom, you're not helping.
Mister, time's up. You must leave now.
Please I need a bit more time. I'm almost done.
But in your request form, it said midnight.
Please I beg you.
Just a little more time.
Sorry Mister. It's time so you must leave.
My supervisor will be here soon and I'll be in trouble.
Here
You are his mother, right?
Yes, I am.
Please discipline your son.
Take all your stuff and exit that way please.
Stop now Top. That's enough.
No mom. I'll finish tomorrow, I still got time.
No more time, Top. Tomorrow you must go do your passport.
By the end of this month we must move to China
to stay with your brother and sister.
Are we skipping town?
How come no one tells me anything?
You don't need to know. It's not your concern.
How much debt are we in, mom?
Mom, tell me how much?
Don't worry.
Our chestnut business is going well.
I'll finish the painting in time. And it will be alright.
Just go with us.
At least we can be together.
Excuse me, please look at the camera.
Okay ready...
hey!
Mom,
I am not going.
I will stay here and study.
Go back to take your photo now.
You wanted to pay me to study, right?
I'm ready to be your employee now, dad.
Fine
you can stay if you want.
I will go wait inside.
Forget about the chestnuts
and go back to school.
Top.
I'm sorry about...
I need you to move your booth out.
Every branch?
All of them. Our boss can't allow this.
I am truly sorry.
See the paint is dripping on my shoe shelves
You ruined my spiritual altar.
My glasses have stains too. Will you take responsibility for this?
- Look! - All stained, how can we sell them like this?
I really like the backdrop
Yeah it looks so amazing.
I want to see it badly.
What wrong with you?
Why didn't you pick up my calls?
Top!
What's wrong?
Top?
Is it about the chestnuts? Let it be.
Top
take the entrance exam again.
A high school diploma isn't enough.
Please Top?
I will help you.
Okay.
Promise me?
Let's go to Chinatown.
It's been a while. I miss the crab noodles.
Bad traffic and no parking though.
No problem. I can wait.
I just got back from Rayong province.
I brought back some fried seaweed.
It must be that good you even brought it here to eat.
You're crazy. Just drive and I'll feed you some.
Don't tell me you fried the seaweed yourself. Then I will go to lunch.
See my scars.
At first I bought it from Rayong province.
But just my luck
it all went stale within a week.
I can't believe your luck.
It gets worse.
When I asked if they could do something about it, they said they didn't know how.
I pleaded with them for 3 days to try.
They didn't care and we ended up arguing.
Don't tell me you got your butt kicked again?
Hell no! I did all the butt kicking this time.
- Yeah they deserve it. - Right?
- Right on! - Yeah.
In the end I had to fry it myself.
So how did you solve the problem? They couldn't.
Kasetsart University can.
Head of Food Processing & Manufacturing Department
You aren't a student here, are you?
How did you get them to help?
Prof. please ignore what you see before you
and let me introduce myself
My name is Ittipat Kulpongwanich.
So I told the prof the same thing I told you.
Some tissues, prof.
Your fried seaweeds consume oils
just like these crispy rice crackers.
Oxidation reacts to oxygen
and that causes it to go stale.
The solution is vacuum packaging.
See,
a vacuum removes oxygen out off the bag.
Your seaweed is crispy, right?
To keep it crispy we put nitrogen in and
now we've extended the shelf-life.
Yes ma'am.
You see. And that's it.
So that means I have to buy this machine, correct?
Yes, correct.
Now it is up to you to find a way to make it delicious.
That is all you got for everything?
Each box costs 10,000 Baht.
Ew, how come it's so bitter?
Maybe it's burnt?
That's good enough.
It's greasy,
maybe it absorbed too much oil?
Uncle, dinner time.
What to do Top?
This won't be enough.
If not enough, I can get more.
Maybe another 5-6 more boxes.
Top,
I don't want to do this anymore.
I wasted 100,000 Baht of seaweed.
I don't want to waste any more money.
Because you've wasted 100,000 Baht
you can't give up now.
Please don't make me waste anymore.
Waste even more uncle.
A lot more even.
I believe
you can earn it all back.
Hello.
Hello, are you here yet?
Where?
Hey it's registration day!
Wait for me Lin.
You forgot everything already, huh.
Uncle. Let's fry more seaweeds. It's all or nothing.
Uncle!
How are you doing?
I'm okay.
I should be able to go home in a few days.
So you can eat anything now, right?
Yeah. I already ate the congee that the nurse gave me.
