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I can help you.
Documentaries are not as seen as feature films.
I can't do it. I'm the Director of Public Relations for Guess.
We will never put Morgan, your average Joe, on a billboard, ever.
You're making a film about that? OK.
It's not something that we do.
We're just unable to participate.
My... My response is, we really don't wanna be in the film.
I mean, it doesn't sound like a movie that I would be excited about going to.
It goes against everything that we do.
Yes, that would help.
I've got too many other things to think about.
Robert Weissman loooves JetBlue! Happy Jetting!
I've gotta try to keep a straight face.
Hello sir. Good morning.
Welcome to Grand Hyatt Hotel, Sao Paulo.
People became more and more aware
that the pollution in Sao Paulo
was one of its main problems.
And by "pollution" we not only mean air, water, or sound,
but also visual pollution.
We could no longer see the city.
We were just reading and reading.
I try to do things to change the city
so that Sao Paulo can be seen in the world
as something different since it does not have natural beauty.
It needs something else
so that people can sense it as something special.
Research has shown positive feedback from 90% of the city.
There were billboards all over the place.
It would make people confused.
The absence of outdoor advertising has allowed us to see more of nature.
Everything is much clearer.
We are now able to focus on things that we want to see and admire,
without having other strong images deviating our focus all the time.
You have to change the whole structure of the business.
Today we work instead of investing in advertising,
to have something that attracts the customer.
Our job is to look for referrals.
I told him my school is for sale.