1 00:00:00,249 --> 00:00:00,249 Simple Truth: 3G ×ÖÄ»£ºÉòÀÚ 2010-7-2 2 00:00:06,900 --> 00:00:06,900 3G certainly is a news 3 00:00:08,900 --> 00:00:08,900 It's been using in over a hundred of countries for years 4 00:00:12,850 --> 00:00:12,850 but ?? 5 00:00:14,850 --> 00:00:14,850 and these may ??? lots of potential uses for 3G 6 00:00:17,850 --> 00:00:17,850 So it is a simple truth about 3G 7 00:00:22,850 --> 00:00:22,850 The first myth is the multi-media may benefit from 3G. 8 00:00:27,000 --> 00:00:27,000 Yes, 3G is great to carry lots of data. 9 00:00:30,000 --> 00:00:30,000 For that thick capacity is equally useful for voice. 10 00:00:33,000 --> 00:00:33,000 Think about India, 11 00:00:34,000 --> 00:00:34,000 when mobile penetration is rising quickly 12 00:00:37,000 --> 00:00:37,000 and city's densely populated. 13 00:00:38,000 --> 00:00:38,000 All those people talking on the phone means on the 2G netwoks struggling for capacity 14 00:00:43,000 --> 00:00:43,000 Operators in India are eagerly waiting to install 3G since it has huge amounts of new voice capacity compares to 2G 15 00:00:50,000 --> 00:00:50,000 Lots of happy customers Lots more revenue 16 00:00:55,000 --> 00:00:55,000 The simple truth about 3g is that is great for voice 17 00:00:59,400 --> 00:00:59,400 The second myth of 3G requires high opu?? 18 00:01:03,400 --> 00:01:03,400 That comes from mature markets, while operators use 3G to sell new stuff to the same customers, so they could charge them more. 19 00:01:10,410 --> 00:01:10,410 But in the developing markets 20 00:01:11,410 --> 00:01:10,410 there are lots of new customers, so all one accessed to internet in voice communications. 21 00:01:15,410 --> 00:01:15,410 3G provides plenty low cost capacity to serve them propertably 22 00:01:19,410 --> 00:01:19,410 And more customers, mean more revenue 23 00:01:22,410 --> 00:01:22,410 So the simple truth about the 3G is that it's perfect for rapid growing markets 24 00:01:27,410 --> 00:01:27,410 The third myth is the 3G requires expensive terminals 25 00:01:33,410 --> 00:01:33,410 The traditional mature markets approach to 3G handsets is to pack them full of features 26 00:01:38,410 --> 00:01:38,410 like media players, browsers and color screens 27 00:01:40,410 --> 00:01:40,410 All these functionality is largely redundant for many users 28 00:01:44,410 --> 00:01:44,410 especially if money is tight. 29 00:01:46,410 --> 00:01:46,410 So, unsurprisingly many manufacturers support the opportunity for low cost strip down the 3G handsets. 30 00:01:52,410 --> 00:01:52,410 Moreover, many customers have already got xxx like a kid 31 00:01:55,410 --> 00:01:55,410 Think about the proof while 12.9% people have PCs, but only 2.5% connected to internet. 32 00:02:01,410 --> 00:02:01,410 These PCs can easily be connected with a cheap 3G dongle. 33 00:02:06,410 --> 00:02:06,410 So the simple truth about 3G is that the handset price no longer stands in the way of adoption 34 00:02:15,410 --> 00:02:15,410 Myth no.4 is that 3G is complex. 35 00:02:19,410 --> 00:02:19,410 This is simply not true. 36 00:02:21,410 --> 00:02:21,410 Yes, 3G is a massive change from 2G. 37 00:02:24,410 --> 00:02:24,410 However that doesn't mean your equipment will be ripped down and replaced. 38 00:02:27,410 --> 00:02:27,410 Infact, most of your kid, backhoe, switching, call transmission will remain. 39 00:02:32,410 --> 00:02:32,410 What's more, your people running your networks and your business, can still use most of scales they already have. 40 00:02:39,410 --> 00:02:39,410 The simple truth about 3G is that it's, well, simple. 41 00:02:44,410 --> 00:02:44,410 The final myth is that 3G is only for mobile operators. 42 00:02:48,410 --> 00:02:48,410 em, it's easy done?? this one 43 00:02:51,410 --> 00:02:51,410 and actually you need 3G license. 44 00:02:54,410 --> 00:02:54,410 But fixed line operators can also benefit from 3G, 45 00:02:57,410 --> 00:02:57,410 as it allows to extend voice ending ?? coverage to spocy?? populated region. 46 00:03:01,410 --> 00:03:01,410 The simple truth is that 3G is for everyone. 47 00:03:08,410 --> 00:03:08,410 48 00:03:08,410 --> 00:03:08,410 49 00:03:08,410 --> 00:03:08,410 50 00:03:08,410 --> 00:03:08,410 51 00:03:08,410 --> 00:03:08,410 52 00:03:08,410 --> 00:03:08,410 53 00:03:08,410 --> 00:03:08,410 54 00:03:08,410 --> 00:03:08,410 55 00:03:08,410 --> 00:03:08,410 56 00:03:08,410 --> 00:03:08,410 57 00:03:08,410 --> 00:03:08,410 58 00:03:08,410 --> 00:03:08,410 59 00:03:08,410 --> 00:03:08,410 60 00:03:08,410 --> 00:03:08,410 61 00:03:08,410 --> 00:03:08,410 62 00:03:08,410 --> 00:03:08,410 63 00:03:08,410 --> 00:03:08,410 64 00:03:08,410 --> 00:03:08,410 65 00:03:08,410 --> 00:03:08,410 66 00:03:08,410 --> 00:03:08,410 67 00:03:08,410 --> 00:03:08,410 68 00:03:08,410 --> 00:03:08,410