So you want me to taste your seaweed, right?
That's right uncle.
It's my karma.
Please have a taste.
It's that delicious?
No. My tongue can't feel it yet.
What about now?
How did you do it?
2 bags?
- Any discount? - Sorry, no.
It's very difficult for the divers to get the seaweeds.
Had too fight off sharks and giant octopus too.
You are very funny.
Witty Salesman. Sales is fun when you sell.
- One of this. - Okay.
Just a moment please. 2 bags.
Thank you.
It's guaranteed to be delicious.
- I'm sure you'll be back for more. - This is your son?
No, he's my nephew.
2 bags, that's 160 Baht.
Just 1 for me.
OK. Moment please.
160 Baht. Thank you.
I'll get you your change.
- No bag please. - No bags, help reduce global warming.
1 million/ year
Doable.
Mom
Hello?
Top, how are you?
Okay mom.
How's school?
There's no class today. I can talk.
I just want to call to wish you a happy birthday.
Right, it's my birthday.
You are that forgetful now?
Happy Birthday again.
Pay attention to your studies.
You win some, you lose some.
The most important thing is
don't forget to take care of yourself.
Thank you mom.
Wait. Your dad wants to talk to you.
1 million / year
Hello?
Hello dad.
Top
listen to me.
You study hard this semester.
Next semester you can transfer here.
I've already checked out a university for you.
And the plane tickets,
I will send you.
Dad,
tell me the truth about the debt?
Be straight with me.
How much?
40 million
Have you ever felt that you're just a speck in the universe?
Foreclosed. Property of Bank
If you think you will be rich, then you will be rich.
If you think you will succeed, you will be successful.
By thinking this way you don't limit yourself.
This is even more powerful than thinking out of the box.
Being that everybody has different dimensions for their box.
Today, urban forest strategy is...
about how to create the relationship
between our business partners in the provinces
We've used this strategy with many products.
- Would you like dumplings or a bun with that? - One cheese bite please.
- All out. Anything else? - Never mind then.
One cheese bite please.
If you think you will be rich, then you will be rich.
- If you think you will succeed, you will be successful...
- I've been thinking for years. Damn it, not true at all.
Thank you.
Urban forest strategy is...
about how to create the relationship
between our business partners in the provinces.
We've used this strategy with many products.
We won't get a chance to hear this again.
We pay attention to our customers in the provinces
Best friends... near you.
Regarding the communications and transportation.
But how to implement the Urban Forest Strategy the right way
All over the country.
Hello. I would like to sell my product in 7-Eleven. What do I do?
I would like to sell my product in 7-Eleven. What do I do?
Magnum banana sticky rice
is the product of a perfect blending of
western and eastern tastes.
Think of it simply as a Thai-fusion snack.
Easy to eat. Try again.
Our Magnum banana
is the product of
a perfect blending of western and eastern tastes.
Easy to eat and not messy. It's a Thai-fusion snack.
I'd like to sell using the Urban forest strategy that 7 Eleven uses now.
Being that 7 Eleven has branches all over the country
lots of people will see my product.
The strategy that 7 Eleven uses
suits my product well. And if we work together
I believe we will have a long future together.
I believe a long future together for sure.
All done. Thank you very much.
Thank you.
Excuse me, didn't you come with your father?
No, he isn't my father.
I have an appointment with Ms. Pu at 9 am.
But no one called me yet.
Did you give your name to the front desk yet?
Was I supposed to do that?
Yes, or else how could I know you arrived?
My name is Ittipat.
Let me check. Wait please.
Ms. Pu is in the meeting.
Would you like to leave a note?
That's OK. It's my fault. I rather wait here.
Hello. CP company.
From who?
Please hold the line.
Hello
Hello. CP company.
May I help you?
Ms. Pu, this is Mr. Ittipat.
He sent his assistant here?
No ma'am. This is Mr. Ittipat.
Hi Mr. Ittipat. I am Pu.
Hello.
Hi.
I'll have a meeting at 5:10 pm. So please leave your product with me
and I will take a look later.
Then may I have 10 minutes?
I'd like to present the product myself.
OK go ahead.
So let me tell you about my product.
- It's fried seaweed. - Mr. Ittipat, can I see your product?
Yes.
Here it is.
I'd like to try out the Urban forest strategy that 7- Eleven uses now
Being that 7 Eleven has branches all over the country
lots of people will see my product.
- I believe that this selling tactic... - Your product isn't ready.
Why not?
