Hi guys.
Welcome to this session.
So in this session
we wanted to talk about what are different types of top brands around
the world are using how they are using AI in their marketing strategies.
So let's look at this.
So like for example Amazon is using AI specifically
to personalize the experience of their users.
users can see past purchases and customer behavior
while they are searching through different products on the platform.
The over here Amazon also uses AI to implement dynamic
pricing of products, so Amazon goes ahead and fluctuates
the products prices based on the demand in the market.
Okay.
And when there are demand is less they reduce the pricing as well.
So there is a lot of dynamic pricing of products, which happens
automatically at the back end because of the AI usage.
Similarly, if you look at Alibaba, the e-commerce,
platform, again, they created a fashion AI store specifically
to help streamline the fashion experience for users.
So this really helped to increase the user engagement and which eventually
converted into additional incremental revenue for them.
Similarly, if you look at Facebook specifically started using
AI as well to provide customer insights like behaviors, interest,
things people like look are looking for, all these kind of insights are provided
by Facebook AI, to the marketers when they are running ads.
So this really helps to target the right kind of customers on the Facebook network,
which can generate higher sales for them.
Similarly, another platform is Netflix, wherein Netflix is using the
AI specifically, which helps them to go ahead and,
which is based on content recommendation engine, which they have created,
which is based on user's viewing history and the user's behavior.
So the based on the kind of interest to users have
and the viewing history they have got.
So now the, new, the Netflix AI two,
which goes ahead and gives us recommendations based on that.
And this is they also look at the interest of similar users on their platform
who share the same interest
in the same manner.
There is Spotify, the music platform which uses their strategy to basically
to keep their subscribers subscriptions active and keep their users
engaged by providing new and exciting ways to find music on their platform.
So there I creates a personalized playlist
for each user based on their listening habits.
So these are different ways of AI users
you will find on top brands around the world.
So you can see AI is getting integrated in marketing strategies,
a lot by different companies because it really helps to identify
opportunities in terms of growing their sales and revenue in the future.
I hope this makes sense.
You understand the impact of AI in marketing,
specifically in the coming videos, we will see how you can use them
specifically in specific segments of marketing.
Thank you so much, guys for listening in to this and I will see
you in the next video.