died the company here
of capitalism
she did on my mom seldom
here's a video 50 minutes
or so on our strategic digital online marketing process flow
we have many get many questions about this by email
in person database so here's a video
hopefully answer questions you can rewind go back and forth balcony/terrace
actions
let you know what we do on a daily basis build your prime
you know did it mom
compton's principal those
you don't believe me that me there even the Campbell
I and that was on a business trip try to
there we are with them executives
from band The Black & Decker from hatch
from DnB from him and about the guns
with consulted on distributions
Mon in an old it in the truck bomb
so just for reference you know who speak its name up
bogans needed online so
what to do first we just give a summary 0
I'm from the summer you can just walk away and say okay back I'm what
they do and state chewed more
more in debt explanations so first is the website competitive analysis
positioning again we go to the more detail
let you know we need to do.
where we're starting with the Foundation's
be 20 where your website is rockin
how its ranking what is ranking for
we also need to know what your competitors are ranked for how would you
rank
wired the ranking I'll take on it above this information
have you wrap it all up uses youth as a
at the foundation is the basis for the on goin'
the first then so question is
have you ever had a detailed website
and malice competitive position
more done be ok for your business solo
how do you know where you rank or how you rock wall
why you right where competitors track 0
very very critical bundling Internet indium
and then we use this data collected in me
another position in activities for search engine optimization seo
against with built-in links
build idk on 10 I'll so that your website your business website gets
bracts
0 in the major search engines
and we're talking about Google Yahoo
being their at the search engines as well
but the activities that we take I on a daily basis
0 %uh its is created
the the content created the issues here baseball this
the website competitive about position yet
the other parts is social media marketing
we use the major social media Markt in Portales
to build your brand Buildcon said
into iraq and to engage with customers in order to
to to build your profile
back to being more customers beauty Oman
and dead %uh the part that the polls or he's
do reputation management
you know this is the part which is 3d rowly
I'll and some Reaper is where
customers go to the review 420
at the post reviews there lots of them
around the internet block in the back porch because
post reviews about experiences with Mary
meristem client potential clients
then repeats review and very very of
that he has reviewed it are the catalysts
before well customers purchase decision
bore their the big the check your dick was ok
not to do business with them monthly so you wanna get out of this
0 so we will get reviews from you
a we will build process and making collected
information and reviews testimonials from customers
and they would go about building and follow
Tom for you up around it summary
up website convicted and I was position
0 search engine optimization the market
social media marketing reputation management but his
happened houses steed the gym online
mom about it tonight I'll state you were gonna go into more detail
your of these pins
solo website
analysis 0 not limited
%uh competitive analysis and would I'll
we should say 0 solo
first the first me to do the time
know if told number keywords and Hailey Jeans
course gonna do but the palace's
I keywords those things that beam with pride in
surgeons Titcomb
keywords insert into look for information things about Brown's
clients competitive this is to understand how good your part and
services I'm
there's a whole host of things up right type into the search engines
daily basis 0
me analyze what they're doing
we use as the basis for ongoing were
mention I hear about
pages of course you have a website 0
and web site consists of pages so
peddler on the packy that you choose
but determined a mild keywords and paid
that we choose to analyzed
ongoing work 0 this is
what we used to do our part research and analysis
is critical that to stress the point
about market this is not just about the technology
this is about the strategic marketing 0
my acting it yo market research at
understand what's hot in the market place me so critical
for success so critical to understand where we are today
determined actions would take in the future to build
the profile in the mind the custom
build a profile that the brand to build it hired to build its strong
0 and bass about this is that we
medium nom are open your mom
just because we can be made using keywords
locks in the next plenty
minutes 0 but before we launch a marketing campaign
we need to know what keywords to tie the game as image before he went is what we
refer to a
word or raised tight
into the search engine to return sarcasm
not so for example 0
best mom for a London 0 best
show Disneyland best
cosmetic surgeons need new york keyword frames
and the search engines will bring about results
we utilized suffer that we've written
0 and be also go back to manually
we feel too free with Google date
Richard fold and comprehensive keyword report reports you report the only shows
key work truck being but also
up competitive competition analysis
shows Wed web sites come here I can google
Yahoo and Bing for particular keyword 0
that he wants that child we choose determine the direction of the entire
marketing campaigns
does this ex-juror really important
