[ Dramatic music plays ]
TRUMP:
"Celebrity Apprentice" is back
with an all-new season
and all-new celebrities.
It's going to be bigger
and better than ever.
Who will be
the next Celebrity Apprentice?
ANNOUNCER:
78 different celebrities
have come seeking the title.
You pressed the last button
in me, Miss Star Jones.
I do what I want.
You've raised no money.
You ain't doing Jack for me,
Piers.
You know why you've raised
no money?
I ain't going nowhere.
But only six have succeeded.
Whoo!
In the process, they've changed
millions of lives forever...
JOAN: Here's my first friend
to die of AIDS.
That's why I work
for God's Love.
ANNOUNCER: ...and pushed their
own careers to new heights.
That's a good joke, man.
ANNOUNCER:
This season starts
with two all-new teams
of celebrities.
For the men's team,
award-winning journalist,
war correspondent, and talk-show
host Geraldo Rivera.
Sure you want to alienate
the old timers?
Two-time World Series champion
Johnny Damon.
Television icon
and shark slayer Ian Ziering.
I'm used to fighting flaming
sharks flying out of the sky,
so I know I have what it takes
to win "Celebrity Apprentice."
Grammy-nominated
and multi-platinum musician
Kevin Jonas.
KEVIN: I may be one
of the youngest people here,
but I definitely have the
experience to win this thing.
NFL wide receiver and five-time
pro bowler Terrell Owens.
Star of "Deadliest Catch"
and Captain of the Northwestern
Sig Hansen.
Actor and legendary comedian
Gilbert Gottfried.
Golden Globe-nominated actor
Lorenzo Lamas.
I want to win this.
I am withholding nothing.
ANNOUNCER: For the women,
movie star Vivica A. Fox.
VIVICA: Coming from the big
screen to the boardroom,
baby, I am definitely ready
to set it off.
ANNOUNCER: Gold medal Olympian
and world-class gymnast
Shawn Johnson.
TV personality and famous mother
of eight Kate Gosselin.
Stop telling them
I have eight kids.
They will run faster.
America's sweetheart
and television icon
Keshia Knight Pulliam.
Best-selling author and reality
megastar Brandi Glanville.
Olympic gold medal snowboarder
Jamie Anderson.
Former Miss U.S.A.
and star of "The Real Housewives
of Atlanta" Kenya Moore.
I know who I am.
I am fabulous!
ANNOUNCER:
Journalist, news personality,
and best-selling author
Leeza Gibbons.
LEEZA: You are looking
at The Celebrity Apprentice.
It's me.
ANNOUNCER: It's a brand-new cast
with all-new tasks.
IAN: Show me the money.
Hot girls! Hot girls!
ANNOUNCER:
They're ruthless...
Lead, follow,
or get out of the way.
Shut the [bleep] up.
She's just a drama queen
without a crown.
You are a toxic trick.
You've put me between
a typhoon and a hurricane.
ANNOUNCER:
...they're crazy...
TERRELL: Wow!
Ooh!
No, I didn't!
Whoo-hoo!
BRANDI: Aah!
ANNOUNCER: ...and they're
determined to give it their all.
KEVIN: Geraldo, wait five
seconds to hear what's going on,
then you can speak.
Hold it.
Don't grandstand with me, dude.
VIVICA: Stop. Overthinking.
Can you grab those and [bleep]
take them down there, please?
Who's got cash?
Who's got credit?
GERALDO:
Geraldo, you still got it, baby.
Am I right or am I wrong?
No, you're right.
Good son.
Camera, action.
Waah!
GERALDO: I've been shot at,
had knives drawn on me.
I have never done this.
I have never really been
in a challenging environment
where business is the object.
KESHIA: Everyone knows me
as Rudy Huxtable
on "The Cosby Show."
But this is a wonderful
opportunity to show people
who I am as a businesswoman
and just a human being
outside of the characters
that I'm playing.
SIG:
I'm gonna come at 'em swinging.
I'm not gonna hold back.
Gonna bark and scream and yell.
That should take me far.
SHAWN: I'm an Olympic
gold medal gymnast.
I'm used to really tough people
and intense competitors.
There's not much
that can break me.
10 years,
$13 million raised for charity,
and we're still going strong.
Welcome to Rockefeller Center,
a great place,
the heart of New York, and, very
importantly, the home of NBC.
John D. Rockefeller,
the father of modern-day
philanthropy,
developed Rockefeller Center.
So, you're gonna be doing
a lot of philanthropy.
You know, we've raised
$13 million on "The Apprentice,"
and it's going up
very, very rapidly.
So, I wish you a lot of luck.
Are there any questions?
I'm wondering why we have to
stand outside
in the freezing cold
when we could be in
a warm office somewhere?
Do you believe
in global warming?
Oh, yes.
And yet you're freezing
your ass off, right?
Okay. That's all right.
Now, we've broken the teams up
already, men versus women.
You're gonna go back later
to Trump Tower.
You're gonna choose
a Project Manager,
and you're gonna choose
your team name.
Okay?
Now, the restaurant business
is very tough.
It's ruthless.
It's killer.
And that's
what you're going to be doing.
Pie Face.
You know Pie Face shops?
You'll be creating and selling
your own celebrity pies.
And the one that makes
the most money,
that Project Manager
has a chance to win
one hell of a lot of money
for his or her charity.
Just one little wrinkle.
