you are watching ColdFusion TV
Appl from a garage to one of the largest
companies in world history the question
must be asked how did all of this start
and just how big are Apple today in this
video we'll take a look at the
fascinating story of where Apple came
from and then some facts we'll then move
on to the company's size and finally
finish up with some conclusions my name
is - gogo and thanks for joining me
please get comfortable
this story is a pretty good one let's
begin the beginning of Apple was a true
all-american story you know how they say
great things happen when you're in the
right place at the right time this is
true for the foundation of Apple the
year is 1969 and the timing was perfect
for some real innovation it was a moment
when the largest generation in US
history the baby boomers were becoming
adults 80 million strong it was an
explosive shock to the system they were
dissatisfied with their country they
didn't want their friends and classmates
going to war they wouldn't stand for any
sort of discrimination there were new
ideas about what the world could be it
was a young revolution separate from
mainstream America a counterculture in
tandem with this the microchip wasn't
development and would be another
revolution just on the other side of the
decade the place was also right for
innovation as San Francisco was the
epicenter of the counterculture movement
it would be during this mix of time and
place in 1969 that a 14-year old Steve
Jobs would meet a 19 year old Steve
Wozniak they were a run-of-the-mill
students with a love for technology
pranks and the Beatles neither of them
had any idea that the two of them would
soon change history
Steve Wozniak was always keen on
computers and I took this book home that
described the pdp-8 computer and it just
thought it was just like a Bible to me I
mean all these things that for some
reason I'd fallen in love with like you
might fall in love with playing a
musical instrument I fell in love with
these little descriptions of computers
on their inside I can work out some
problems on paper and solve it and see
how it's done and I can come up with my
own solutions that feel good in inside
wasn't actually had a common dream among
tech enthusiasts the dream to own a
personal computer an impossible concept
at the time this all changed in 1974
with the introduction of the Altair 8800
a DIY microcomputer kit even though it
didn't have any output apart from a set
of flashing lights it caused mass
excitement and hysteria among tech
enthusiasts so much so that computer
clouds began to pop up all around the
u.s. just to discuss all the cool things
that you could do with an out air 8800
one of such clubs was the homebrew
Computer Club in San Francisco this club
was different though according to Jim
Morin founder of the West Coast computer
fair the general belief system of the
homebrew Computer Club was influenced by
the counterculture happening around the
area for the club this man that helping
each other and sharing everything was
the norm it was a team effort to figure
out what the new outer computer kit
could do once it was put together
meanwhile Steve Wozniak was building his
own computer at this time early CPUs
from Intel and Motorola had just become
publicly available and was took
advantage each week was niak would bring
his computer into the homebrew club with
new improvements each time he was too
shy to put up his hand during the club
session so he'll just set up his
computer at the sessions conclusion but
something would happen every time people
would start to crowd around and ask him
questions Steve Jobs he also attended
the club noticed this and told was the
two of us should really sell these
things so starting in this garage in
April of 1976 the two boys with the help
of some friends got to work on the Apple
one a single circuit board with no
included keyboard or monitor this was
officially the beginning of Apple
Computer the group of friends sold 50
Apple ones to Steve this was proof that
people outside the club actually did
want to own a PC it was very clear to me
that while there were a bunch of
hardware hobbyists they could assemble
their own computers or at least take our
board and add the Transformers for the
power supply in the case and the
keyboard for every one of those there
were a thousand people that couldn't do
that but wanted to mess around with
programming and so my dream for the
Apple 2 was to sell the first real
packaged computer Steve's vision of a
ready-made PC was actually impossible at
the time it would take way too many
chips making it too expensive and too
complicated it just couldn't be done
without some serious innovation as it
turns out was didn't actually know it
wasn't possible he single-handedly used
his mind to make an industry
breakthrough and then I got into a way
of why I have memory for your TV screen
and memory for your computer make them
one and that shrunk the chips down and I
shrunk the chips here and look through
manuals and found a chip that did it in
one chip instead of five and reduce that
and one thing after another after
another happened I wound up with so few
chips when I was done I said hey the
computer that you could program to