yo sold not this very staid I can ask the question
0 when was the last time you had some detailed keyword
research and analysis done by your business
on the Internet %uh left the keyword research the bear disinvited
we look at what people search in 0
typing the Internet a search boxes
related to your business the keyword ranking reports
%uh shows where your site is run to the store chains
various keywords this was a major impact for web traffic
be generational conversions I O
research shows that 75 percent of all search engine users click
on result on them first page jeans
pay you back bomb the different
pages on your website remember not just about the home page on the web to my
friend
pages like your web-site be sobers up
you may have a website dog training there may be a website
I page about traded Dobermans
that could be a website more traded
this platinum so we would love to
rank particular pages for you not just the whole day
the high you right debate to chat you have a cam
we use software and Nickelback's madly
target keywords we look really big dick Durbin book was
action to take going to be the best to
for the day right be with a key word structure it as well
we look at ranking analysis and midnight bomb
moving on %uh we have the web design analysis
so with you know we can get
traffic to your website you see nature autumn
the my word that its base we can get you your website
blend when when it went up pledged to change is commonly used to but we want
to know
we want to be confidante that they're gonna take appropriate actions to look
at the prime
for the IPL you website on 'em
website that we design at the moment we we decide upon at wordpress.com
with the cat malware check with the web
diet with his I'm general recommendations
with up a website four months how quick it loans
with the captain navigation credibility
0 %uh so for example I
navigation you have your website You Me At about us
our products or services use the navigation aids with that we need the
coca-cola but they are
a search engine spiders we need was a look at
content called ability so you'll see you have put on your website
well how is it structured search engine robots
Spice classic role in it get to the information in the Boro
we need to check all of this I make appropriate changes recommendations
make sure but the work we carry out it's gonna be work
and be 'em as 'em
effective as possible we look at the website
structure analysis 0 so we want to look at certain metrics
0 be one aka site maps and URL structure
be so for example 0 we will
up the pic if there's any Webmaster Tools our panelists
ready installing website and is now we will
we wanted to do with politics in truck in service the website to make sure that
we know
that the work that we're doing
on your site a decided that
I will still I fact fact maps there are different types a site map
this site maps
the user's their site maps
4 search engine spiders I
good XML site map huge so you want to make sure that the site map
XML site maps to make sure they're
in stored properly to make sure that your onsite
my day well I would
jeans troubleshooting reports 0 Biden
I will june's bomb
a good Tribune reports we need to fix the back links
Botha Botha 0 so we wanna see
no a the existed back legs discovered your website
so for example I we can help insisted balance on your website
that we know the baseline that were started from the you can determine how
the backlinks
build during our I am
search engine optimization candid batted
look to humans I'll
built this that what we produce reports if you have existed battling
their possibilities that some bad things will get beat index
were devalued by Google at the surgeon
because we don't have any control about nom
battening making the index based upon how day were actually created
where they were created on the Internet
the the lake velocity the the
how quickly the contents been created various factors
anyway we will happen make I in Denmark don't know where we stand before we
start
0 then the content
analysis optimization
I am guidelines you look at things like
G the correct content 0 on your website
that speaks for itself we analyzed
the upkeep point that you have me to think that he would groupId book by
keywords before
but this is where we target keywords that had been agreed upon in two sets of
typically 123 keywords month and we will
they will be decimate designate target pages
during the you are a map in stage
accuse a big given campaign of group-based
on things like similar keywords related terms and also
geo-targeted as well that's lookin I'm
but we will look at this and give our guidelines
plus the website for the team %uh analysis
Boerse very critical to get everything sorted out at the very beginning
before we move onto the
search NGO optimization
aspects bar service mind
you know as we mentioned before 0 'em
with engine he was below critical critical
that we've got %ah the way at the beginning but need now to talk about
primary and secondary
what do we mean by that below well
primary keywords are the key words we consider be the highest priority
to get your website row typical marketing campaigns that he would group
each primary fewer jobs in related
second every group within 0
one fewer group the primary fewer would be the most competitive
attitude belated secondary viewers will estimate
I would recommend he would completed in this body to help structure
decide away about the whole think that we create
so and will talk to you about this isn't anyone recommend base 10
Putnam actual research but don't that be up
either if you look at the service you see there right different the