The Cake Boss
is going to pick the team
whose pie he likes best
and somebody's
going to be getting
a very big bonus
added on to the team dollars.
Toshiba -- great company --
is giving the bonus.
My advisers this week are
my daughter Ivanka and Piers.
Does anybody have any questions?
Yeah.
Can we go inside, please?
Yes, you can.
Yes.
It's going to be great.
Nobody wants to be
the first person fired.
Do you hear that, Geraldo?
I do, sir.
You don't want to be
the first one out.
Absolutely not.
Good luck, everybody.
Raise a lot of money
for your charities.
KESHIA: Oh.
VIVICA: Well, looky here.
BRANDI: Nice.
I like it.
Okay.
VIVICA: Anybody want to start
tossing names out there?
What about something like
Trojan Horse,
how they kind of
Trojan Horsed in
and they were the underdog
and --
Condoms.
Yeah.
Oh, Trojan Horse.
I didn't think about --
VIVICA: Yeah, no.
[ Laughter ]
How about Team Infinity?
JAMIE: I like that.
Infinite possibilities,
like being able to come together
to overcome
any challenges.
I like that.
Yes.
Infinite possibilities
is good.
Mm-hmm.
BRANDI:
What about Team Gold?
We have two gold medalists
on our team.
And I just think that it's,
like, luxurious and strong,
and it means first place
in a lot of ways.
Gold embodies everything
that you work for.
I mean, you don't shoot
for silver.
VIVICA: Word.
I think the Infinity was
the number one we all liked.
I think Gold
makes sense.
Kenya and I definitely have
a history of little bad blood.
She's very competitive.
But this isn't "Housewives."
This is "Celebrity Apprentice."
So I hope that Kenya
leaves the Bravo drama behind.
VIVICA: We've got two --
Team Infinity and Team Gold.
KENYA: I think a lot of us
like Infinity.
Yeah.
We like Infinity,
definitely.
Looks like it's our number-one
choice, ladies. Correct?
BRANDI: Right.
All right.
Yay,
it's my name.
Yeah, yeah, yeah, yeah, yeah,
yeah, yeah, yeah.
KENYA: The name
we settled on was my idea.
This is what I do, people.
I create hit catch phrases.
Who created
"Gone with the Wind Fabulous"?
Okay? Who created Twirl?
Mm-hmm. Me.
That was my name.
I'm happy about that.
TERRELL: They have a lot
of Alpha females over there.
GERALDO: They have a lot.
Boy, I'm -- I have to say,
I'm glad I'm not in that room.
SIG: I wonder if they're gonna
call it Team Hormone next door.
[ Laughter ]
JOHNNY:
Being on a new team,
it's something
that I'm kind of used to.
I mean, I've been on four teams
in the big leagues.
A new team is nothing for me.
Team names.
Throw 'em in.
We've had this terrible winter.
Why not Vortex?
Vortex is a storm.
It's powerful.
And that's kind of us.
We're the vortex.
Are we in for Vortex?
Let's write it down
and see a few.
We don't need to rush to --
to decide, right?
Mm-hmm.
What about
Gilbert's Warriors?
I don't know
how the rest of you feel.
KEVIN:
I actually like it.
Tornado.
SIG:
Write down velocity.
Vel-oc-i-ty --
too many syllables.
Vortex.
Bang, bang. Bang, bang.
Vortex. Here we come.
Why don't we just call this
Team Geraldo?
[ Laughter ]
IAN: There you go.
IAN: Geraldo, clearly, he's
used to doing things his way.
He's been doing it his way
for the last 30-plus years.
And he's certainly not
used to hearing "no."
Vortex was just a swirl,
it's --
But a vortex would be
that mighty cyclonic swirl.
Yeah, but it --
I just don't want
to rush to a decision.
KEVIN: I just felt like the name
was just missing
more that had to do
with business.
But Geraldo was, like,
a frickin' steamroller.
SIG: Everybody's good
with Vortex, right?
We're all good with it?
JOHNNY: Yes.
Good.
IAN: We're excellent.
VIVICA:
Now, let's move on.
What's the next
order of business?
SHAWN:
Project Manager.
Raise your hand if you desire
that task.
[ Laughter ]
KESHIA:
I wouldn't mind.
I mean, I'm open to
whoever you all feel
is up for the challenge.
Like, of course,
we're all here
to, at some point,
be the Project Manager.
Then I pick you.
I do, too.
VIVICA: All right.
Yay!
Keshia. Yes. Done.
KESHIA: It's a lot of risk being
the first one out the gate
to be a Project Manager.
But I knew this would be
a phenomenal opportunity
to raise a lot of money
for my charity, Kamp Kizzy,
my foundation
that's all about empowerment
and self-esteem for youth.
We have to get
the people there.
And there's several people
with a lot of social-media
following.
I could literally tweet
and social media,
Facebook, Instagram, Twitter
for every single one of us.
You handle that.
Shawn is social media.
Shawn and Brandi.
BRANDI: Okay.
Mm-hmm.
Ladies.
KESHIA: Yes?
How are you?
VIVICA:
Oh, my gosh! Hey!
Good to see you.
Pleasure.
How are you?
LEEZA: Hello, Piers.
This brings back
such fond memories for me.
Holy moly.
Good to see you.
Nice to meet you.
You can call me Piers.
It's fine.
Piers Morgan came by,
and I was really surprised.
