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All right.

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So I'm just using some emails that I get in my inbox.

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So this first one is from Scott's Cheapflights.

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This is an email list where you get notified for inexpensive flights.

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And so this is a good example of a deadline in the subject line as well as emojis.

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So a lot going on in here ends tonight when an away gift card, blah, blah, blah, plus emojis.

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So multiple reasons why I would click this email.

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They use simple graphics.

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He uses his logo at the top.

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I think using a logo at the top of an email can be good or at the end it's not necessary in my mind,

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but it's just building that relationship.

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Again, you want people to recognize your brand.

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The use of the image here is nice.

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So this is an actual image.

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It's not text, it's a graphic that they created.

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And just visually it stands out when a $300 away gift card.

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So that stands out, which is nice.

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And generally this email is short and sweet.

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There are two links, the sweepstakes page and then this link to a way, which is the brand that they're

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partnering with.

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And I understand that that's there, including that link because they're probably an affiliate with

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that company.

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But the main call to action is the sweepstakes page, which they've included a link to at the beginning

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of the email and at the end, which I think works well, especially if your email is longer, which

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this isn't that long of an email, but I would say it's long enough to include to warrant including

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a link multiple times.

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It's got all the standard stuff at the bottom links to social media.

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But generally, I think this is a pretty decent email.

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All right.

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Is Harris, Jonathan is Harris are content creators.

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I really love this for the style.

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But first, let's look at the subject line.

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We didn't think this would ever happen.

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Curious, right?

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Builds curiosity.

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I don't know what this is about.

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And so I'm going to open it.

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And the first thing you'll notice likely if you see this is how she uses visuals and graphics to sort

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of break up her email into sections.

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Now, this isn't going to work well for everybody.

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This works really good for her because she writes a now weekly email and it always follows the same

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structure.

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So if you're a subscriber to her email, you know, if I go scroll down, there's going to be a playlist

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section, there's going to be a section about just general things that she recommends.

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There's going to be a section with links to her social pages.

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So, you know, she has this structure and she has this very visual style across all of her content.

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So for her, I think it really makes sense.

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And this is an example of something where there's a ton of calls to action and she's not trying to sell

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one product or service.

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And I think if she were to do that, she would probably send out a different email.

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But it's more of a general newsletter with all of the things that she does and that she wants her followers

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to know about.

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All right.

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Here's a couple examples from wildest I mentioned while this earlier.

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It's a photography course company.

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So first, this one, we have this subject line.

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This one's a first short and sweet, curious.

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I don't know what it's about, but I'm wondering what what first is this?

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Then you open it.

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They've got their logo at the top.

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Super, super basic email and all visual.

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So these are actually all graphics, which is kind of interesting.

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It's not text, which is sort of a risky move because sometimes photos don't appear in different email

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readers but very visually pleasing.

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So the The Beginning is new workshop launching October 20th, 2020.

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So you know exactly what this is about.

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And then it adds a little bit to describe.

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Join Charlie Sibley for an Alaskan adventure adventure as she discovers remote corners where the wild

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roam.

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So remember when we saw Wild ES Instagram account earlier in the class?

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Their whole thing was selling this vision, this this lifestyle of being an adventure photographer.

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And this is clearly comes across in this email right here.

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Not only are they selling this course, they're not really telling you that they're teaching you how

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to take great photos of landscapes or they're telling you what gear to use that sort of is assumed through

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this email or assume through what they're pitching to us.

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What their what really comes across, though, is this idea that you get to learn.

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How to roam wild, how to discover the remote corners of the world.

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And then there's this image of this, Wolf, and it's just totally selling this this lifestyle more

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than just the class.

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There's a little bit more information about the class.

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And then it says Be the first to know when it launches.

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So it kind of creates this exclusivity that if you sign up now, you're going to be the first to know.

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And generally people really latch on to that.

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They want to be the first to know to to be exclusive.

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So that works really well for for them.

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Here's another email from Wildest.

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Similar sort of style of subject line.

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This is it.

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Short.

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Sweet.

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You kind of don't know what it's about.

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So it builds that curiosity.

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It's not explaining a lot, but I would guess that amongst all the other emails that you might get,

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this would stand out because sometimes shorter email headers, if there's just one or two words, stands

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out when you're scrolling through all your emails, all of the other ones have a bunch of text and then

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a short one pops up.

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It's easier to read more visually pleasing.

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So this is it.

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Early access ends tonight.

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DEADLINE right there.

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I mean, deadline also is in the subject line itself.

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And then it's the storyteller's guide to taking better iPhone photos.

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So a little bit more of a descriptive title of the course.

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And tonight, so there's a deadline.

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And then also there is sort of an incentive to purchase because there's a discount.

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Similar visual style.

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There's a little bit more information in this email about that one, this course, what you're going

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to learn and then level up your iPhone photography.

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So this one's a little bit different than that other one because it's more selling the skills someone

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might learn rather than the lifestyle.

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All right.

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Lastly, let's look at this video.

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This is a YouTube video.

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So this is my own channel.

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Obviously, this is my face.

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But I wanted to show you this because this is the email that you get if you are subscribed with notifications

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turned on to any YouTube channel.

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Now notice the subject line.

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It includes this red dot and then the title of the video that red dot stands out.

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And this is proof that emojis are an important part of copyrighting and that they actually work.

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Because if YouTube, the company with arguably the most data, the biggest amount of data, data and

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analytics about open rates and people in the world, if they're using an emoji at the beginning of a

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subject line, they're doing it for a reason.

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The red, I think, ties into their branding, the red of the YouTube player and their logo.

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So that's really the main reason I wanted to show you that.

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And then the email itself is just super basic.

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It's just really sort of the visual thumbnail that you would see if you are on YouTube itself.

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But I just wanted to show you that because of the emoji, I'll be showing you some more examples from

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my own emails in a case study coming up, but hopefully all these best practices help you as a copywriter

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writing emails for your business in the future.