The package design won't cut it.
The size is too big for our shelves.
What is your retail price?
Not expensive. Only 80 baht.
That's expensive for us. We are a convenient store.
80 baht won't be convenient anymore.
I am sorry.
- But Ms. Pu - Yes?
Don't you want to try some first?
It's OK. It would be a waste.
Okay we're done here.
Actually, the Urban Forest Strategy says
you should start from upcountry first
and then work your way into a big city.
I think you misunderstood the strategy.
Top.
Why don't you tell me what's going on?
I'm breaking my promise.
I won't take entrance exam anymore.
Taking it or not why don't you talk to me?
Why did you turn off your mobile?
If I told you I quit school,
what would you do?
I know you want to help your parents
and you can by graduating.
Because you don't think I can do it.
That's why you want me to return to school.
I just don't want you to struggle and risk everything.
If you really believed in me you wouldn't talk that way.
If it's about money,
I can ask my parents for help.
I'm not that bad yet.
- I don't need any help. - I didn't mean it like that Top.
- Top! I didn't mean that way.
- I can take care of myself. I can do it, you hear me?
Top please come back talk to me. Top don't go!
Top!
- Top I just worry about you. Am I wrong? - Lin just go home.
Top please come back. Just talk to me.
Top!
Top! Come back!
Uncle,
may I lay beside you?
Sure.
Uncle.
I am such a jerk.
She loves me.
She worries about me.
But I chased her away.
Don't cry.
Could you re-design the packaging of my snack?
What is the concept of your product?
I want it to be for youngsters, Korean Pop style.
The brand name is Jay Chou.
But Jay Chou is Taiwanese singer.
Oh he's not Korean?
No.
I think "Tao Kae Noi" is already good name.
Doesn't it sound old?
Because of the meaning.
Old or not, depends on the designer.
I'm Ittipat.
I'd like to make an appointment with Ms. Pu. I got a product to present to her.
You didn't make an appointment?
I just finished re-designing my package this morning.
I want to show to Ms. Pu right the way so I'm here.
Ms. Pu has meetings all day.
That's okay. I can wait.
Hello.
Sending the fax? Okay.
Hello.
(Thai National Anthem)
Excuse me, I will be leaving now.
I know
Ms. Pu didn't really have any meetings, did she?
Have you eaten yet?
Not yet.
For you.
Good evening.
- Where is Mr. Ittipat? - He left already.
Hello mom.
How are you?
What are you doing? Free to talk?
Yes, I am.
What's wrong?
Nothing mom.
Just want to call.
How's school?
Did your grades come out yet?
How did you do?
Hey what is this?
Some kid gave to me.
It's seaweed.
- Can I have it? - Go ahead.
Bye. See you.
Oops.
My grades are not so good.
It's OK.
I'm happy just knowing that you're studying.
Hey how's it going sweetie?
I bought some fried seaweed for you.
I've really learned a lot of lessons.
I thought I could do it.
Maybe I am really stupid.
- Here eat for me. Very yummy. - What? I can eat?
The board concluded that your product wasn't approved.
It's like every door has been shut.
Top, don't give up.
Grades are no big deal.
In the future you'll have to confront bigger problems.
- Ms. Boom. I will have a meeting outside. - Noted.
- Hey your shift isn't over yet? - Soon.
So my product is approved now, right?
Yes. Congratulations.
You're the youngest business owner that I've met.
You are working with your family?
Yes. I am.
Next process. You'll have to deliver your product to our 3,000 branches.
So all together around 72,000 units.
- How many? - 72000
And 1 month after that, we will have the GMP inspect your factory.
Oh,
GMP.
I see.
After your factory has GMP approval
then in another 2 weeks, it's delivery time.
If your total stock's shelf life is less than 80% from the manufacture date,
we won't let you pass.
I see.
GMP means
Good Manufacturing Practice.
72,000 units.
Uncle, how can a 19-year-old kid like me
get the money to open a factory?
You are 19?
Yes.
Top,
I really respect you.
You have so much heart.
But you are only 19,
I can't give you the loan. Your age won't qualify.
A high school grad with 40m Baht debt.
Your building is ready to be auctioned off for sale.
Your parents aren't here.
I am sorry.
But all that you've done. I think is really amazing.
You're still young.
Go get your degree.
Are you ready?
All done.
- Count it first. - OK.
It's bent a little.
- Nice basement. - I see.
- Amulet must not be bent or crooked. - Okay.