I mean, I've watched him
so many times.
So my reaction was,
"Holy moly!"
I was like, "What am I doing
getting starstruck?"
But I did.
So.
KESHIA: Yes.
Day one, you're all bright-eyed
and bushy tailed.
VIVICA: Right.
You're feeling excited.
The sheer hell of this hasn't
really cut home yet, right?
Oh, yes, it has.
Who's Project Manager?
KESHIA: I am.
You are?
Yes.
How are you feeling
about that?
I feel really good about it,
actually.
But if you lose,
you could be the first out.
No risk, no reward.
KENYA: Yes. Right on.
I like the attitude.
Now, here's a tip for you.
Looking around the table
of delightful ladies,
all of whom, I'm sure,
are extremely trustworthy,
decent people.
[ Coughs ]
Underneath it, a few of them
will be looking
to stab you
right in the back.
From my experience
being a Project Manager,
everyone around the table
has got to know
exactly what their
responsibility is.
Because if they don't,
they can wriggle off the hook
when it gets nasty
in the boardroom.
Good thinking.
So, what's the game plan?
We're gonna utilize our
social media and our celebrity
to get people to come
and let them know about it.
We're heading up
the social media part of it.
PIERS: Okay. But it's not gonna
win you the task.
This is about money.
Mm-hmm.
This is about all of you getting
your biggest high rollers
and making sure you sell those
pies for more than they do.
Mm-hmm.
Keshia seems pretty smart to me
and quite focused.
Having said that,
if you're Project Manager,
she should have five or six
big spenders ready to come
and win this task for her.
It's a big risk to take
that Project Manager role
in the first task
if you don't have them lined up.
We got this.
VIVICA: Absolutely.
Mm-hmm.
Look.
I will leave you to it.
Remember the money and remember
to delegate properly.
Yes, sir.
PIERS: Best of luck.
Thank you very much.
Good luck, ladies.
Take care.
Pleasure to meet you.
Well, then.
IAN: We've got to move on now
to the Project Manager.
Since he said
Team Geraldo,
let's just make Geraldo
our Project Manager.
JOHNNY: How do you feel
about that?
I accept
if you are unanimous.
I take on the responsibility.
IAN: Hold on a second.
We're gonna need
to raise money.
So if you've got the contacts
and the depth
and those resources,
then I'm all for it.
I know some high rollers.
Great.
Congratulations,
Geraldo.
My charity is called
Life's Work,
which takes care
of the developmentally disabled
and the severely autistic.
It was my honor
to be the Project Manager.
Once you've survived Tora Bora,
once you've survived Somalia,
I think that the task
will be not so daunting.
Hi, team.
KEVIN: Hello.
Good to meet all of you
finally.
I'm so excited.
SIG: Ivanka came in.
Very, very beautiful.
She had a presence about her,
as well.
A lot like her father.
IVANKA:
What do you guys think?
Well, Celebrity Pie Face,
we're going to take
this market by storm.
Amazing.
Vortex.
LORENZO: We're very happy
to have Geraldo
lead the first task.
IVANKA: I think the men's team
is starting off very harmonious.
They seem to be a lot of support
around Geraldo,
their team leader.
It's a responsibility
that I accept willingly,
particularly when they said
they have my back.
That's either very optimistic
or a little bit naive of you.
But we've seen
this story before,
so I'm not sure how long
it continues, but thus far,
they seem to genuinely like
one another.
What do you make of your team
and what skill sets
do you think
various people have?
GERALDO: You know, Kevin,
my daughter's icon.
When she was 9,
she wanted to marry him.
If I may say,
I wanted to marry you, too.
I, you know --
I have a picture of you
in my bedroom.
I would only hope so.
Ian, I mean, my goodness, what
could you say about "90210"?
LORENZO: Or "Sharknado"?
Or "Sharknado."
You could start
by calling me "I-an."
I-an, Ian, I-an.
It's always been "I-an."
IVANKA:
It's amazing to have Ian aboard.
I'm a huge "90210" fan.
Unbelievable "90210" fan.
That was the pace-setting,
pop-cultural program
of that era.
I don't think
I ever missed an episode.
GERALDO: Right.
Glued to it.
I love "90210."
I'm gonna start pummeling him
with questions
about Dylan and Brenda and Kelly
and all the tawdry details
I wish I'd known when I was 14.
GERALDO:
We got to get the people --
SIG: This round's
about the dough.
Got to get
the people there.
Oh, no pun intended.
It's all about the dough.
All about the dough.
GERALDO: In terms of social
media, Kevin, I would imagine
that you have more followers
than the rest of us
added together.
KEVIN: Me, if I tweeted,
I can bring in a lot of people
with that reach
very quickly.
I'm gonna utilize that.
KEVIN: There's a lot
of Jonas Brothers fans.
Just on Twitter, I have
4.3 million that follow me.
I'm gonna say,
"Hey, show up here, guys.
Do this for me.
Thank you so much."
And they're gonna do it.
I'd like to get that word out
starting right now.
Every one of us use
every one of your contacts
to be at the Pie Face.
Let's find out --
would someone please Google it?
KEVIN: Geraldo is used to being
the Alpha male.
He walks into a room,
people know him,
he's had a long history,
and I totally respect that.
But at the same time,
I don't know
how I'm gonna work together
with him.
.
[ Funky music plays ]
All right.
Looks like they need
a little help in here.