generate colored patterns on a screen or
data or words or play games or anything
and with just the computer I wanted
Steve Jobs added his design knowledge
while insisting that the computer should
be easy to use this combination made the
Apple too palatable to the consumer
Steve Jobs managed to get some
investment money together for
manufacturing the PC was now a far cry
from the hobbyist box with a bunch of
lights and switches just two years
earlier the new companies showcased the
Apple 2 at the 1978 computer fair and
they stole the show outright no one had
ever seen anything like it
after this Apple was off literally
exponentially I was worth about over a
million dollars when I was 23 and over
ten million dollars when I was 24 and
over a hundred million dollars when I
was 25 and it wasn't that important
because I never did it for the money the
future would not be all smooth sailing
though by 1980 IBM saw apples success in
the PC market and realized that they
were wrong about the PC it wasn't just a
hobbyist toy it could actually be used
to extend human intellect and even for
communication throughout the 80s Apple
would battle with IBM and the other PC
manufacturers losing market share as
they went along for Apple the next few
decades would see failure success and
everything in between
after losing its way and flirting with
bankruptcy the company would shed the
excess and return to its roots assuring
in a second golden age the modern era of
Apple is a force to be reckoned with on
the world stage
they have a strong devoted following and
managed to take home 92% of all
smartphone profits in the first quarter
of 2015 with all of this in mind let's
look at 7 fun facts about the company
before we take a look at how big they
really are number 7 where did the name
come from according to Steve Wozniak's
2006 book I was was niak explains that
the name came when he was driving Steve
Jobs back from the airport Jobs had just
returned from a commune called the apple
orchard in the car job suggested the
name Apple computer was niak was
concerned about the name because they
could have issues with the Beatles Apple
records as it turns out the pair just
couldn't think of anything better and
Apple Computer stuck
number six Apple actually had three
co-founders so we all know Steve Jobs
and Steve Wozniak but there's a third
person that many people wouldn't have
heard of Ronald Wayne he was the one who
designed this original Apple logo which
featured Sir Isaac Newton it was of
course soon scrapped because it was too
detailed
Wayne left the company just 12 days
after it was founded selling 10% of his
share for just $800 if he'd stayed with
his 10% share it would be worth over 60
billion dollars today Wayne who was now
80 years old says he has no regrets that
really sucks but I guess it happens
number five
shortly after being shooed out of Apple
in 1985 Jobs applied to fly on the Space
Shuttle as a civilian astronaut and even
considered starting a computer company
in the Soviet Union number four it's
fairly common knowledge that Jobs had
the rare insight to see that technology
had a strong emotional tie but what most
people don't know is that he actually
dedicated an entire team devoted to
packaging and studying the experience of
opening a box number three according to
a 2015 interview with Steve Wozniak when
they met Steve Jobs had never designed
anything as a hardware engineer and had
never written any software Jobs would
obviously grow his skillset as the
company matured number two the iPhone
project was so secret that the hardware
guys never saw the software and the
software guys never got to see the
hardware hardly anyone inside Apple knew
what the finished product would look
like until Steve Jobs revealed it on the
stage number one Steve Jobs actually
served as a mentor for the Google
founders Sergey Brin and Larry Page okay
sort of learnt quite a bit so far and we
have some great context under our belt
but let's dive into the real stuff just
how big is Apple
Apple's first quarter revenue in 2015
just from the iPhone was fifty one point
two billion dollars that's greater than
Yahoo's entire market cap at forty five
point five billion dollars and that's
three times more than Google's total
revenue in the third quarter of 2014 or
almost twice as much as Microsoft's
quarterly revenue Apple has more than
one hundred seventy eight billion
dollars in cash that's more than enough
to buy IBM in fact Apple could buy Ford
General Motors and Tesla and still have
41 point three billion dollars left over
or alternatively Netflix Tesla Twitter
Dropbox Pandora and Spotify combined the
company has twice as much operating cash
as the US Treasury Apple's net income
last quarter was 18 billion dollars the
largest quarterly earnings for any
company ever the previous record was
held by gasp rom Russia's huge oil and
gas company they clocked in at sixteen
point three billion dollars of profit in
August of 2011 Apple is actually an
anomaly every other company in the top
25 most profitable quarters of all time
have been an energy company so a few of
you would be asking how does Apple
compare to Samsung Group in terms of
revenue samsung has generated almost two
times as much as Apple and has four
