Let's talk about getting good ideas
for your YouTube channel.
You may start off your channel with
a bunch of questions like,
what should I make my videos
about which niche should I choose?
Where do I start?
What videos do I make next?
And the answer to all of
these questions really boils down to
having good ideas on YouTube.
Good ideas equate to providing value.
And so there are two ways that
your videos can provide value.
And that is through either entertaining
or informing your audience in some type of way.
And it's important to remember here it's all about
what the audience finds value in.
Here are few examples of the different types
of entertaining and informative content.
When I get on YouTube,
most of the time,
I'm looking for informative content,
and that's going to consist of your how-to
videos, tutorials, product reviews,
answering specific questions,
any types of advice, videos or tips,
those types of content are
informative when you're trying to
get some good ideas for your channel,
it's gonna be really important to understand how
YouTube's algorithm, it works.
And it's really more than just an algorithm.
It's YouTube's artificial intelligence.
And basically YouTube's algorithm follows
viewers and predicts what they will watch and enjoy.
Youtube's main goal is for you to
click and watch videos and enjoy
the videos that you watch and stay on
the platform as long as possible.
Because YouTube's algorithm is
really just following the viewers.
It's all about what do viewers want to
watch if the audience wants to see your content,
YouTube's going to keep serving it up and
rewarding you with impressions.
An example of this is one of the videos
that I made that was a product review.
In this product review was
just a hair tool that I had randomly
purchased on Amazon and
I decided to make a video about it.
This is probably the second or third video
that I had uploaded to YouTube.
And after I made it, I really thought that
the quality was not all that good.
I mean, there's like one song playing
over and over in the background.
The lighting is super highlighted and blown out.
And there are quite a few times when
my head is not even in the frame of the camera.
And this is like a hair tutorial video.
It's like so many things that I see when I'm watching
this video that I feel like I could have done better,
but apparently I was wrong because it got
over a 141 thousand views.
And what I had to do with this video
is really start to analyze it and
understand why do people find this video to be so
valuable when I felt like it was a bad quality.
Videos is because this video is a product review.
And product reviews are very valuable
because they help people to make purchasing decisions.
For free. Somebody could watch my video
and decide whether or not
they want to purchase this tool.
I can potentially save them
$50 or help them invest in the tool that we're
really worked for them and make their lives
easier or give them
the hair results that they were looking for.
If you have any content or
your channel that's getting a lot of views,
if you want to really start to understand
why is this content valuable,
it doesn't mean that your entire channel has
to replicate this one singular video,
but it's important to start understanding what
about this video is so valuable to
an audience and how can you
replicate that in other way to
present value to your audience is to start to
recognize what are some of your unique advantages?
Unique advantages are your gifts,
your hobbies, and your interests.
It's one of the easiest ways to start providing value in
your content because if it's
already a gift or a hobby of yours,
do you probably know enough about it
to make quite a few videos on it?
If you want to start diving into
your own unique advantages,
that you want to start asking yourself questions like,
what are you good at?
What things do you get compliments on?
What things are you certified or degreed
in or have specialized knowledge in,
or even just have a strong opinion on.
You can also think about
your unique advantages in life like where you live.
Other advantages you can have in your life.
Maybe you have a unique or interesting job.
Maybe you have a unique or
interesting school that you go to.
The point is when it comes to unique advantages,
every single person has
an abundant number of unique advantages.
All you have to do is tap into them
to help you to provide value to your audience.
So now let's go ahead and get into the action steps.
Make sure you have something to write with.
And let's get into question number one.
How can you provide value to your audience?
Remember that you provide value to your audience through
either entertainment or informative content.
So, what types of videos do you plan on making
for your channel and how will they be
valuable to your audience?
And then second, I want you to make
a list of your unique advantages.
And from there we're going to use these two ideas
to go a little further and do a little bit more research.
And then we're going to start making
videos based on these ideas.
Once you've completed these action steps,
let's go ahead and go into
the next lesson where we'll talk
more about research and YouTube's algorithm.