To get started, there are a few accounts that you're going to want to set up, and I want to show you
what those few are.
Now the first one is Google Analytics.
If you already have analytics set up, if it's Google Analytics or it's another program that is fine,
as long as it gives you all of the information that you need.
Otherwise, you need to make sure that before you do anything that you have analytics set up because
this is going to give you a baseline, how is the site performing now so that we can measure the difference
as you start to implement some of these SEO efforts that we're going to be talking about?
So this is a very, very important.
If you have not signed up before it is going to walk you through the process, it's very easy.
You're just kind of put in the site's information and then it's going to bring you in to this page here
where it is going to give you a tracking I.D. and then you're going to be able to add in the code right
here.
If you're not familiar with how to do this, there's plugins available.
You can have a developer do it.
It literally takes them 30 seconds to add this to the site, so it is no big deal to be able to do that.
Now, the second account that you want to add is a Google search console.
This is also a very important account because this is Google giving you free information about how they
view your site.
So if there are any errors, if there's anything that they're flagging, they're going to let you know
inside of your Google search console account.
So you definitely want to have that set up so that you can know.
But beyond that, there are other important things that you're going to want to do here by being able
to, for instance, tell Google about your pages or new pages as you add them so that they can index
those pages, you're going to be able to see how many impressions your site pages receive in search
results, how many people are clicking through and so on.
So a lot of good information here.
So you're going to want to set this up.
Now, I really want you to be able to maximize the value that you can really get from Google search
console.
And I have a free tutorial where I literally walk step by step through the entire process.
It's a bit much for this course, so I'm going to refer you to that.
I will include that in the resources here so we can get on with SEO, but that's definitely something
that would be worthwhile for you to spend the time to go through.
The third is Bing Webmaster Tools.
Now this is just like Google search console.
In fact, Google search console used to be called Google Webmaster Tools.
So this is Bing's version of Google search console.
Again, this is very easy to set up, but this is Bing being able to give you information about how
they see your site as you can see your performance data.
Take advantage of some free SEO tools that they are giving you.
So while we talk a lot about ranking in Google, you can get traffic from Bing as well.
So not a bad idea to go ahead and set up this account and let Bing know more about your account and
see if there's anything you can do to help improve your rankings there.
Now, the last thing I do want to show you and you don't have to do this, this one is optional, but
I think it's really helpful.
There is a WordPress plug in if you do have a WordPress site called Google Typekit.
And what this does is it allows you to import all of your data, Google Analytics and your search console
data and sends Page Speed as it will be looking at coming up here in a bit and other Google tools all
into one dashboard inside of your WordPress site.
This is very, very, very helpful because this makes sure you're paying attention to your data on a
regular basis and you don't have to sign into all of these accounts separately.
I also have a step by step tutorial that walks you through how to set this up.
Literally, it's going to take you about two to three minutes to have this done, and you'll have all
the data right there.
So I highly recommend that too.
So make sure you check the resources section here where I link to all of those resources.
If you would find this helpful.