- Influencer marketing is leveraging somebody else's
social media following.
It's important to choose the right influencers
who have a really engaged audience
and speak to the types of people
who are likely to take action on the message.
But how do you do influencer marketing effectively?
Here are some of the best platforms
to discover new influencers.
There's influencers on LinkedIn.
You can also find them on YouTube, Instagram,
and even on Twitter.
But what should you look for in your influencers?
Will their audience benefit from your product?
It's important that the influencers you work with
have an audience that will likely be interested
in whatever it is that you're selling.
It's important that you do your background research
in this way.
Will they represent your brand well?
Think about the messaging that they use
on their social profiles.
Will you be happy to put your brand behind their name?
Will your post gain enough exposure?
It's also important that you're
getting a bang for your buck.
Do they have a big enough audience
for that influencer to make sense for your brand?
So let's talk about compensating your influencers.
Firstly, will they work within your budget?
This is important if you have a budget
that you want to work within,
you need to insure that you're working with
influencers that are willing to work within that region.
Will they accept an exchange agreement?
Sometimes you might be working on a shoe string budget.
In this case, you're going to want to work with influencers
who you compensate in other ways
other than just a financial transaction.
Will they become an affiliate?
There are influencers who will accept
an affiliate arrangement.
This is where they only get paid when they
generate a sale for your company.
Now let's talk about different marketing agencies
where you can find influences.
The first one being FameBit.
There's also Webfluential,
and Tapinfluence.
It's important to note that there will be a fee involved
if you use these agencies.
You can find influencers on your own
using social media.
However, these agencies make it easier for you
to find influencers who are willing to work with brands.
If you haven't tried influencer marketing yet,
why not add it as a part of your
eCommerce marketing strategy
and see how it works for you.
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