keywords quantity primary and secondary
that we the Martin's
it is a key words: and there's on page
research that and other things
again we look on the website
we look at D keywords like your ranking more
than you think you should be ranking for them our ranking for
that you want to be tracking for weekend the key was
com Kishan I'll
why the ranking forum
where are they getting bear thinks ROM
we look at be you know
is it worth try to beat your competition getting
keywords this may be due to human group hurr
Pedro we firm make sure that we installed Google Webmaster ever check in
reporting
with cycle ability his league's
I'm there is either factors
done
then we blow not get
me just speaking about on page not notice we'll talk about search engine
optimization there
yes on page which is this your business your wet your business website
was speaking about mom disposal of page
because the internet is much bigger that your particular website
some more content gets busted on other web sites
yo of page done on your website
and this one actually largely because you're right it
but we set up accounts bought business directories
Madden the press release so
for example we take the top 10 business directories
he said accounts and their I would top recipe sites
we set up separate a Cal
for you Randy that helps we get up
post content
related to your company business prided
history all related back to you the city
this press releases and business directory
that there's the social
and off-site with blog.com
setup 0 solo
there's something which Google Google+ of the xio
an account graciously be is very important Google+
Paul very important for
ranking these days 0 I'll
so we'll we did set this up to you will do that
so and if you have a stunning upset with ready
we would just need to have a and author login
so we can rush the post content duty to your site
I'll and if you have a gmail account
your company from the Rep many people
that the Google passing out but they're not using it consists day in and day out
you know two three four times a week
content need to link it with the other problems
lady the the bank and Wilson set up Google business came
Google+ business page bro
I is the Abbey Road maybe business website
on Google+ as a important for social that
time with that something like Google publisher ok him
as well we also we mention he about Socorro
so sure of my blog setup we
week set up sites in the top 10 social media this is different social media
marketing you speak about it
in short while for example with upheld
on top social media com
such as the BOM me a weld the
hi-fi identity Netlog used by
feed a PhD d clerks who
being with the ex the social media sites
accounts there 'em
purple content quality content by expert copyright
saddam and and that we we
create councils social share in signs
as he meant to put it is a very big cases more style
place on anything pose content I'll
me this content on your web site but is also
other places place content this also the show to share insights
so for example we use social so sherry sites such has made a
stumble upon web share hit
disc appt peachtree per digo
did this year bold and
me to decide a whole does post sites that the surgeon to the biscuit
daily with their ropes spiders
and when they find your cart that this will City rankings
that's a social 0 off-site
'em bomb blog %uh
set up then there's the advance
of slight block set-up so what is this
well we use the top by 0 a
off-site locales which we'd know
at we create our own account so we gonna happen
full control over the content information that's on those
0 do extremely important in today's online my
in Rome I'll as you mentioned me greatly quoted
on your website is the highest priority there have been multiple blogs
with a significant amount of Bull Racing
removed your right games I wanted the best about
your old off site called depended DRO
so we set the blocks up I we can control up on that
be nice published on their I'm will relate
industry about your website and
we information summit of my flaws that we use are
blogger Skyrock tumbler type
I blobs bought the pendulum
so without or the authorship 'em
I we upload or the content and information we put it blocked the
correct factory
for your business I will each link the blockade logs
as appropriate will be thinking league might be it is def be
a hyperlink within the content
not just posted about your website or did too deep
pages on your website also pleasant other blog as well
the advanced off-site block set-up
bad that as the onsite
unblock workmanship decorations was made before the Google
plus all the shit published setup the blog
degree setup I me too
up the relevant parts calls 0 article categorizations anti-gay
and the article page try to write it I am
connector type abided lot lock
love were to be done also
there's the general on page optimization
weeks the because I home page redirect optimization
the May redirect optimization website
the logo freed up with Eric images on your website
do something called them all text me to make sure that I'll
Texas but appropriately format it and configured
is also something important robots 0
text file me sick not your server
when he checked out get things put Kanata cool
URL's we need to up if necessary
optimized these as well %uh
solo lots and lots of things to do also we
pay titles and metatags
mom get onto the website
content and off-site
contingent battles but before about discord
on your company website missus also the of site content
that needs to be generated to facilitate your ranking
so we look at I be content analysis
AdMob my station guidelines due to cut