Our task is this
incredibly complicated job.
We've got to make pies.
We've got to market pies.
We've got to get money.
We've got to raise funds, as
much money as we possibly can.
So we are going to be
baking the pies.
Can we see the kitchen?
Yeah,
let's go downstairs.
Okay. Everybody stand by.
Everybody stand by.
Listen up.
Everybody, let's --
let's just get focused.
Let's have another meeting.
KEVIN:
We should all be in the kitchen
working and building pie.
Do you agree with that?
I just want to make sure that
everyone's done all they can
on social media
before we get into the pie.
KEVIN: Okay.
Has everyone done
their social media?
When in doubt, Facebook.
When in doubt, Instagram.
When in doubt,
get the word out.
Yep.
But you've got to stay busy.
KEVIN: Social media is not
a weakness for me.
No disrespect to him
and the amount of people
that follow him.
It's just,
I'm very socially active.
GERALDO:
Okay, so, promotion --
I'm gonna be dialing
for dollars, essentially.
So I'm gonna be in a corner
raising money.
I feel like we should
get into the kitchen,
start making pies now.
KEVIN: I feel like we wasted
a lot of time
when we should have been
downstairs
starting to bake the pies
when we haven't even seen
the kitchen yet.
I just want to summarize
what everybody's doing,
let every -- we know...
We already went through that
in the war room.
I almost interrupted Geraldo,
but he's the Project Manager --
whatever he says, goes.
His word is gold.
So I will respect him
and do that.
But it was a waste of time.
All right. Let's go.
Let's go to work.
KESHIA: We have to decide
on our flavors.
Why don't you come...
In the kitchen?
...so that we can see
what ingredients they have.
We had to create
two celebrity pies --
a savory pie and a sweet pie.
Whatever we make,
it has to be delicious
because Mr. Trump let us know
that there would be a huge bonus
for which team won
for best-tasting pies.
Right now, I'm feeling, like,
between the pear
or the blueberry.
JAMIE: What about pear
and blueberry?
KATE: I mean,
there's a way to make --
Blueberry pear?
VIVICA:
Ooh, blueberry pear.
Doesn't that sound good?
VIVICA: That sounds great.
I've never had a pear
and blueberry pie,
so I thought, "Why not
come up with something
different, creative?
And hopefully,
it will be delicious."
KESHIA:
And then savory --
We could do
any of that.
You can do,
like, cumin --
Cumin, onion powder,
cayenne, chili powder.
Yeah.
Taco?
Yeah.
When you said taco, I have
an amazing enchilada recipe
that could lend itself
to this.
Some sort
of enchilada pie.
KATE:
Well, it's your thing,
but I feel like calling it
a taco pie, I mean --
They're all Mexican.
The reason I said enchilada
is because enchilada
is already kind of like
a baked dish.
The taste of it
is gonna be the same.
I'm just stuck on the --
on the --
Taco pie?
Which do we call it?
BRANDI:
Someone's saying it's taco,
somebody's saying enchiladas.
I'm like, "Let's move on.
We're on the clock."
Kate loves the sound
of her own voice.
Well, it's your thing.
But, I mean, tacos...
We are wasting a lot of time
on this.
Okay. We'll do some sort of,
like, enchilada taco pie.
VIVICA: Okay. Cool.
BRANDI: Perfect.
KATE:
Girls, we got to get baking.
Let's do this.
Okay.
Wish me luck.
Keshia hadn't clarified roles
at that point.
But Jamie and I self-delegated
and just stepped in
and got to work.
We need 15 cups
of seasoning.
I was just thinking, like,
adding the spices as we go.
I agree with you.
That's how I cook at home.
But I only have eight kids
and it's what's for dinner
and they don't have to love it
and be judged on it.
Okay.
I cook three meals a day
for nine people.
So to come up with
a huge quantity of baked goods,
it's an understatement
to say that I was comfortable
doing that.
Incoming.
Yeah, yeah.
[ Bicycle bell dings ]
Better than nothing.
[ Chuckles ]
Uh, hi. It's Geraldo calling
Mr. Catsimatidis.
WOMAN: Your name was?
Geraldo Rivera.
IAN:
Geraldo is the Project Manager.
He took the responsibility
of being on the phone,
raising money.
Gilbert's task
was finding entertainment.
Terrell and I were working
on the graphics.
The other guys were getting
acquainted with the kitchen.
KEVIN: Okay.
I got my recipe.
I was trying to do, like,
a chocolate and vanilla layer.
And then a layer of crust
in the middle between the two.
So, the recipe I picked is --
my wife makes it all the time.
It's called icebox cake...
One.
...which is a pudding-based
dessert pie
with a graham-cracker crust.
It's awesome.
KEVIN: Wow.
LORENZO: It just has to
cook down a little bit.
We're gonna put
whole milk in there.
For our savory pie,
Lorenzo did
the low-calorie version
of a chicken pot pie.
High-pressure situations,
right?
LORENZO: Let's get busy.
Would you take a chance with
just a little bit more garlic
or a little bit less
garlic?
More garlic.
JOHNNY: Okay.
I'm not the guy for the
fundraising tasks, to be honest.
You know?
I'm an actor.
I've got rich friends.
But I can't compete
with the contacts
that Geraldo might have.
So I really have to try
to contribute in the other ways.
Wasn't it around 400?
Isn't that
what we figured?
