Okay, so maybe you have had that paid advertising can help you grow your business or maybe you have
had a paid.
Advertising is the easiest way to get access to your potential customer.
But when it comes to running paid advertising campaign, one of the questions people ask is why is it
always Facebook?
And in this video I'm going to walk you through why Facebook is the most preferable social media platform
where you can start.
That is your best option in starting your paid advertising campaign journey.
So why is Facebook the most preferable paid advertising platform?
So one of them is they are the largest social media platform in the world.
Okay?
Facebook has over 2.9, roughly 3 billion people monthly user.
So regardless of what or who your audience is, it's likely that they have a Facebook account.
So if your customers or your potential customers are social media inclined, they are likely going to
have profile on Facebook.
And you already know that for you to be able to reach your customers, your customers, your best option
is to actually go look for them where they hang out.
And Facebook is one of the place that your customers are likely going to hang out.
Okay.
So another reason why Facebook is your best option when it comes to paid advertising is they are robust
and powerful, high advertising targeting system.
Okay.
Facebook has a very robust targeting system.
Now, what you should know is that Facebook owns Instagram, they owns WhatsApp, and also they owns
Facebook platform itself.
So their parent company, Meta, they owns these three platform.
And you know that when you are using this platform, you always provide data to this platform.
For example, creating a Facebook account, you have to provide your email address and in filling up
your profile, you also provide a lot of information, including your interests.
You have stuff like your age, your phone number, your marital status and all that.
So this is actually what Facebook uses to sell advertising to their advertisers, like people who buy
adverts from them.
So they use all this information they are collecting from you.
They use it to help advertisers reach you in their platform.
So this is their business model.
Okay.
Probably when Facebook was being created, they didn't have it in mind that they are going to be selling
ads.
But this is actually how they make money.
They collect your data and they sell it to advertisers.
So in terms of Facebook being the largest social media platform out there, they have a lot of data,
they have a lot of data about individuals, about their audience.
So they can also use you can also use this data they have about the users.
You can use it to detail on your audience, target your audience to to the minimum.
Okay.
So instead of you trying to reach everybody on like the TV radio advertisement or billboard advertisement
on platforms like Facebook, you can narrow down to a lot of things demographic data and psychographic
data to be able to reach your customers on this platform.
So that is another reason why Facebook is the best place for you to find your customers.
So another thing is also is relatively cheap compared to other social media platforms.
So if you compare Facebook with even Instagram or even YouTube, you discover that Facebook is relatively
cheap when it comes to running ads online.
Okay.
So another thing again, that makes it suitable is that they allow for user engagement.
You can engage your customers on the Facebook platform.
They have features like comments, likes, share and all those stuff.
So these are ways that your customers can engage with you.
Now, even though I don't advise building your search system on Facebook, the idea with Facebook is
to direct these people to your own platform, to your own system, rather than trying to sell to them
or trying to engage with them on Facebook because Facebook is not actually your platform.
So the idea is to direct these people to your own system.
Then you can do your marketing and sales on your own system.
The truth is that this platform also has features for you to engage your customers on their platform
so they have engaging features.
So another reason why Facebook is your best court is it allows you to drive leads.
So when it comes to selling online, the selling process starts with driving leads, getting leads.
Okay, getting the phone number, the email address of someone who might likely be interested in what
you have to offer.
So it's from there that you start the marketing process is also from there that you start selling process.
So Facebook allows you that they even have a campaign that they can allow you collect people's information
on their platform, email address, phone number.
They allow you to do that.
So it is a good way for you to start selling process of your business.
So another reason is that it helps to boost SEO.
So SEO stands for search engine optimization.
So if you are a business owner, you own your own platform and you are looking to gain free traffic
from search.
Changing platforms and all that.
Paid advertising from Facebook can also help you do that because one of the criterias Google puts or
search engines put into consideration when ranking websites online is user engagement.
So when you are running ads on Facebook, you are directing people from Facebook and these people are
coming to your website and they are engaging with your website.
So Google or search engines can easily detect that, okay, this website is relevant to people.
People are using it, and whenever people are searching for similar words, similar keywords related
to your platform, Google can put those considerations into play to be able to rank your website on
the top of search results.
So if you have a website, running ads to your platform can also enable you to do well in search engine.
So another amazing thing about Facebook is the retargeting system.
Now, apart from you being able to target people with demographic and psychographic data, Facebook
also allows you to do retargeting.
Retargeting is very powerful when it comes to marketing.
