Influencer marketing today, we'll be talking about influencer marketing influencers carry serious weight 1
in the social and blogging world and have the power of popularity which can really help to turbocharge the 2
brand. 3
The most popular celebrities like Kylie Jenner have followers ranging in the millions and can easily 4
sway the public opinion. 5
In your favor, if your brand is in a niche sector or if it targets a specific segment of people getting 6
the endorsement of someone your customer demographic relates to and admires will help you more than 7
getting a generic celebrity thumbs up. 8
You can save your time, energy and resources by niching down and maximize your chances of a reply. 9
Imagine this 10
You want to connect with small businesses and entrepreneurs to let them know you can provide quality 11
websites at great rates. 12
Instead of attempting to contact every celebrity you can think of who likely will never respond. 13
It's a better idea to target business orientated influencers. 14
They will already have lots of followers in your target demographic who will probably be interested 15
in what you do and your services. 16
You can ask these questions to do a basic background check on them. 17
No. 18
One is the influencer active on the platform you're contacting them on. 19
This is important because their followers may not be engaged anymore if they haven't posted in months. 20
Number two, are they fully compatible with your brand and your target customers? 21
Number three. 22
How many active followers do they have and how engaged are their followers? 23
Number four, one of their interests. 24
And what have they posted about recently? 25
Knowing their likes and dislikes will allow you to hold conversation with them with ease and not come 26
off as being pushy. 27
There are lots of tools and tricks you can use to find influencers in your niche. 28
For example, buzzsumo and mention both can help you search for relevant people in specific sectors. 29
Both platforms also offer free trials so you can get a list of people to contact without signing up 30
for a full subscription. 31
You can also use all the top dotcom to find popular blogs in almost every industry. 32
Niche follower wonk is another tool for Twitter users, which can help you find the most influential 33
people in your niche. 34
On Twitter, here are some advice regarding influencer outreach, which will help you in your efforts. 35
No one don't just pick one influencer to approach target the top 30 influencers instead. 36
Number two, prioritize your influencers list. 37
According to the authority they have, you can use follower one for Twitter and Moz's tool open side 38
explorer for the bloggers to discover their domain authority rating. 39
Focus your attention on those who have a high score in the mentioned category. 40
Reaching out to bloggers is helpful when you want to dive deep into a specific topic and comes with 41
an added bonus, which is that the audience of bloggers have a longer attention span, which can be 42
better for some industries. 43
Next step after selection and background check of influencers is to form a rapport with them. 44
If you spend time building a relationship first, influencers will be more likely to respond favorably 45
to your messages. 46
Influencer marketing, too. 47
So how do you start building a relationship with your chosen influencer? 48
Number one is to engage often and in a way which adds value to their content. 49
You can do this by making regular, intelligent comments on their posts. 50
It'll help you gain trust in the influencers eyes as a regular engaged follower. 51
Second is to respond to feedback requests. 52
Influencers often run polls or ask for feedback from their followers regarding their content and what 53
catches their followers eyes and what doesn't. 54
You can win their trust by providing them helpful and valuable feedback and making yourself stand out. 55
Number three, share their content since everyone loves a follower who helps them reach a wider audience. 56
Don't forget to tag your influencer. 57
And when you do this so they know you've shared their stuff and they'll start seeing you as a follower 58
who is of value to them. 59
Next is to be an active subscriber to their mailing list. 60
You can differentiate yourself by asking helpful questions, are giving valuable feedback when they 61
ask for it in their newsletters. 62
Start with a little introduction about yourself, then leave your comment or question. 63
Even if you don't get a reply the first time, you can be sure they will have read your email and now 64
you've started the process of getting them to remember your name. 65
Number five is to comment on their blog, leave an insightful reply to their posts or ask a smart question. 66
It is a sureshot way to engage influencers and start a conversation with them. 67
Number six involves informing them about the errors which they might have missed in their content. 68
People want their content to be mistake free, and hence this type of feedback is highly appreciated. 69
Aim for being a helpful follower instead of a no at all and never correct their mistakes in a. 70
Public forum, our server next off, is linking to their content. 71
If you run a blog linking to an influencers, content can be beneficial to both of them as Google rewards 72
both of you for a link. 73
If the site you're linking to is relevant to your own, notify the person you've linked to by sending 74
them a short email telling them that you've linked to them and their content fits into your own blog. 75
You can also tag them in on a social media post, along with a link to the content last office to include 76
them in a list of influencers. 77
You can make a blog or content like top influencers to follow in my niche and you can include them in 78
that list, although this works better if you've a large following. 79
