All right.
So I'm just using some emails that I get in my inbox.
So this first one is from Scott's Cheapflights.
This is an email list where you get notified for inexpensive flights.
And so this is a good example of a deadline in the subject line as well as emojis.
So a lot going on in here ends tonight when an away gift card, blah, blah, blah, plus emojis.
So multiple reasons why I would click this email.
They use simple graphics.
He uses his logo at the top.
I think using a logo at the top of an email can be good or at the end it's not necessary in my mind,
but it's just building that relationship.
Again, you want people to recognize your brand.
The use of the image here is nice.
So this is an actual image.
It's not text, it's a graphic that they created.
And just visually it stands out when a $300 away gift card.
So that stands out, which is nice.
And generally this email is short and sweet.
There are two links, the sweepstakes page and then this link to a way, which is the brand that they're
partnering with.
And I understand that that's there, including that link because they're probably an affiliate with
that company.
But the main call to action is the sweepstakes page, which they've included a link to at the beginning
of the email and at the end, which I think works well, especially if your email is longer, which
this isn't that long of an email, but I would say it's long enough to include to warrant including
a link multiple times.
It's got all the standard stuff at the bottom links to social media.
But generally, I think this is a pretty decent email.
All right.
Is Harris, Jonathan is Harris are content creators.
I really love this for the style.
But first, let's look at the subject line.
We didn't think this would ever happen.
Curious, right?
Builds curiosity.
I don't know what this is about.
And so I'm going to open it.
And the first thing you'll notice likely if you see this is how she uses visuals and graphics to sort
of break up her email into sections.
Now, this isn't going to work well for everybody.
This works really good for her because she writes a now weekly email and it always follows the same
structure.
So if you're a subscriber to her email, you know, if I go scroll down, there's going to be a playlist
section, there's going to be a section about just general things that she recommends.
There's going to be a section with links to her social pages.
So, you know, she has this structure and she has this very visual style across all of her content.
So for her, I think it really makes sense.
And this is an example of something where there's a ton of calls to action and she's not trying to sell
one product or service.
And I think if she were to do that, she would probably send out a different email.
But it's more of a general newsletter with all of the things that she does and that she wants her followers
to know about.
All right.
Here's a couple examples from wildest I mentioned while this earlier.
It's a photography course company.
So first, this one, we have this subject line.
This one's a first short and sweet, curious.
I don't know what it's about, but I'm wondering what what first is this?
Then you open it.
They've got their logo at the top.
Super, super basic email and all visual.
So these are actually all graphics, which is kind of interesting.
It's not text, which is sort of a risky move because sometimes photos don't appear in different email
readers but very visually pleasing.
So the The Beginning is new workshop launching October 20th, 2020.
So you know exactly what this is about.
And then it adds a little bit to describe.
Join Charlie Sibley for an Alaskan adventure adventure as she discovers remote corners where the wild
roam.
So remember when we saw Wild ES Instagram account earlier in the class?
Their whole thing was selling this vision, this this lifestyle of being an adventure photographer.
And this is clearly comes across in this email right here.
Not only are they selling this course, they're not really telling you that they're teaching you how
to take great photos of landscapes or they're telling you what gear to use that sort of is assumed through
this email or assume through what they're pitching to us.
What their what really comes across, though, is this idea that you get to learn.
How to roam wild, how to discover the remote corners of the world.
And then there's this image of this, Wolf, and it's just totally selling this this lifestyle more
than just the class.
There's a little bit more information about the class.
And then it says Be the first to know when it launches.
So it kind of creates this exclusivity that if you sign up now, you're going to be the first to know.
And generally people really latch on to that.
They want to be the first to know to to be exclusive.
So that works really well for for them.
Here's another email from Wildest.
Similar sort of style of subject line.
This is it.
Short.
Sweet.
You kind of don't know what it's about.
So it builds that curiosity.
It's not explaining a lot, but I would guess that amongst all the other emails that you might get,
this would stand out because sometimes shorter email headers, if there's just one or two words, stands
out when you're scrolling through all your emails, all of the other ones have a bunch of text and then
a short one pops up.
It's easier to read more visually pleasing.
So this is it.
Early access ends tonight.
DEADLINE right there.
I mean, deadline also is in the subject line itself.
And then it's the storyteller's guide to taking better iPhone photos.
So a little bit more of a descriptive title of the course.
And tonight, so there's a deadline.
And then also there is sort of an incentive to purchase because there's a discount.
Similar visual style.
There's a little bit more information in this email about that one, this course, what you're going
to learn and then level up your iPhone photography.
So this one's a little bit different than that other one because it's more selling the skills someone
might learn rather than the lifestyle.
All right.
Lastly, let's look at this video.
This is a YouTube video.
So this is my own channel.
Obviously, this is my face.
But I wanted to show you this because this is the email that you get if you are subscribed with notifications
turned on to any YouTube channel.
Now notice the subject line.
It includes this red dot and then the title of the video that red dot stands out.
And this is proof that emojis are an important part of copyrighting and that they actually work.
Because if YouTube, the company with arguably the most data, the biggest amount of data, data and
analytics about open rates and people in the world, if they're using an emoji at the beginning of a
subject line, they're doing it for a reason.
The red, I think, ties into their branding, the red of the YouTube player and their logo.
So that's really the main reason I wanted to show you that.
And then the email itself is just super basic.
It's just really sort of the visual thumbnail that you would see if you are on YouTube itself.
But I just wanted to show you that because of the emoji, I'll be showing you some more examples from
my own emails in a case study coming up, but hopefully all these best practices help you as a copywriter
writing emails for your business in the future.