So there is a research that says that people consider making buying decisions with your business after
they have heard about seven touchpoints with your business.
That means a lot of people will not buy the first time they see your business, even the second time
or the third time.
They can be able to make up their mind to buy after they have seen your business or your ads several
times.
And Facebook has a features.
They have a features to enable you to do this with their retargeting features in their ad system.
The way the retargeting feature works is that you can simply target people who have engaged with your
business before.
It can be people whom you have their phone number, their email address, or people who have visited
your website, who have engaged with your page and all that.
So using these features you can reach people you have reached before, remind them about your business
and also be in their front.
Okay to increase their chances your touchpoint.
So retargeting is very powerful and you can do it with Facebook ads.
So that is it.
Now, regardless of all these things I've shared, there can still be a drawback.
And there are a few drawbacks to running Facebook ads.
One of them is that if you are going to be successful with Facebook ads, your success is going to be
dependent on the ads.
Okay?
The quality of your ads, starting from the images, the creative use, the image videos or anything
creative you use about your art and also the copy, the write ups you create and all that.
These are things that will determine the success of your ads and also your targeting.
Okay, But these things are not issue.
If you have a good training like the one you are going through now, you'll be able to deal with all
these things and do this successfully.
So another thing is the competition in there.
Now, this Facebook allows almost everybody to run ads on their platform.
If you know how to use the tools, you can easily set up ads on it.
Just also know that if you are operating in a business and you have competitions who are already big
in their operation, they can outwit you with their ads budget.
So you might be running ads and be targeting the same audience and you are paying 1000 naira.
Your competition might be paying 10,000 for the same audience.
And the way Facebook ads system works is that they operate in a bidding system.
The way they do it is that once they have a target, let's say they have a audience, they want to show
us, they will compare all the advertisers on their platform and they will set up a bidding system.
Who among these people is willing to pay to reach these people, to reach this audience?
And at the end of the day, people who have big budgets will always act with you.
But this is not a case to worry.
The thing is that you also definitely will have opportunity to reach people regardless of the low budget
you have.
Okay?
You have opportunity to reach people.
And if you have narrowed your targeted audience, if you have done a proper profiling of your customers,
you always win in the long run, regardless of your low budget.
The only thing there is as you grow, you can also start increasing your budget.
Okay, So another drawback here is that you need to learn the steps and which I said earlier, if you
have a good training, this, you're not going to be an issue that is steps.
There are things that you need to set up.
There are skills you need to develop in terms of tools, how to navigate around the Facebook advertising
platform and all that.
These are skill that you need to be able to be successful with Facebook ads.
So these are the few drawbacks that you might experience while thinking of running ads on the Facebook
platform.
So now let's compare Instagram and Facebook.
So Instagram actually is owned by Facebook, but they are also a large social media dependent on photos.
So Instagram is mainly a media social media, and they also have a good audience.
A roughly 1 billion people make use of Instagram monthly.
But the thing about Instagram is that it's a little bit expensive more than Facebook.
And again, the platforms has its own users.
So if you have profiled your audience and you discover that Instagram is the right place, they are
likely going to hang out you.
I need to think about the budgeting or the cost and all those stuff.
It's better to actually explore Instagram to find your customer, but then about using Instagram to
run ads.
You just need to understand if you know how to run ads on Facebook, you are also going to learn how
to run ads on Instagram.
They use the same ads platform, even though the Instagram one is a little bit different.
But you can also set up Instagram ads from your Facebook ads platform.
So they are the two platform is owned by Facebook, so they also integrate very well.
You can also run ads simultaneously whereby you'll be running on Facebook.
Also you'll be running on Instagram.
So if you are interested only on Instagram ads, don't worry, just follow through this training as
it's structured, we'll get to the part where you learn how to set up Instagram ads, even from your
Facebook ads tools.
Okay, So basically that is it.
So these are the few reasons why you need to consider Facebook as the source of your traffic.
One is that they are the largest social media platform today.
Two is that they have robust and powerful high advertising targeting system.
Three is that they are relatively cheap when you compare them to other arts platform.
The third is that they have features to allow you to engage with your customers.
Okay, Even before selling to them, they also enable you to drive leads to create leads, um, of your
potential customer.
They can also help you running ads on Facebook, also help you boost your SEO.
And also it has a very powerful retargeting features which can help you retarget your customers.
Okay, so this is it here In the next video, we'll look at how you can create page to start the process
of setting up your business online and also be able to run ads on Facebook and I'll see you in the next
one.