-: Hey, guys, welcome to this new section here
in the ChatGPT masterclass.
Here we'll talk
about how you can create a complete marketing funnel
using ChatGPT optimized for your target audience
to sell your products, your services.
So it doesn't matter what is the marketing goal
that you have,
this funnel that we are creating here will be optimized
and personalized for your specific goal.
So if you want to sell more products, more services,
if you want to collect leads, if you want
to promote your brand all over the world, doesn't matter
what the goal, this will help you achieve that.
And, you know, building a marketing funnel sometimes
can be time consuming
because you need to think about the strategy,
you need to think about your target audience.
What is the free lead magnet that you will give
to these persons in exchange for their information?
And all that can be very complex
and also consume hours, days, maybe weeks
of your time, okay?
But now the good news is that now with ChatGPT
and artificial intelligence,
we can do that in a few minutes.
And that's what we are doing here in this section.
So please keep watching this lesson here
because here I will give you the fundamentals,
the steps that we are building here in this section.
Okay?
So I went to ChatGPT, as you can see here on screen,
and I asked a simple question,
how can I create a marketing funnel with ChatGPT?
And here is the answer.
ChatGPT can help creating a marketing funnel
by generating content ideas, stage of the funnel,
creating a compelling copy for ads, landing pages,
automating email sequences.
And here are the steps
that we are using here in this section
to build your marketing funnel from scratch.
So number one, we will identify your target audience
and buyer persona.
And that's important because if you have that,
we can build all the funnel based
and optimized on this buyer persona.
So if you are watching this course in order,
you probably already have the buyer persona.
If that's the case, you can jump the video
where we work on the buyer persona.
And number two, we are developing a free lead magnet
to offer to your audience.
What is a lead magnet?
Lead magnet is something that you offer for free
to your audience in exchange for their information.
You maybe see that already online.
Sometimes you go to a website, they say,
"Hey, do you want this free report?
Enter your email here.
Your name, your email.
Do you want to see this video? Enter your name and email.
Do you want to access my free ebook?"
For example.
"Enter your information here."
So all these things, the webinar, you know,
webinar is a really popular one.
So all these things are lead magnets.
And sometimes you may be thinking, okay, if I want
to give a free e-book, how long it will take me
to write an ebook about my topic?
I mean, it can take you days
or month to write an e-book, a book, right?
But not now, because we will be use ChatGPT here
in this section.
After we have the lead magnet,
I'll give you all the examples that you can use
and how to create each one of them.
We'll create a landing page copy
to drive people to that landing page.
And in this landing page,
you will collect their name and email.
You'll have the page, it will be a website
where you have the copy, the headline, everything there
to collect their name and email.
I will not build a website here, okay?
We will just use ChatGPT to build the copy, the text,
the title, all this copy that needs to create
that desire on your customer heart for your products
and service and need to be good enough
so they want to give you their name and email.
We will create that with ChatGPT, not the website.
If you don't know how to create the website,
you can check other courses we have where we teach step
by step all the process, okay?
Next, number four, we'll use ChatGPT
to generate copy for your social media ads campaign.
So if you want to create ads to collect leads
and send people to the funnel, we are doing that too here.
And also, one of the things that is most time consuming,
we'll use ChatGPT to create automated email sequences
for people that are in the funnel.
So once we put people in the funnel,
and they get your free lead magnet.
I mean, that's just the beginning.
We need to start sending emails to these people saying,
hey, thank you for joining the funnel,
thank you for joining here the community.
Here is the free lead magnet.
You can access the document here on the links.
Also, after that we will send some other emails
where the goal is to increase the relationship you have
with your client and the trustful relationship
that they have on your products, your services,
your company in you.
And by the end of the sequence,
the goal is that they will open their wallet
and buy what you offer.
And number six, we can measure the effectiveness
of your funnel and make improvements based on data.
We can use also ChatGBT to do that.
So these are the six steps we are doing.
In the next video,
we will be identifying your buyer persona.
Again, if you already have a buyer persona,
just jump the next video and go to the next one,
which is about the free lead magnet.
See you there.