and miss it age when tired she would optimize they shouldn't
this big website up month to be
look existing public view website is also something quick you read density
so for example if you with us about stock traded with how many times don't
trade in a related concerns
and something for LSI late mad depicted
how much time that those Turner mentioned
on the website big basically the keyword density is too high
you can end up I'm hurt in your rankings
that most bomb
sold just moving on let mentioned that we look at the performance optimization
look at the site security setup XML site maps
%uh for your information there are 0
their different heights site maps this site map see the XML
is me for the search engine Google spiders
and their navigation facts about the need to make sure that is configured and
appropriate program bit intervention analytics
is installed on your website so we need to look
you need to understand where we stand let me start to make sure that would we
do
we can you know look medium
difference 'em between
yo how things do get me started
continue our work for wurtman ok
enough forever %uh mom
on the website warm medium gap analysis
%uh on site but loaded bandit into thinkin
all blog con tens
so I just mentioned into thinking that because as you mentioned before
note that we did every article there there are links
0 I we need to make sure your
that links are the
not just pointing 0 to
0 'em your homepage your website but also
waited to other articles
other blogs be created upon
upon on on the Internet sold for some have a blog and there are
hyperlinks within blog post you wouldn't want blog post
we speak about this a bit later on by link wheels but one
politically refer to your website and other let me refer to another blog
on another site the
and was beast we just spoke about the backlink
generations in of content
distribution is why mention will be distributed
press release sites business directories
I'm me too look also competitive
League fielded I'll solo
you know mom what what is that
well them you know just just
what is the be competitive with me here
competitive league deal well
backlinks are incoming you the link unique links to a website or webpage
basically technology a bag anything to speed by a bet no
that's a web pages are your website or top
the name on another web the back legs are also knows
those income innings imbalance things
in with things number of backlinks an indication that the popularity
more important to begin website so
yellow basically speaking to more backlinks have show that the website is
more important
and it also depends where did thanks came fro
to buy tix are important for search engine optimization subs
search engines like Google get more credit to website I'm a large number
well battling considered as web sites will read it but the divers
0 ready but certainly appears that don't have any back
so interpreting the certain search terms get if you are bound by Alex from
producer
you compels the other than 10
competitor to say that the website is more important but surgeons
up so that upon commencement up as you start to cum paid before we started
eight million we will be generated a report
with the sites told the battling referring to main
Cal the current artsy
status %uh on the website very very
and there's also the performance on the website
moving on reblogged
reputation management we
a bit by the social media ask anything else
but ish hopefully be impressive your mind
the about love the more you love were that needs to be done
to to rebuild your profile
on the Internet on using the various to
package to my gets home
so as you mentioned before everything do is based upon keyword
me to the company number of keywords
that match the that we're going to use
and never keywords is based upon the the program
the campaign that units used to take with us
0 which have a campaign think with us
we will build content I'll dependent on them out bork years we used
about the more content you generate
on the site great both you were asleep
spoke about the beginning 0 then we need to do the cat
reputation and hubris is room for speaking out reputation management now
because reputation management and not
search engine optimization dramatic we have different
subchannels within the internet channel
margins solo
nom so the initial analysis
upon my reputation management 0 involved
collected information on the popularity encourage bad be that on by the
reputation of your website
the data we Gabbert here at this stage
would be a benchmark for the rapid station management
campaign before all the online reputation management is important
and this guy Lauzon track our progress
I address be negative publicity
means very very creepy home
'em 'em we generate
listed he works associate negative
world on wanted web pages the most ideal he was too tired
but with these things dissection
ideal key with depend public did several factors including
competition pretty good word in their belly buttons
again this keyword research in this respect miss
is related to the reputation management but we're looking to see what PubMed
publicist exist I didn't get hit
is to field held positive comments
positive publicity the for you
we have this then we set
this blog setup and big deal said them
so we set up weapons with zero blogs
behind you and use social media platforms
and we set up profiles do allow users to collaborate and create is
prosumers games and consumers
montana in a bar on aspect well
bed we set up blog been cleared
because over the past wetlands and generated
back needs to decide or designs
doesn't mention before but it is repeating here
League will consist I'll separate
