The next thing for us to talk about is CRM software customer relationship management software customer
relationship management software right experience offer what does it do here.
You got a little diagram for one of the CRM firms that's out there.
So one of the companies that provide CRM software and basically you have marketing sales orders support
marketing sales order support.
Basically it's just customer relationship management managing your customers and your marketing time
when you're going through the sales process when you're taking their order or delivering their order
tracking order.
Following up on their order and giving them support how do you manage customers through that cycle.
So this is Zoho take our customer relationship management and yes pretty much right in line with some
CRM software do more simple do less.
Right but how does CRM offer help with marketing particularly Zoho.
So help with marketing their CRM software.
Zoho is the company right which offers one of the companies which offers CRM software run campaigns
Generate Leads form a database design its qualifying leads convert leads track opportunities deliver
products produce invoices good knowledge base rate Knowledge Base Business Intelligence same thing provide
service conduct trainings manage cases.
Right.
So that would be scored anywhere where you know like anywhere you have marketing functions sales functions
or functions for function CRM software to help out what is out.
What does that look like.
What would be a concrete example of that.
Like lets just say I had like business which did real estate loans for people so if I had CRM software
I might want to look in running campaign to you know try to get new customers.
And so the campaign on my run would be to look you know send out mailings to people.
And so I could send out mailings to people to keep track of which mailings went out and and then once
the mailings went out they could start going through decision tree process.
So if I didnt hear back from the customer in a week we can have somebody give them a follow up call
Hey did you get the letter we sent you.
Just curious we might be able to help you.
Interest rates would come down.
And so based on the call did they come in for an appointment did they not come in for payment if they
didn't come in for an appointment going down the decision tree.
Right.
So decision tree looks like this.
I am typing with one hand.
By the way because my old ones hold my back this is what the decision tree looks like.
And basically you're kind of going down yes no yes no yes no.
And so you know if this happens then you don't read the text of whatever these are.
Here we go here's a generic one.
You know if this happens you know that this is not happening do that and do this do that.
So in that example right where you know if they do come in and claim that OK great.
And if they don't all right then send them another little letter or postcard.
Nice talking to you that.
Please keep us in mind.
You know when you have real estate or whatever so that decision tree that would be part of the marketing
right there when they come in.
Right.
We convert really make sure it turns into a sale.
So that's kind of how it would work.
We gave you that example.
You know like any time somebody called the organization automatically their customer contact information
comes up so we know who we're talking to within the organization or what kind of contact an organization
has had with them.
And it also provides metrics and you know charts on you know what's going on in the industry.
See here is a sealed lead source kind of a fuddling process turning sales to customers.
So one of the features of CRM software tailored marketing one on one customer service retaining customers
building brand loyalty and providing information customers actually want.
I really like is even those in Spanish.
Now I don't really read spirit but here it just kind of shows some of the different CRM firms which
are out there right.
So Zoho is the one who just look at that and sales force dot com is another one that's out there.
Sugar C-R is another one.
Oracle and Microsoft right.
The big database companies.
No surprise there are sales.
Each clients the tiger never at all.
But apparently they're out there.
If you google CRM software you can see some of those companies too.
Zoho sales for force right now are the top sales for three right here the top sugar see area right near
the top so a little bit further down in the organic search results.
I really like the way Zoho looks.
And here is kind of like just an example right.
Keeping track of one client or another example.
I don't know what their interface looks like whatever that's different here sales force dot com.
And you know some of the dashboards they provide.
There's a picture of the dashboard.
They provide There's the you know one of the things that's out there that I saw when I google CRM software
is just you know the ratings what people think of a different services that are out there.
You can look at those.
But here's some of the stuff that Zoho offers which I thought was interesting to look at Contact Manager
CRM closing more deals less time.
You know and a lot of different services that kind of come together with.
So in addition to just the straight CRM and I was looking for for a train on you know some of these
things and I went to Linda dot com and they didn't have anything for sales force or Zovko or CRM software.
And so I came back to zone on it to search for other resources.
Do have webinars which might be really interesting take a look at you and so you know here some weapon
are in America and you know learn the CRM basics learn how to attract retain and delight your customers
and join us learn how to set up your CRM account and customize your CRM with great workflow.
So it just kind of introduction to CRM and probably sales force something like that sales force Well
in our sales force webinars events within our X area and the arcade world than ours that you can go
look at and register for upcoming webinars and there whatever.
You know Tony Robbins Tony Robbins.
Maybe it is Anthony round's come around.
And yes social selling writhings sales with social or read road to dream for Focus series.
I don't know if you can learn more about it here.
And you know the software is absolutely essential for any organization when you're doing sales managing
your relationships your customers.
It's absolutely essential for you to know about.
It's not just big.
It's not just for big businesses like you know you get if you're doing sales of any kind you get in
on this software probably pretty inexpensively start keeping track of your customers managing your relationships
your customers more effectively by using CRM software.
So something absolutely for you to know about where are going to go in life.
Whatever company you end up working out you know having an awareness that cárdenas offers out there
that's really effective and that you get into it relatively easily will be able to help you even if
you're just like running a barbershop you know keeping track of your customers and being in contact
with them.
And you know I don't know what that would look like in the barbershop but you know if you're doing real
estate or whatever happens to be you'll be able to do better business if you know what CRM software
is and learn a little bit about it and know that it's there when you need to use get a little training
and put it into play.
All right that's the art of software.