SIG: I'm in the Bering Sea in
Alaska fishing crab year-round.
I don't know anything
about pies.
But you want me to make crust,
whatever.
Might not be the greatest,
but whatever -- I'm gonna do it.
[ Beeping ]
Check that oven out
right there.
JOHNNY: Oh, it started beeping,
buddy.
Where's my gloves?
Are those a little burnt,
you think?
This one looks very dark.
It's fine.
LORENZO:
There was a faux pas.
I think we probably
mismanaged the time.
So they got extra cooked.
Just pull out the ones
that are really dark
and we'll leave the ones
that are passable, okay?
A good 600 pies, like, black,
shattered, no good.
It's kind of a mess.
But at this point,
it's just way too late.
SIG: This is bad.
.
[ Funky music plays ]
JAMIE:
They're gonna taste delicious.
KATE: May the gods
of good flavor be with us.
I don't think
it's thick enough, girls.
Put some sugar in that sucker
and come on.
More sugar?
I promise you.
Okay.
Add another cup of sugar.
JAMIE: Being a professional
snowboarder,
I haven't made a ton of pies.
We didn't even look up a recipe
or ingredients.
That one,
we totally free-styled.
KATE: Oh, my gosh.
The flavor is amazing.
Sold!
That's pie.
Good?
It's done.
It needed more sugar.
Yep.
The taste factor for these pies
were huge.
Aah!
We wanted to make sure
the Cake Boss liked it
and that we had the opportunity
to win that bonus.
Man, that is smelling like
I want to eat it for dinner.
So good!
Jamie came up
with the sweet pie.
And I was more the savory,
which was an enchilada pie.
After this comes out,
the chicken is baked.
We'll top it with cheese
before we put the top on.
Yes.
There's a lot of pressure on us
because these pies have to
get done in mass quantities
and they have to taste good.
KATE: You're awesome.
Thank you.
You're awesome.
I just got word
one FedEx check
will be here by 10:30
in the morning.
Hallelujah.
I got two so far.
VIVICA: Way to go.
I have two.
LEEZA: They're showing up.
We're gonna pull it out.
BRANDI: Yeah.
We're all trying to get people
to show up and support us.
Hi, Tim.
How are you?
As a celebrity interviewer,
I am incredibly blessed
that I have some relationships
with people
who have some sizeable dollars.
I think
they're gonna be there for me.
So I'm feeling pretty good.
KESHIA: I'm actually
the Project Manager.
WOMAN: Fantastic.
So, basically, it's, like,
win or go home right now.
From the days
on "The Cosby Show"
and having that great example
with Mr. Cosby,
the importance of philanthropy
and giving back to others
has been a part of my life
for forever.
I'm just reaching out to,
you know, everyone
who could possibly
be interested.
I knew I had people
who would support me.
So I went into overdrive
to try to secure
some substantial checks.
WOMAN:
Good luck. I hope everything
works out in your favor.
All right. I appreciate it.
Thanks.
Take care.
Okay, bye-bye.
Whew!
I was trying to get in touch
with some comedy clubs
just to get some comics
to stop over for tomorrow.
GILBERT: I think everyone
is kind of wondering
what contributions
I'll be making
and if I will screw it up.
I can't really tell.
I have a guy, a friend of mine,
a carnival guy,
who will stand outside
and swallow fire.
Get him.
I made calls to a bunch
of show-business friends
to just give it
a carnival atmosphere.
And I've got
a Howard Stern lookalike.
[ Groans ]
[ Laughs ]
GERALDO: The more action
out there, the better.
GILBERT: Yeah.
Gilbert, Gilbert, Gilbert,
my man.
He's a breath of fresh air.
I think he's my most favorite
guy of the group.
Anything I can do
down here?
Just do like this, like that,
and a little bit on the inside.
We're doing good, man.
We're getting these things done.
KEVIN: That's good.
That's perfect.
My man Gilbert
has got it down.
We were making pies
with Geraldo's face on it.
Basically, it looked like
Geraldo on acid,
but I was working.
It was right up to my intellect.
KEVIN:
You're doing a good job.
GILBERT: I am?
Yeah.
That's the nicest thing
anyone's ever said to me.
SHAWN: We're gonna try to get
these cooked in the next hour.
Make them smile at people.
They'll buy more.
Let me help you.
SHAWN: Yeah.
You're right.
BRANDI:
I just sent everyone the Tweet,
and I want everyone to use
the same exact verbiage.
KESHIA: Is it a Tweet
or is it an Instagram?
It's either way.
Both.
You can just use it on Facebook.
Take a picture of the Tweet.
So, I'll put together
a Pic Stitch.
Okay.
And then send it to you guys
so you can just Instagram,
Facebook, whatever.
KESHIA: Perfect. Okay.
Cool beans.
Keshia put me in charge
of social media.
And I was pretty excited
with my role.
Being the youngest,
I feel like I've kind of grown
up in the social-media era.
I know it
and understand it well enough
that I feel like I could
take control of that
and do well in it.
If anyone is not doing
something,
get the hell over here
immediately.
KATE: We need help over here,
girly goos.
Most of the girls were sitting
at the table up front
working on hashtags
and other such random things.
We need extra hands.
You can social media
till you die.
But without something to sell,
we had no funds to raise.
What do you guys
need me to do?
We need to start doing
the lids.
BRANDI:
The Jonas Brothers, man.
JAMIE: What about them?