URL with content
0 yet some contests be up the content
5 Edward Archbold 3G regarding Monday
the map on them this issue yards to
URL system I'm hyperbole
raises duo
one phrase with the content with simply refer back to your business website
bad that other phrase would typically
ferns another blog post
great course within a blog post
I can just imagine asserted ropes biden's
will club looking for the delay to follow one linked back to your business
website
follow another leading back to another blog within the blog post but identified
their
water quality content 0 within the continental
gonna find mornings I'd be going back to another blog post because I think
called close bizarre opening depends
up upon the circumstances which one field will
bring on that this press release
righted 0 and keyword optimization
there's article writing
and keyword optimization and as low
article right things see here
peace three there all content but there are different types of content
a press release its format it
different to art school which is for my two different
a blogmarks this is why we need experts
were traded in digital on my mock
into form the word a for your business again see you could focus on your
business
will ping you trappings frahm
the from the internet
of the content %uh generation and then we go about the review
publication 'em
we will be asking me to furnish us to provide it
reviews but you've collected from your clients
and there will publish these reviews and testimonials
to the top review publications
and very very powerful to use a strategically
the building out your but the much fun
then again purpose didn't reputation management there's
social media profile rationing optimizations
I'm just seema stew repeat
this is not about 0 social social media market prospects
this about the social media
profile creation and these its purposes
use Facebook I tweeted create Facebook profile
I we could be Twitter profile as well build-up on 10
minutes with with tweets
the O dayy daily tweets
go about I'll going to %uh that 'em
Twitter accounts and quieren followers
we someone has to be doing this is a full time job
to do it is to build up your social media profile
is worth mentioning this dedicated
internet protocol address services was without a doubt
were just imagine be what to
makes the bachelor 0 so we look into a particular
I'll account and if you look if I'm in my office now to look into
a Cal from from my office
0 under one username
and I log on to log in again well I've
club from the same I P
address so what we have yeah dedicated
you know lots and lots of internet protocol address
that weakens switch and
login 0 but if there is a Cal
from different IP addresses to make this the
natural as possible to build I'll a your content for example
I'm in the UK now I'll and you know he could look as though gridlock in from
London from Manchester for Liverpool
I'll poor 0 from Scotland
or New York for that matter as appropriate
and then there's monthly report in more detail you will get your login
portal abusing the passwords you could blocking
and see exactly 'em the program's
about 40 continue with of page research as well
as we mentioned before 'em you know we need to look at
page indexing analysis Google
we need to the campsite authority analysis
lemme Adam
sites like balls right just something with scored a made-up
party again we look at the back well
and something called referring domains million
so for example you know you may have some articles
written about your company well you may have a friend but the blog and he's
believed in God stunned about you
unified well that because one rig for intimate
a bustling that's really well and good that's great late
one referring to make what we need to have his range
a for intimate thats have been content
0 post to it free back
them
and then again we look at your competitive
battling analysis
%uh we look at things like Beach
the keyword relay patient industry
be the cat the yo
how low reset the post-work
up so you may have some articles about your business
and likely be written a year ago which he is get well the search engine want to
the cut by the buttons
anti-business well what was the last time so
positive comment about your business on the Internet
you know hopefully last week 0
I'll how we need to look at types of sites
there are no posts by me sites out there there are sites
you know which are created with Matt once a month we're doing things my
year make your be
I'm taken integrated
think a smile
0 process and the problem
and also be disappointed to call connected League
findings so we look at your computer
back-alley look check this out this is real cool
you look where your
competition is getting expect from
so look at your competitors bank analysis they want to help
they get links from here and there
as causing their rankings biological hi
salute bill look back to waiting to come from
done using information we can decide what you want go to the same portals IBM
content on
Chris accounts there I'd also get you to get link jus
back from their Pacific you're right that's really cool a
and I can I ask you know when was the last time you had looked like your
competitors
backlinks to see where your happens again backlinks from
to facilitate Iran's that
I'd be continued of page CEO
the building depend upon them
generation and this is consists of
press release that micheaux remember to the force
of page press releases SW reputation
article submissions social bookmarking
web to put old profile of the missions
for a proboscis missions competitive league
building re indexing so
index in the league for example if you put I