The background's pattern maybe betel nuts.
The holy powders will be mixed.
Hey kid, long time no see.
You got new amulet?
No sir, I want to buy my amulet back.
Which one?
That one.
Hey this one is now worth 3-4 million Baht.
You have that kind of money?
I pawned it to you for only 100,000 Baht
how come you don't sell me back to same price?
This is a Somdej amulet, it's worth millions of Baht.
Give me my dad's amulet back!
Watch it. It's on my neck so it's mine.
I said it's my dad's!
You smart ass,
you want to die? Get out of my face.
Go!
You're stupid enough to sell me for 100,000. I didn't cheat you.
Get out!
Asshole!
Foreclosed. Repossessed by Bank
Here is our factory.
I almost forgot that we have this building.
I remembered it when that banker mentioned it.
Including the labor cost then it's around 1 million Baht.
So I will pay a deposit first.
Usually we need 50% upfront then we start working.
But if you don't pay me in full,
I will put you in jail, OK?
Hey Toi
Uncle,
if we fail again what will we do?
Don't worry too much Top.
Nobody ever knows.
Sometimes
I feel like I don't think too carefully?
That's good.
If you thought too much, you'd not come this far today.
Tao Kae Noi factory
Attention: Ms. Pu From: Ittipat - Tao Kae Noi
Tao Kae Noi factory
Hello Ms. Pu
Hi
this is Ton from QA department.
He will check your factory today.
This is just the front of your factory, right?
Oh actually this is the whole factory.
Please go inside.
Just bribe them.
We won't pass.
No uncle.
I don't want anyone to blame my parents again.
Trust me please. I have seen a lot.
Even when things look all good
without the money, it never comes out good.
Sorry I forgot to tell you the paint is still wet.
I see.
Actually your factory isn't up to standard, Mr. Ittipat.
Like what?
Like that, the neon lights have no cover.
Dust can fall into your food.
We are very serious about the cleanliness.
Ms. Pu.
I will fix this immediately.
- Mr. Chart. Mr. Chart. - Yes?
Please get someone to put the cover on the lights.
Yes, sir.
About the cover, I will get it done right away.
Will
we know the result today?
Mr. Ittipat, there're may things that are not up to code
like the cover of the lights and also the water drain.
The way you operate the sink isn't sanitary
the water must be turned on by pressing a lever with your foot.
Otherwise, you will re-infect you hands with germs.
You're also using the wrong alcohol.
This is for cleaning the wounds.
You should use the ethyl alcohol only.
We will go back to make our decision
and I will let you know again by fax. We got to go.
Bye.
It's okay Top. You've done your best.
We must prepare for packing and delivery.
We don't know the result yet.
If we wait, we won't make it in time for delivery.
Dear Mr. Ittipat - Tao Kae Noi
Checking your ink cartridge
Shit! The ink just had to run out now!
I can't read it uncle!
Go look in sunlight.
Approved.
We passed, uncle!
Top, wake up. All the packages are on the truck.
Hurry up.
Put them up. Carefully.
Whoever is done can go. C'mon time is up.
Hey more. Hurry up!
Thank you.
I've put everything I have in this.
If this doesn't work.
Then we'll have nothing left.
And I will quit
and stop being stubborn.
I promise.
Excuse me. I'm Ittipat from Tao Kae Noi.
Mister, Why are you here now?
Your schedule was an hour ago.
Sir,
I'm begging you.
We're just a bit late.
Everybody always says this.
If I let you,
then I will have to do the same for other people.
You're too late.
I'm begging you, please.
This is really important for me.
I just finished packing at 5:00 am in the morning.
OK fine. Just hurry then.
Your next.
Okay sir. Thank you so much.
- Hey Mr. - Yes?
You want to wipe your nose?
Thank you.
Drive in. They let us in now.
Go in now.
Hello. Want to talk to mom?
No.
Dad...
you and mom can come home now.
Top,
How are you holding up, son?
2 years later after selling to 7 Eleven.
Top paid off the 40m Baht debt
and still lives in the old same house with his parents.
What's up Top?
I'd like the 400 million Baht loan.
No problem.
Expanding your factory?
At present, there are 2,500 employees.
Ships his seaweed to six thousand 7-Eleven branches.
Exporting to 27 countries around the world.
Top now has a seaweed farm in South Korea.
Sales revenue in 2010 - 1,500 million Baht.
Now Top is 26 years old.
"Don't lose your courage no matter what.
If we give in then the game is over", Top.