1
00:00:00,330 --> 00:00:05,730
Guys, let's talk about the description of your business, which is important because the description

2
00:00:05,730 --> 00:00:11,370
is a way that you have to tell Ukrainians more about your business, and I'll share strategies that

3
00:00:11,370 --> 00:00:14,100
will help you to write an irresistible description here.

4
00:00:14,100 --> 00:00:15,090
Let me show you an example.

5
00:00:15,390 --> 00:00:17,220
Here we have on you and on Google.

6
00:00:17,220 --> 00:00:21,180
We we are here to steal on the deja vu example.

7
00:00:21,240 --> 00:00:21,500
Right?

8
00:00:21,510 --> 00:00:22,350
This is a restaurant.

9
00:00:22,500 --> 00:00:27,600
So if I scroll down, I see here this is their description.

10
00:00:27,600 --> 00:00:34,050
So you see, we invite you to experience the culinary flavors and vibrant cultures of the countries

11
00:00:34,050 --> 00:00:35,070
of the Mediterranean.

12
00:00:35,070 --> 00:00:40,890
Deja vu expire on robust flavors of Italy, France, Spain, Greece or Africa.

13
00:00:41,040 --> 00:00:45,630
So you get the idea this this description is good is optimized.

14
00:00:45,630 --> 00:00:50,790
So what do we need to do to create an super optimized description for your business?

15
00:00:51,420 --> 00:00:57,660
The main thing I want to invite you is this keep in mind that you're your clients or people that maybe

16
00:00:57,660 --> 00:00:58,650
are not your clients.

17
00:00:58,650 --> 00:01:05,100
Yet most people are in this category, people that are looking for services for products that you offer.

18
00:01:05,700 --> 00:01:10,620
They will find your listing here on Google My business, and they will scroll down and read more about

19
00:01:10,620 --> 00:01:13,590
your business so you need to get there.

20
00:01:13,890 --> 00:01:16,410
On that description, you need to get to their heart.

21
00:01:16,710 --> 00:01:20,580
Do you need to touch your customers hard with these descriptions?

22
00:01:20,580 --> 00:01:21,960
So how do you do that?

23
00:01:22,560 --> 00:01:28,140
First, you put yourself in their shoes and you think, what is the thing that they are looking for

24
00:01:28,470 --> 00:01:30,980
when they are looking for a business like yours?

25
00:01:30,990 --> 00:01:36,120
For example, if I'm looking for a restaurant in this case, déja vu and looking to experience flavors,

26
00:01:36,120 --> 00:01:37,950
I won different food.

27
00:01:37,970 --> 00:01:40,200
I wasn't talking about me personally.

28
00:01:40,890 --> 00:01:47,700
I want to try different you scenes from different countries.

29
00:01:47,940 --> 00:01:55,230
I like David Variety, and that's exactly what they are showing here, as you see on their description,

30
00:01:55,290 --> 00:01:55,560
right?

31
00:01:55,950 --> 00:01:56,970
That's what they are saying.

32
00:01:57,300 --> 00:01:59,700
So I recommend you to think about that.

33
00:01:59,710 --> 00:02:01,380
Put yourself in your customer shoes.

34
00:02:01,380 --> 00:02:04,350
And first thing is, OK, what they are looking for.

35
00:02:04,650 --> 00:02:08,280
And the second thing which is the most important of these will make the difference.

36
00:02:08,280 --> 00:02:16,530
When you're this great on your description is what is the transformation that your business is counting

37
00:02:16,530 --> 00:02:19,010
on these customers life gain?

38
00:02:19,500 --> 00:02:26,970
So what is the transformation that you, your product, your services are doing and producing all your

39
00:02:26,970 --> 00:02:28,650
customers life, right?

40
00:02:29,940 --> 00:02:31,320
And you said you, I don't know.

41
00:02:31,320 --> 00:02:33,320
I am not sure what transformation and doing.

42
00:02:33,330 --> 00:02:34,440
I'm just a restaurant.

43
00:02:34,620 --> 00:02:37,050
Yeah, you are just a restaurant and just a bakery.