It's just he has so many Twitter
followers and so many fans.
It's crazy.
And he's from here, so...
I know.
But you know what?
Flip it.
That doesn't matter.
Hot coming through.
Hot, hot, hot.
JAMIE: Awesome.
These look great.
KESHIA: We pulled together.
Everyone, you know,
manned their stations,
did what they needed to do.
We need
just one more tray.
One more. One more.
One more. Let's go.
Let's hustle.
Come on.
We almost there.
It was controlled chaos.
But, at the end of the day,
we got it done.
I'm so excited.
We got all the pies made.
Yay!
LEEZA: Good job.
Not to mention,
they are awesome!
Awesome.
So, hit social media,
tweet.
And it's really beneficial
if you talk back to your people.
BRANDI: Try to interact
a little tonight.
KENYA: I think social media
is always important,
but it isn't the central factor
that's going to drive people
in the store.
The focus should have been
solely on getting big donors
that come through the door
and bring us big checks.
Keshia is not emphasizing
the money.
Okay.
KENYA: I'm gonna be
dreaming of pies.
KEVIN: All right.
We're going in the freezer.
SIG: That's it.
That's how you make
a pie!
KEVIN:
So, it's the end of the night.
I feel like we did pretty well.
But, upstairs, Geraldo,
as our Project Manager,
was on the phone,
calling all of his big donors.
He didn't really check on us.
I know it was downstairs, but,
man, it's one flight of stairs.
If this task was not
a fundraising task,
I feel like we would have been
mismanaged.
How are you doing
with the calls?
I got about --
about 30 so far.
GERALDO: I'm beginning to hear
back from my potential donors,
but I don't have anybody
really cemented down.
The pressure of getting people
to move is very daunting.
When you're a war correspondent,
you go to sleep knowing
there's gonna be a battle.
Tomorrow,
there's gonna be a fight.
GILBERT: I should have worked
in a pie factory.
I know I missed my calling.
KEVIN:
Gilbert is an interesting man.
He makes you laugh.
It's time
for your prostate exam.
ANNOUNCER: And later...
KENYA: Brandi!
[ All shouting ]
I wish I had 10,000 pies
to throw in her face.
.
[ Mid-tempo music plays ]
Okay.
This is the plan.
One, we have to get
the pies baked.
We need to have enough for when
we open our doors at 11:30.
And all of us have
the responsibility
of raising funds and letting
people know about it.
KESHIA:
Today's the big fundraiser.
And the van ride over
was important
because I definitely wanted
to kind of check in with people,
see where they were, you know,
in terms of fundraising,
what they had coming in.
I've reached out to, like,
all of my celebrity friends.
Like, I reached out, of course,
to Russell Simmons.
I reached out to Tyler Perry,
Ludacris, and also --
Um, I haven't reached out
to him.
I was trying to reach people
who are currently in the city.
KENYA: So, let's talk about
the elephant in the room.
Keshia was a "Cosby" kid.
She was on one of the number-one
shows of all time.
And the first person she should
be calling is Bill Cosby
because I know he has
deep pockets.
The problem is
the time frame.
So we need someone
physically --
Usually, they have people
that they can call up
that can issue
a cashier's check.
No, no, no.
I completely understand that.
But I've reached out
to the people
who I felt
can deliver the quickest.
KENYA:
We're all making calls, trying
to get people on the phone
who will make big donations.
We have to have big donations
if we want to win.
And, Keshia, your TV dad
is accessible to you
and you don't call him up
for a donation?
Okay, that's just crazy.
KEVIN: Let's do it.
GERALDO:
Hi. It's Geraldo.
We're doing a major event,
raising money for charity,
and I want to buy a bunch
of balloons ASAP.
We got to the shop
at about 8:00.
And I knew it was going to be
a frantic morning.
We have just 3 1/2 hours
to get everything ready.
Signage had to be posted.
We had leaflets that had to be
distributed on the streets.
It was a beehive of activity.
Dun da-dun!
Yeah!
Sweet.
I like that.
Nice.
KEVIN: All the printed materials
show up.
I like the whole Terrell Owens
catching, you know,
the pie thing.
I think that's really cool.
But if you look at the photo,
it just says the word
"celebrity"
and then a big picture
of Geraldo,
which was pretty funny.
Hey, I got some, uh, fliers.
We should start
handing them out.
Hi.
Can I give you this?
Please consider having
some lunch with us today.
Flier, buy it.
Help out a charity.
Johnny Damon, Gilbert Gottfried,
Kevin Jonas.
Who else you got?
I'm the closest thing
to Chris Brown there is.
Chris Brown.
TERRELL:
We wanted to just notify people
that was passing by
that there was gonna be an event
here at Pie Face.
MAN:
T.O.! Terrell!
Yeah.
Jets need you, man.
WOMAN: Ooh, Johnny!
Johnny!
Hey, guys.
Hey.
We used our celebrity status
to our advantage.
The fans,
they recognized myself.
They recognized Johnny Damon.
Johnny Damon.
Oh, my God.
You're the only Boston Red Sock
I ever liked.
Oh, well,
thank you very much.
Welcome to New York.
Thank you very much.
We miss you.
Thank you.
SIG: Johnny, man, the guy's
a hero in this town.
He could be serving
saltwater from the ocean
and the women would drink it.
Thank you. Sorry if there's
a little bit of a line.