But even if you don't have a large following, it's still a gesture worth making. 80
Don't forget to send them email introducing yourself and informing them that they've been included in 81
your content and sending them a link to the post. 82
So now that you've built a rapport with them, have been regularly engaging with their content and have 83
established a basic relationship with them. 84
What can you do next? 85
Well, once you've established a rapport, well, once you've built up some rapport, the next step 86
is to prepare your pitch, which you should send via email if you can. 87
Influencer Marketing three, your pitch should be punchy, attention grabbing, but not gimmicky and 88
should not be long. 89
Here are some tips you should follow while preparing your first pitch to an influencer. 90
First off, make sure your brand looks perfect and relevant to your niche. 91
Remove all problematic, unprofessional or out of place. 92
Post from your feed. 93
Check if your brand fits with their niche and does your marketing, design and post communicate. 94
This second include both and asking to benefit in your pitch. 95
You need to offer some benefit in exchange for your ask. 96
This can be a free product, your complimentary services or mutual cross promotion. 97
Or it could be something else that has value that you know will appeal. 98
Number three is to check if your influencer is worth approaching before investing time in them. 99
Number four, assess whether they are relevant to your audience. 100
This is important as someone can have lots of followers, but if they're not relevant to your niche, 101
they won't be of much help. 102
You particularly need to watch out for this. 103
If you're trying to promote a local business as an influencer can be well known in one area, they could 104
be almost unheard of in your own location. 105
Number five is to establish a relationship with the influencers. 106
You can do this by engaging regularly with their content, commenting on social posts, sharing their 107
content, emailing them to ask a smart question, or letting them know how much you enjoyed their latest 108
blog. 109
Post number six, be active, engaged regularly with their posts. 110
Don't be afraid to reach out and give your feedback or ask a question. 111
These are the things that will help build trust and get your name remembered. 112
And last is to prioritize your time. 113
Instead of trying to build relationships with everyone, focus on those who can actually help you. 114
You can use tools like Moz's open site finder and follow follower dotcom to determine which influencers 115
have the highest authority in your sector. 116
Your pitch will depend on what you want from them. 117
A shout out guest post or a free endorsement. 118
Always make sure you fully proofread your pitch before sending it out. 119
As any mistakes or typos will make your pitch look unprofessional. 120
You can use grammar checking softwares like grammar or words free ed to ensure your content is mistake 121
free. 122
Another thing you must do is make sure you have the right contact details for your influencer or your 123
message might remain unread. 124
And unreplied. 125
It's better to reach out to influencers via email rather than direct message them through Facebook or 126
Twitter. 127
One exception is LinkedIn, which is a networking focused platform so it can be used to reach out to 128
people and ideal pitch to an entrepreneurial type influencer. 129
If you were trying to get them to endorse your service, let's say a design firm or mention your content 130
could go like this simple pitch for getting an endorsement from an influencer. 131
Hi, X, Y, Z. 132
I am ABC from AB websites and I wanted to get in touch as I'm a big fan of your content and loved your 133
recent post on time management. 134
I know you have an active following of entrepreneurs in my affordable design services. 135
Great for startups short on cash flow. 136
So I thought we might be able to work together. 137
I've already worked with EFG Brand and other brands and have built up a good reputation for delivering 138
quality websites. 139
Would you consider mentioning my services or blogs to your followers in exchange for my design work 140
on any project of your choice? 141
I understand if now's not the right time, but if you do have any design work that needs doing, I'd 142
love to help. 143
Thanks for considering my offer. 144
Take care and I look forward to your future posts. 145
Abcam Web.com. 146
Influencer marketing for if you wanted to nail a guest post on an influencers blog, you could send 147
a pitch like this. 148
Let's assume you're the owner of our blogs, Dotcom, a blogging initiative sending a mail to an influencer 149
called X, Y, Z. 150
Here's how it'll go. 151
Dear X, Y, Z. 152
Hi, I'm ABQ from our blogs and I have an idea for a post I think might be of interest to your followers. 153
It's for a 500 word piece on time management. 154
As I know your audience is interested in learning how to maximize their time better. 155
The headline goes like this 51 tips to manage your time way better than others, and it will mention 156
handy hacks to get more done. 157
If you'd like to see samples of other blog posts I've created, you can view some of my posts here. 158
Abby blogs dot com. 159
I'm a marketing consultant who helps solo startups, and I run an active blog that features articles 160
on productivity and getting organized. 161
My work has also been published on various sites and I've appeared on a few podcasts too. 162
Speaking about productivity and time management, thanks so much for considering my pitch. 163
Abkhasia blogs dot com. 164
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Thanks for watching and don't forget to let us know how you get on with applying our influencer marketing 169
tips.