Guys, let's talk about the description of your business, which is important because the description
is a way that you have to tell Ukrainians more about your business, and I'll share strategies that
will help you to write an irresistible description here.
Let me show you an example.
Here we have on you and on Google.
We we are here to steal on the deja vu example.
Right?
This is a restaurant.
So if I scroll down, I see here this is their description.
So you see, we invite you to experience the culinary flavors and vibrant cultures of the countries
of the Mediterranean.
Deja vu expire on robust flavors of Italy, France, Spain, Greece or Africa.
So you get the idea this this description is good is optimized.
So what do we need to do to create an super optimized description for your business?
The main thing I want to invite you is this keep in mind that you're your clients or people that maybe
are not your clients.
Yet most people are in this category, people that are looking for services for products that you offer.
They will find your listing here on Google My business, and they will scroll down and read more about
your business so you need to get there.
On that description, you need to get to their heart.
Do you need to touch your customers hard with these descriptions?
So how do you do that?
First, you put yourself in their shoes and you think, what is the thing that they are looking for
when they are looking for a business like yours?
For example, if I'm looking for a restaurant in this case, déja vu and looking to experience flavors,
I won different food.
I wasn't talking about me personally.
I want to try different you scenes from different countries.
I like David Variety, and that's exactly what they are showing here, as you see on their description,
right?
That's what they are saying.
So I recommend you to think about that.
Put yourself in your customer shoes.
And first thing is, OK, what they are looking for.
And the second thing which is the most important of these will make the difference.
When you're this great on your description is what is the transformation that your business is counting
on these customers life gain?
So what is the transformation that you, your product, your services are doing and producing all your
customers life, right?
And you said you, I don't know.
I am not sure what transformation and doing.
I'm just a restaurant.
Yeah, you are just a restaurant and just a bakery.
But maybe on my bakery, I produce the best, the absolute best organic and healthy bakery products
for you to enjoy with your family and have magic moments with that.
So the idea here is to get a little bit sentimental and carry your customer in a trip with you.
So what is the ideal?
This is another trip to think about it.
What is the ideal experience that you could have in a business like yours?
So, for example, if I have a restaurant, let's say I have a restaurant and I offer this kind of food.
Let's say Italian food.
What is the ideal, the best?
The top experience that anyone can have at my restaurant, right?
That they can feel and just making things up here.
So let's say they can have the best food.
They can have the best flavors, they can spurious different flavors.
They can enjoy wine.
They can feel at home in the environment.
They can be so happy with the service that you offer any restaurant that they want to come over and
over and over.
So think about that.
What is the best experience that somebody that you make up on your head could have on your business
and use that as a your description?
And remember what is a transformation you're proud of?
Your services are doing what your business like on your client's life.
That's the best way to think about it.
OK.
So when you have when you come with the description, you are on the panel, we come to the info or
information menu and hit at the bar and we have that description.
So I click here and I just start typing.
Welcome to the Eagles bakery.
Here we make the best.
Bakery bread, let's say, for you and your family.
With.
Organic ingredients.
And always made.
With.
Love.
We hope to see you here.
Or you can say this is a call to action at the end is important, too.
You can add a call to action.
We hope to see you here or I can say, come here to the bakery and experience this all this flavor yourself,
you know, come here and have this experience.
Think about that.
When I'm ready, I click on Apply here.
This is saving Israelis under review right now.
And that's how you add your business description.
Think about that in this 15 20 minutes.
Think in optimizing your description.
Save it here and I see you in the next medium.