JOHNNY:
As you can tell, they still love
me here in New York City.
And I love it here, too.
So, it's gonna be a great day.
GILBERT: I should have worked
in a pie factory.
I know I missed my calling.
KEVIN:
Gilbert is an interesting man.
I'm not so sure how much money
he can bring in,
but he makes you laugh.
I just wanted to tell you it's
time for your prostate exam.
If you could bend over?
I have very little fingers.
You're funny.
Okay.
It's getting late.
Why don't you give out --
In other words,
"Get away from me."
No, no, no. I love you.
I love you.
I just, uh, we got --
we got to keep you busy.
Geraldo, he was very dismissive
of Gilbert.
He loves me.
He really does.
KEVIN: At a certain point,
Geraldo told him,
"Just go supervise
the balloons."
And he turned it into a schtick.
Geraldo told me
to supervise the balloons.
I don't exactly know
how you supervise balloons.
Hey, you!
Get those balloons up there!
There are three of you.
Stop slacking off!
Once he was outside, he turned
it into something for himself.
He made it fun.
He was great.
So, maybe Geraldo knew
what he was doing.
But from the attitude behind it,
it did not seem that way.
I'm here
to supervise balloons!
[ Car horn honks ]
KESHIA: Okay, guys?
Guys, guys, guys.
As we talk,
we're wasting time.
JAMIE: Okay.
So, I just need you
to make pies.
KESHIA: We had a lot to do.
We had a little time to do it.
And I just wanted to make sure
we didn't drop the ball.
Keshia just said
we got the kitchen.
Are you in with us?
Well, I've asked her
several times,
but she hasn't really given me
anything to do.
JAMIE: There's a few roles
that were pretty unclear.
And a lot of the girls
were getting frustrated.
So, you can do the hot cocoa,
is what I would like you to do.
We're doing it now.
KENYA: Brandi's doing it.
Oh. Oh, wait.
Time-out.
I forgot.
Keshia was driving me crazy.
Micromanaging us without
even consulting us at all.
We have literally 15 minutes
to open.
KATE:
I'm doing my best.
Who else knows
how to pipe?
Clearly I make ugly faces,
but I always say --
No, I was just saying to have
more hands on deck
'cause I feel you're
a little tired, I guess.
KATE: She was definitely
all over the place.
Oh, another egg wash,
guys.
I feel like a good delegator
sizes someone up,
finds their strength,
hands it to them, walks away.
We need to set aside
those V.I.P. pies.
Unfortunately, she wants
her hand in every pie,
no pun intended.
Oh, no.
It's broken.
Should we all try
a little piece?
KESHIA: Wait, you guys.
We don't want to eat
them because that's
eating our profit.
SHAWN:
We cannot sell that.
My friends won't care
if it's not pretty
because it's really
about the charity.
We haven't given any up
except that one.
Okay.
SHAWN:
I feel like Keshia should be
doing a little better
than she is.
She had a day
to get the bumps out.
I took a deep breath
and tried to have some faith
that things would just
come together
and we would all figure it out.
But that doesn't give the team
much confidence.
.
[ Funky music plays ]
KESHIA: Ladies,
I don't want to cry.
But I just wanted to say
thank you, thank you,
thank you, thank you.
Let's sell, sell, sell.
KESHIA:
It was almost time to open.
I was so excited
that people were there,
standing outside,
waiting for our event.
We are open for business.
Come on in.
GERALDO:
Are we ready to open up?
Hot coffee
coming through.
I got to give coffee
to these degenerates out here.
GERALDO: Before the door opens,
you just don't know.
All the preparation,
all the hard work --
you have no idea
how it's all going to turn out.
Ladies and gentlemen,
it is game on!
It is game on!
All the way around.
But when we opened those doors
and that crowd was there
around the block, I said,
"Baby, we got it made."
The first donation,
$10,000!
[ Cheers and applause ]
From Bill O'Reilly,
$10,000 in cash.
We're spinning.
We're roaring.
We're off to a great start.
Wait a second.
$20,000.
$20,000!
He doesn't look like someone
who eats pies.
Sean Hannity
gives $10,000!
Who's got cash?
Who's got credit?
Let's make it happen.
SIG:
Lot of younger gals showed up.
And of course that's for Kevin,
you know?
Oh, my God, it's Kevin!
Kevin!
Here's your three sweet.
Thank you.
Kevin! Kevin!
It's amazing what just a couple
of pushes on a button on a phone
can do and bang, you know?
You've got a bunch of screaming
girls running around.
KEVIN: Awesome.
Thank you very much.
GERALDO: If you have your pie --
Did you get your picture?
Geraldo was emceeing the event
in the middle of the room.
All right, let's go.
Come on.
We got to keep it going.
All right.
Let's keep it moving.
KEVIN: Standing in the center
of the flow of traffic
telling me to hurry up.
No schmooze.
Um, reverse that.
Time for schmoozing is later.
Get the money.
You know,
I understand motivation,
but that's not how to motivate
your team.
Keep it going.
Let's go. Let's go.
Hey, y'all!
We out here raising money.
We doing it.
Hi. Absolutely.
Yeah.
Thank you.
Yeah.
And any tips
would be awesome.
All right. All right.
We moving and grooving.
VIVICA:
Everyone had a position.
We have a savory chicken
and a sweet pear and blueberry.
We had some girls that were
at the doors being the greeters.
