In this video, I'm going to explain to you what the Facebook pixel is and how you can add it onto your
website.
So let's start off with the basics.
What is the Facebook pixel?
Well, the Facebook pixel is essentially a piece of code that you placed onto your website once placed
on your website.
It's going to collect data that helps you track conversions from your Facebook ads, optimize your ads,
build targeted audiences and remarket to people who have already visited your site.
It works by placing and triggering cookies that track users as they interact with your website and your
Facebook ads.
That used to be a couple of different kinds of pixels in the past.
We had the Facebook conversion pixel and the Facebook custom ordered pixel.
Facebook got rid of those in 2017 and now we just have one, which is a Facebook pixel.
So now we know what the pixel is.
What are the benefits of the Facebook pixel?
Well, there's two big ones, really.
Number one, it allows you to optimize your campaigns more efficiently.
So let me give you an example of this.
Let's imagine you want to generate more purchases or leads for your business.
So you set up and run a traffic campaign on Facebook ads.
You generate some traffic across to your website.
And out of that traffic, you actually managed to generate some leads and purchases.
So what you typically do is go into your Facebook ad campaign.
You would review the data and say, yes, it worked.
I generate some purchases and some leads or know that was a complete waste of time.
Well, if it was the first and good as your campaign went, well, however, you don't actually know
why it went well or what type of people are of all of the traffic that actually took action.
You have no idea of identifying who that people are.
To you, it's simply just traffic.
Well, when you have a pixel, you are able to tell Facebook what's defined as an event, which is an
action you want the user to take, which could be filling in a contact form or a purchase.
Facebook can then take a note of that and measure what people out of all the traffic are, the ones
taking that specific action.
And what Facebook will do is automatically optimize your campaign to show you the ads to more of those
type of people, a.k.a. the ones who are most likely to take action.
This is called optimizing for conversions.
Ensure Facebook will automatically improve your campaigns to help you achieve your objectives.
If you didn't have the pixel on your site, then you won't be able to tell Facebook what a lead actually
looks like, meaning they won't be able to optimize a campaign for you.
So having a pixel on your site makes your campaign perform way more efficiently.
Now, when it comes to Facebook ads, most beginners typically do not set this up.
This is why you're going to see so many people out there saying Facebook ads don't work.
And it's simply because they don't have any idea what they're actually doing and they're not tracking
anything whatsoever.
The second benefit of the Facebook pixel is that it allows you to reach Target with Facebook ads.
You probably already heard of retargeting and how effective it is.
And yes, it's completely true.
And for those who are unaware of what retargeting is, is essentially the process of retargeting.
A visitor who landed on your website.
So let's imagine you have a visitor who lands on your website.
They then go ahead and leave your website.
You can show a targeted ad and get them back on their website and try to get them to take action, which
of course, not everyone takes action the first time some people click your ad then and get distracted,
or it wasn't quite the right time.
And in order to be able to retarget these people, you need to have the Facebook pixel installed on
your site.
Right.
So now we know what the pixel is and why it's so important.
It's time to move on to the next part, which is how you can install the pixel onto your website.
So to install the pixel onto your website, what you need to do is go back into your ads manager.
Why don't you have in the ads manager, what you want to do is go to business tools, which is this
icon right up here that will then give you a shortcut to the events manager, which is exactly where
you create your Facebook pixel.
So let's go ahead and give this a click and you'll land on a page like this, which has a list of all
of your data sources.
Well, at the moment, I have no data sources as I haven't created a pixel on this account before.
But essentially to create a pixel we need to do is come to this button right here, connect a data source,
select where you like to connect your data to which, of course, is going to be a website for me.
Then click get started.
I want to go for the Facebook pixel here on the right hand side and then go ahead and click connect.
And then the next thing which I want to do is entering a name for your pixel.
So I'll just go ahead and put in Josh George MCO pixel like so as this is going to be a pixel which
I add onto my website right here.