article up added spacey dark
well depend upon website is
they made again seem to get the hand
wake up the lake so speak make sure the search engines
Park are reminded that I think exists so I guess
damn class reputation management
lot of work to be done as we've moved to
to create a build-out content view
to give you the best service and finally we move on
0 to social media
block social
media document at we use
0 Google so she dominates 0
Google+ Facebook you many many companies on the facebook
began to play is this beloved child on Google+ or Facebook
well as obstacles updated 0 members and laugh at it was replete
index when was last time you submit RSS feed 'em
and to make sure that the IRS aggregators
have the content asserted rocked the prague
you know how but you don't know how many custom
account YouTube said that he so for social media part in the protest the
country's in a school with those
dominated Google+ and Facebook
real so using YouTube video use in Big Ten
using Twitter as well
but not just that rule also use the blogger music Picasa
BNP just as well he's a main social media sites that we're going on
to Jim Craig Calderwood social media is a growing
you can custom the amount of time that
your target market spending on social media site
ever-increasing 0 social media Bass Pro is basing on my mom
more more people big connect with each other to communicate
share thoughts and feelings about business days rhymes
products and services through status messages
likes tweets leaks
photos and videos the notes I mention that
I think again message status messages likes
tweets links photos and video daily
this is being done I got a question
you know where you know went to the business
of the time to go about making sure this happens
on board these platforms so but we do
the profile creation 0
design I optimization so we have to create the profile
left to decide the appropriate lead with Greg images
prided now we need of two bites
you too many accounts to be create an account is created for the cacld
created an account that optimized is another thing
secret Italian I we optimized
I war your for your business
0 and consider this
to be done on every single platform I'm
back home didn't need the data contact to be created
posted on these platforms
this image sourcing but we have to do I'll be getting texts from you but we
there's but many 'em
royalty-free if its sources that we can use reduced
images again again be done expert experts top
do with this on your behalf bourbon
reducing run dead branded content
which is written Ford to channel
course content people on LinkedIn
would be appropriated I'll differently to what people on Twitter
to eat one blogger was YouTube videos but also
of course was also a huge you there's
opportunity but descriptions within the descriptions
many people you don't just don't bother to the hyperbole
descriptions a book quality information in there
must also be used what individuals but also for the safe search engine robots
are scouring
misinformation I'll run the content-based
when you industry to put your company as well
you foursome populate the profile
0 I'd create Feedburner
accounts anticipation no very very critical to make sure
that you looked at me the information gets created
but his also up pushed out to the Internet
so food Plaza those that you don't wear FeedBurner as I'll
for a quick and easy way to distribute content 0
its eighty-something squad RSSP me
meal syndication need at in defeat because
package everything began package with your content
and distributed yo so we
creepy bring your account and set it up
unused distributions
a post on your blog so every time you
0 'em create a new blog post:
so so you have you may have your website listing cue company website now
you create information you when you play some new information to the website
about you the better pollens service and it stays like your website
what we're doing with what we're doing here
with the Feedburner congress in anticipation
we're making sure that every time branded content
is published on the social media site
baguette it gets pushed I'll onto the internet
through you Feedburner be set this all up to you
to sit back the CD amazing results
com I'm
course there's the 0 website social integration
analytics this social sharing
and social interruptions solo
I'm to increased to increase customer engagement
its ideal to give them the opportunity to interact with you
worsens customers to enjoy your company services offerings
want to know how to get in touch I
email and phone lines
are a great social media's fast becoming the preferred
awesome solo
to facilitate this Weedsport buttons want your website and blog
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social media website this is a great tool to measure the efficiency
your social media campaigns why we will install Google Analytics on the website
spot the social integration I'll
so we will need to get access to your information will be asking for
information
YouTube would and if you already have this installed
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we're focusing on walking low-lying
powerhouse of social media sites
to build your profile online
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me capacity to signup below
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if you have any more questions about
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want to find out that I was due
help you to build your brand don't need the
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thanks very much listenin I'd best luck
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