44
00:02:37,050 --> 00:02:47,400
But maybe on my bakery, I produce the best, the absolute best organic and healthy bakery products

45
00:02:47,700 --> 00:02:53,250
for you to enjoy with your family and have magic moments with that.

46
00:02:53,400 --> 00:03:01,740
So the idea here is to get a little bit sentimental and carry your customer in a trip with you.

47
00:03:01,950 --> 00:03:03,660
So what is the ideal?

48
00:03:03,900 --> 00:03:05,490
This is another trip to think about it.

49
00:03:05,640 --> 00:03:10,110
What is the ideal experience that you could have in a business like yours?

50
00:03:10,410 --> 00:03:16,440
So, for example, if I have a restaurant, let's say I have a restaurant and I offer this kind of food.

51
00:03:16,440 --> 00:03:17,430
Let's say Italian food.

52
00:03:17,700 --> 00:03:20,040
What is the ideal, the best?

53
00:03:20,040 --> 00:03:24,690
The top experience that anyone can have at my restaurant, right?

54
00:03:24,990 --> 00:03:27,750
That they can feel and just making things up here.

55
00:03:27,930 --> 00:03:30,090
So let's say they can have the best food.

56
00:03:30,090 --> 00:03:33,240
They can have the best flavors, they can spurious different flavors.

57
00:03:33,480 --> 00:03:34,620
They can enjoy wine.

58
00:03:34,890 --> 00:03:37,980
They can feel at home in the environment.

59
00:03:38,250 --> 00:03:45,060
They can be so happy with the service that you offer any restaurant that they want to come over and

60
00:03:45,060 --> 00:03:45,900
over and over.

61
00:03:46,170 --> 00:03:48,180
So think about that.

62
00:03:48,180 --> 00:03:55,740
What is the best experience that somebody that you make up on your head could have on your business

63
00:03:55,920 --> 00:03:57,780
and use that as a your description?

64
00:03:57,960 --> 00:04:00,660
And remember what is a transformation you're proud of?

65
00:04:00,660 --> 00:04:04,380
Your services are doing what your business like on your client's life.

66
00:04:04,590 --> 00:04:06,690
That's the best way to think about it.

67
00:04:06,780 --> 00:04:07,010
OK.

68
00:04:07,320 --> 00:04:13,760
So when you have when you come with the description, you are on the panel, we come to the info or

69
00:04:13,860 --> 00:04:18,720
information menu and hit at the bar and we have that description.

70
00:04:18,720 --> 00:04:21,030
So I click here and I just start typing.

71
00:04:21,810 --> 00:04:26,130
Welcome to the Eagles bakery.

72
00:04:27,030 --> 00:04:30,360
Here we make the best.

73
00:04:32,950 --> 00:04:39,310
Bakery bread, let's say, for you and your family.

74
00:04:42,700 --> 00:04:43,120
With.

75
00:04:48,030 --> 00:04:49,740
Organic ingredients.

76
00:04:54,410 --> 00:04:57,860
And always made.

77
00:05:00,490 --> 00:05:00,970
With.

78
00:05:01,960 --> 00:05:02,340
Love.

79
00:05:06,090 --> 00:05:10,380
We hope to see you here.

80
00:05:12,420 --> 00:05:15,820
Or you can say this is a call to action at the end is important, too.

81
00:05:15,840 --> 00:05:17,040
You can add a call to action.

82
00:05:17,040 --> 00:05:24,600
We hope to see you here or I can say, come here to the bakery and experience this all this flavor yourself,

83
00:05:24,780 --> 00:05:27,330
you know, come here and have this experience.

84
00:05:27,420 --> 00:05:28,080
Think about that.

85
00:05:28,080 --> 00:05:29,700
When I'm ready, I click on Apply here.

86
00:05:30,960 --> 00:05:33,780
This is saving Israelis under review right now.

87
00:05:34,110 --> 00:05:36,490
And that's how you add your business description.

88
00:05:36,510 --> 00:05:39,300
Think about that in this 15 20 minutes.

89
00:05:39,540 --> 00:05:41,250
Think in optimizing your description.

90
00:05:41,610 --> 00:05:43,610
Save it here and I see you in the next medium.