Josh George, CEO says the name of my pixel.
You can also enter in the euro of your website and then Facebook will let you know exactly how you can
store the pixel on your website.
Facebook has partnered with a lot of different platforms such as Shopify, Magento, Squarespace, WordPress.
So if you are on any of those websites, including the pixel is going to be very straightforward.
However, I know my website is obviously on WordPress.
I'm not actually going to enter in that here.
However, if you are thinking about taking on a new client and you are unsure what website platform
they are using, this is a really good box to figure that out.
So once you've inserted your pixel name, go ahead and click continue.
And as you can see, we have two different options.
We can manually add the.
Go to our website or we can use a partner integration.
So let me show you the options you have on the partner integration by clicking user partner button.
So like I was saying before, Facebook has partnered up with tons of other platforms and installed in
the pixel on any of these platforms is going to be very, very easy.
For example, if you have a site built on Shopify, you literally just click Shopify and Facebook will
give you instructions of exactly how you can connect to Shopify.
The instructions are very straightforward as well as I'll show you for this one in particular.
They should give you everything you need to know step by step.
So you go to Shopify account, install a Facebook channel to connect Facebook to Shopify, then you
go through all the steps one by one.
Now it's exactly the same process for all the other platforms.
Doesn't really matter what you are operating on.
Facebook will give you instructions which are very easy to follow.
If you don't see any of the platform that your website is built on here, then what you need to do is
close it and then go back to the manual option, which is installing the code manually on your website.
And what you want to do here is insert the code between the opening and closing head tags on every page
of your website so you simply to be coming to here, copy the code and then you add it just above the
head tag section right here on your website.
Now, as I assume, a lot of people are using WordPress as a platform of choice.
I'm to go ahead and show you exactly how you can do it for a WordPress website.
Now, the process is super straightforward when you use a plugins.
Let me show you exactly how to do that.
You don't actually need any of this whatsoever.
We need to know is your pixel ID number, which is this part right here under your name.
So go ahead and give that a click and then control or come on, see if you're on a map.
Then what you want to do is go into your website where you'd like to add the Facebook pixel.
So of course, I'm in my back end for my WordPress website for Joff George Seo.
Then what you want to do is go to plug ins, add new and then search for a plugin called Pixel Cat like
so.
So this is the one right here, so go ahead and install that and then go ahead and click activate.
And then what that will do is add an option on your menu on the left hand side for Pixel Cat.
So just go ahead and give that a click.
And then what you want to do is simply add in your favorite pixel ID into the face with pixel ID box
and then go ahead and click save.
Now what Pixel is going to do is going to add the base code across your whole website so you can figure
out how many people have been on your website when they were on your website, and then you can also
target them and all that amazing stuff.
However, if you want to go one step further and create a conversion campaign on Facebook, so tell
Facebook to optimize for something such as a lead, then what we need to do is tell Facebook what a
lead is.
And the way we do that is by installing some event code.
Now, you don't actually have to install any code yourself when you're using this plugin or you need
to do is create a new event.
And you can do that under the event section right here.
So if you go ahead and click add new, we can see a list of all of the events that we are able to configure
within the plugin and we can go for a lead add to cart to wish list at the payment purchase and so on.
So in my instance, I want to go for lead.
Now, the main trigger for lead is obviously going to be a paid visit.
To be fair, there are a few different other options, but you do need access to the pro version of
the torch or to use them.
However, a paid visit is absolutely fine as a trigger for us.
So now what we need to do is specify a page which is going to be signified as a lead.
So typically when you have a website, you have a contact page and then when someone fills in your contact
form, they will get redirected to a thank you page.
Now, when it comes to you, picking a page is really, really important that you want to pick the thank
you page and not the page your actual contact form is on.
As if you go ahead and insert your generic contact page URL, then what's going to happen is that everyone
who visits your contact page is going to be marked down as a lead when of course not everyone is actually
going to fill in your form.
