yeah
with over 70 years of know-how and technological expertise canon' continues
to produce high-quality user-friendly cameras
to ensure good photographs it's vital to understand how light is captured and
recorded
like the human eye a digital camera captures an object in the form of light
through its lends an image sensor like the retina of the eye then reads the
light as an imaging
finally an image processor converts the image into a photograph
digital cameras are made up of many parts
they must work in precise synchronization to produce good
photographs
this feat is made possible by cannons camera manufacturing expertise
yeah
to capture light without distortion multiple lenses must be combined and
precisely aligned to design a lens canon conducts tens of thousands of
simulations involving everything from the type of materials used to the order
and arrangement of lens components next 3d computer aided design is used to
design the entire lens
yeah
lens production begins with the polishing of each piece of glass
essential know how regarding polishing methods polishing times and polishing
abrasives can only be gained through many years of trial and there
yeah
lenses are polished thousands of times and then washed
following careful inspection the lens surface is coated to reduce reflection
and protect against scratching the finished lens is so precise that is
enlarged to the size of the tokyo dome Stadium the margin of error would be
less than the thickness of a business card
cannons polishing tools are made by master craftsman with decades of
experience
it's here that traditional craftsmanship meets leading edge technology can
innovation is the history of the camera lens canon mass-produced fluoride and
ideal lens material introduced a spherical lenses achieved the first
practical application of an ultrasonic motor and developed optical image
stabilization technology
cannons breakthroughs in lens technology have redefined photography time and time
again
in the ongoing pursuit of the ideal lens canon illuminates photography for future
generations
yeah
the image sensor converts light entering through the lens into electrical signals
canon applies its original technologies and know how to develop high precision
image sensors that offer high-speed processing and low power consumption
each pixel stores tens of thousands of electrons
this has made possible a digital revolution in astrophotography
canon produces its image sensors in a clean room environment in which even a
single speck of dust is unacceptable and the sensors do not come into contact
with outside air
using a method similar to semiconductor chip production micrometer order
circuits are edged onto large disk like silicon wafers
each sensor is cut from the wafer
yeah
after bonding and other processes the sensor unit is complete
cannons entirely automated production process ensures that each delicate image
sensor meets the strictest standards of quality
canon has nurtured it sensor technology since the beginning and now its
flourishing
after the image sensor converts the image data into electrical signals the
image processor processes it
canon 70 years of camera making experience led to the creation of the
powerful digital image processor digit narrows the gap between human color
perception and a cameras objective measurement of color producing colors
beautiful to the human eye
cannons research into seamless communication between cameras and
printers is incorporated into digits circuitry
today's digital cameras can recognize facial expressions such as smiles and
weeks and identify over 30 faces at once
canon digital SLR cameras support high-speed continuous shooting and were
first to make possible the shooting of full high-definition movies
thanks to their ability to instantly process large amounts of data to create
high precision images digit performs countless processes all in the instant
you press the shutter
how are digital cameras designed and developed
first the designer sketches the body of the camera
a 3d model is then created on a computer and the details are worked out
the color and texture of the different parts and the cameras overall he's of
use are then considered the data is then passed on to the development team
designing on a computer the team incorporates various features and
functions striving to achieve a body design free of waste
canon employees 3d computer aided design to speed up the process by reducing the
need for trial production and prototypes
after repeated verifications that digital camera is developed
but before being commercialized it undergoes rigorous testing its dropped
over and over
and it's buttons are pressed tens of thousands of times until cannon believes
it has a finished product
now the cameras ready for production
various camera parts which have been developed and produced at different
locations are transported to this factory for assembly efficient
production requires the delivery of a precise number of parts several times
every working day each delivery arrives just in time for assembly
the production process is centrally managed and progress can be confirmed
from anywhere in the factory a system that supports the smooth supply of parts
the final stage in the production process is assembly
canon uses the cell production system to assemble cameras into finished products
in the cell production system assembly workers are grouped in cells which can
respond flexibly to the production demands of various global specifications
digital SLR cameras are carefully assembled by cells inside a clean room
ok
the superior quality of canon digital cameras
this made possible by the company's advanced technologies and production
systems
yeah
conscious of protecting biological diversity cannon set stringent
environmental standards through green procurement cannon only uses parts with
little environmental impact the company recycles water at all of its factories
this is particularly significant during lens production which requires large
amounts of water all water used for industrial purposes is purified at an
onsite recycling facility and reused cannon strives to reduce the resources
it uses for packaging
the company has adopted a modal shift in its transportation methods in order to
curb co2 emissions
yeah
it's with such care and consideration that cannon products are shipped to
customers around the world
right now somewhere in the world a canon digital camera is being delivered to a
customer who will use it to capture precious moments
with leading-edge technologies and superior performance cannon will
continue to deliver the world's most trusted cameras
yeah