times the number of employees but if we
look at company net income the story
kind of switches Samsung actually
pockets less than half of what Apple
does this means that although Samsung
has his hand in everything Apple is a
much more efficient business only
sticking to a handful of products and
nailing their target market in the
process so let's take a look at the even
bigger picture with all the huge
companies in the world first let's look
at revenue in terms of revenue
Walmart is number one Samsung is number
ten and Apple is number seventeen but
again if we look at net income and
profits Apple Incorporated is number one
exxonmobil trails Apple buy almost 20
billion dollars keep in mind that this
was before the commodity price slide of
2015 this is simply amazing so now let's
begin to start wrapping up the video by
discussing some interesting questions
what makes Apple so successful a lot of
Apple success can be attributed to
taking a different more human approach
to technology technology's job is not
just to be a tool in life but to get out
of the way and be transparent almost
natural Apple has historically done this
extremely well answering the question
from another angle the modern era of
Apple has actually had a lot to do with
problem solving what do I mean well
since the late 90s and early 2000s we
entered the true digital age core
technologies such as RAM and CPUs had
falling prices but storage desires and
speed capabilities were skyrocketing
this meant that there's a huge explosion
of new possible product capabilities but
there was a problem how do you harness
these capabilities to make great
products that people want the answer
make them easy to use case one the iPod
in 2001 hard drive storage had come down
to a reasonable size and capacity was
increasing but interestingly enough in
this whole new digital music revolution
there is no market leader they haven't
found the recipe no one has really found
the recipe for digital music but Apple
had a problem if they were to make a
digital player there'd be just too many
songs to get through who would want to
click through a thousand songs one by
one how would we make this as
user-friendly as possible a haptic
feedback scroll wheel ended up being the
perfect solution case to the iPhone in
2007
phones were now entering a new age
though turning into mini PCs in fact if
the iPhone was made in 1991 to have the
same performance as I did in 2007 it
would cost you more than three million
dollars the RAM alone would cost 1.4
million with the start of this new
mobile age the old thinking of a crammed
keyboard with a tiny Mouse or equivalent
navigation had to change then needed to
be a better way the solution a
capacitive touchscreen the first ever to
be put in a consumer device a real
breakthrough at that point but that
wasn't enough though when you make all
the details count the product can sell
itself
remember the simple list scrolling of
the iPhone blew people's minds
not because it was Apple but because
people were amazed to see that
technology could act so organically it
sounds simple today but back then if new
people away well how do I scroll through
my list of artists how do I do this I
just take my finger and I school
uniqueness and innovation was key to
Apple's early success it was also Steve
Jobs is belief in the emotional aspect
of a technology product that set Apple
apart an aspect which many tech
companies today still don't fully
realize the significance of so what's
the takeaway the big picture I just love
this story a couple of kids tinkering in
their garage created a company that now
has a bigger quarterly profit than all
the big oil companies and even Walmart
it happened because they're in the right
place at the right time but also because
they were passionate about what they did
the most important thing though I think
is that if you're going to start
something new you have to feel
passionate about it because it's really
hard most of the difference between
people that succeed and people that
don't is the people that don't give up
they give up sooner than the people that
succeed and you have to be passionate
about it because it's so difficult the
roots of Apple at the homebrew Computer
Club also show us something if you
surround yourself with other passionate
and positive people it can lead to great
things
it's just something cool to think about
hey guys to go get here so there you
have it that was just the nice factual
straight look at Apple and I hope you
enjoyed that or at least got something
out of it so you know guys if you're new
here that video was actually part of a
series so if you want to know more about
more companies and how big they are and
just cool facts just like you saw in
this video you can go over to the how
big ears playlist on my channel it's got
a whole bunch of companies like Samsung
Google Walmart Facebook and all that
good stuff so you can check that out if
you want and yeah that's about all for
me so give this video a thumbs up if you
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leave a comment and subscribe if you
need I'll see you guys again soon for
the next video Cheers have a good one
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