So that is super, super important.
So make sure whatever page you use is a thank you page and one that uses only Landen once they complete
the action.
Now, just for the purpose of this training video, I would simply go ahead and go for any page.
You know, I'll go for my blog post right here, for example, how to do link building for a website,
five easy ways.
And then what I'm going to do is go ahead and click save.
And as you can see, that has now created a trigger on the events.
So I'm going to do is go ahead and say this again.
So now that we got that set up, we can track anyone who visits our website as a pixel is obviously
going to be picking them up.
And we've also added the lead event code.
So anyone who visits are paid, which we specify, which in our instance is going to be our link building
blog post, we can also track them as well.
Now, of course, there are some more events you can track as well.
It doesn't just have to be a lead.
So you can see if you go under to event types, we have more options such as purchase.
We have add to car and so on.
However, you're probably less likely to use these pixel count as most of the time.
If you have an e-commerce website, then you're going to be using one of the shopping cart platforms
such as Shopify or Magento, and they will automatically populate all of that for you when you pop in
your Facebook pixel number as it's all based around that standard pixel code.
So now we have the pixel added to our website.
So what we want to do is check it and make sure it's all working as it should.
So to check if your pixel is on your website correctly, you can actually download and install this
Facebook pixel helper.
So this is a Google Chrome extension.
So to use this, you will need to be using Google Chrome.
It is free to use you simply Google, Facebook pixel, Haleiwa Chrome extension.
It should be the top result.
And then what you want to do is simply go ahead and install this into your Google Chrome browser by
clicking add to Chrome.
And if you aren't seeing your extension at the top, it's only going to be hidden behind this icon right
here.
So we want to do is pin that to the top so I can see my new extension.
And now I want to do is simply go over to my website.
And if I go ahead and click this icon right here, and as you can see, it is successfully tracking
all of our page views as we have a little sitting next to page view.
So, of course, the page view is going to be tracking across every single page on your website as it
is the base code.
So now let me go ahead over to my blog and check if we have the event code successfully configured so
that events code to this blog in particular, how to do link building in five easy ways.
But of course, like I said, you would add the code to your thank you page that people land on after
they fill in one of your forms.
Let's open up the page to see if we have our code on it.
So once again, go over to the icon.
And on this page you can now see we have two different codes of firing.
We have the standard one for Page V, which is going to be on every page on the site.
And we have the new one, which we added for events to track leads.
Now we can actually be a little bit more advanced with this and add a value to these leads.
So let's imagine you have 10 leads and no data shows you that you close one in ten leads and the average
person spends 1000 percent of your company.
Well, that means the value of each lead is going to be £100.
As out of ten people, you receive 1000 pound.
So we can actually update the values of the data is going to be automatically pulled back into our Facebook
account and displayed in our account for us to review.
So that way you can assign a value to your lead.
It's a simply go back into your WordPress dashboard.
You want to go back into Pixel Cat, you want to select your event from the menu and then go to show
on the parameters should be the bottom option and simply put, in a value for your lead.
So I'll go in and put in 100 and then if I'm currency, I'll put in GBP great British pounds and go
ahead and click save.
I'll say this again.
I can go back to my website now.
I can go back to that blog post.
Open up the post.
And then once again, click the icon from the top, go to lead, and you can now see it has a value
of 100.
So this data is automatically going to be poured into my Facebook account.
And of course, you could then go into your Facebook account and review the data and say, hey, I spent
500 pound on Facebook ads.
We generated 15 leads.
Well, based on the numbers I just run through, that would be 1500 pound, which is a three X return
on investment.
Then you could ask yourself, are you happy with that number is on course to what you want to achieve?
Would you like to do better?
So in essence, it allows you to really measure how effective your campaigns are.
And like I said, if you are not using WordPress, you're using another platform such as Shopify or
Magento, for example, then the process is even easier than what I just showed you.
So that brings us to the end of this video, and I'll see you in the next one.