Jamie and Shawn's role
was to pass out the cakes,
package them up,
and get them to the customers.
Okay,
so we got $40 total.
My job
was to be the treasurer.
And we're doing
credit card.
Would you mind signing the back
of this receipt for me?
But then all of a sudden,
Keshia came over
and she was a treasurer, too.
Sweet times two
and that will be 20 bucks.
And thank you.
Are you giving us a $20 tip?
WOMAN: We are.
Oh!
KENYA:
Keshia was handling the money
instead of making sure that
the operation runs smoothly.
If you're just doing one job,
you're not managing
the entire project.
This gentleman
donated $250!
KESHIA: We did start off
with a lot of people
who were definitely giving
their hard-earned $20,
$50, $100, $250 there.
But it was an absolutely relief
when the bigger checks
started to come through.
On behalf of PeterMark Salon,
it's $10,000.
Whoo!
We just got
another $5,000.
Hey!
Another $5,000!
That's how you do!
You get some hugs
for that, child.
Money, heh! Money, money, money
was rolling today.
People were coming in and not
only were they buying the pies,
they were tipping on top of it.
So we were generating extra
revenue with a smile and a kiss.
Maria Menounos
has arrived!
LEEZA:
It felt so good to see our
people come through the door.
Maria just gave
a $5,000 tip!
A lot of people promise you
they're gonna be there.
But when someone
actually shows up,
it's just the greatest feeling
on Earth.
$5,000!
Whoo!
Yes!
BRANDI: Do any of you guys
have cash?
Yes.
Okay, perfect.
We'll go right here.
Hello.
Come on in.
Buy some pie.
BRANDI:
We were all hustling.
Good to meet you.
Yes. Pleasure to meet you,
as well.
Your hands are freezing.
I know.
I don't have gloves.
Kate was standing at the door
and just having conversations
with people.
We don't need that.
We need, like, a go-getter,
a hustler.
And I don't think
she was hustling.
Hi.
I don't know that
greeting people at the door
is helpful to our team.
GILBERT: Her mother had
an affair with a rooster.
The creature from Hell,
the half-woman, half-chicken.
Gilbert was bringing
all types of entertainment
out of the woodwork.
I brought Laurel and Hardy...
back from the dead.
From girls to a Howard Stern
lookalike...
Howard Sternish.
Howard Stern Lite.
TERRELL:
...to Joe Piscopo --
It was like he had
just a bag of people
just to keep
the entertainment going.
It's not a charity. I'm actually
working in a pie store.
[ Laughs ]
We have a challenge, everybody.
Claudia Jordan!
KENYA: So, Claudia said,
"You know what, Kenya?
"I'll come down.
I'll give you a lot of money.
But I have to throw a pie
in your face."
How much of that are you gonna
put on there, Brandi?
It's for charity!
Aim for the face,
not the hair.
She has other hair
in her room.
But I had a little plan
of my own.
Brandi!
[ All shouting ]
BRANDI:
I hate whipped cream.
I do not like to be sticky
unless I'm with,
like, a super-hot guy,
and then it's okay.
For charity!
KENYA:
It was so satisfying.
I wish I had 10,000 pies
to throw in her face.
I got pie faced.
Hey, the Cake Boss is here.
The Cake Boss.
Good to see you.
How are you?
LORENZO:
In walks Buddy, the Cake Boss.
Whichever pie Buddy likes
the most
will earn
a nice little bonus.
I did a low-calorie
chicken pot pie.
But women cook.
That's what they do.
You know, it only takes one pie
to impress a judge.
I think it's very buttery,
very flaky.
The only thing that I would say,
it's a little under-salted.
Let's try the sweet.
Crust is
a little over-baked.
You over-baked the crust
a little bit.
KEVIN: Buddy bites into the pie
and instantly he says,
"The pie crust
is a little overcooked."
Sig did burn a batch.
[ Sighs ]
KATE:
The Cake Boss is in the house!
The savory is our chicken
enchich-chala, enchilada.
A.K.A. taco.
VALASTRO:
Try savory first.
Let's see how we did.
Cooked good.
Not over-baked.
Maybe you guys tried to put
too much
as far as flavors
are fighting...
Mm-hmm.
...as far as
in the filling goes.
KESHIA: Okay.
All right. Now the sweet.
Never been so nervous
of someone eating food!
[ Laughter ]
Oh, my God.
So, the sweet one,
I think you guys nailed it.
[ Cheers and applause ]
The blueberries had the tart
with the pears being sweet.
The flavors really balance
and marry together well.
They went with a different,
unique idea, and they nailed it.
Bye-bye.
Good to see you.
I got to say, I was really
surprised with both teams.
But I'm gonna talk to Mr. Trump,
and I think I know
what I got to do.
Anybody
who brought nothing in?
KEVIN:
Lorenzo at the moment.
KEVIN: Lorenzo had not
brought in any money.
I saw a discouraged face on him.
I just felt bad for him.
ANNOUNCER: And later...
It's just interesting
that he doesn't know
the amounts of the team
around him.
So you think
Geraldo did a bad job.
.
[ Airy music plays ]
KATE: I have a picture
of my check.
Okay.
It's coming.
It's on its way.
Okay.
Cross your fingers,
hope to die,
please never stick a needle
in my eye.
Okay.
Is it for a good amount?
Yeah.
Potentially $5,000,
I hope.
SHAWN: As long as she can get 198