You hello, my name is Tim Warner and I'm thrilled to welcome
you to this video training course on generative AI for marketing professionals.
I've been a Microsoft MVP, technical trainer and Azure AI expert for over 25 years.
More importantly, I have a genuine passion for teaching and simplifying complex technologies and especially generative AI.
We all know marketing today moves at lightning speed and generative AI tools are your ticket to staying ahead.
From Microsoft Copilot to ChatGPT, Jasper AI to Claude, this course is packed with practical techniques
to help you create compelling content, enhance customer engagement and streamline your marketing workflows effortlessly.
You'll find all the course resources@go.techtrainertim.com marketing your one stop hub for
hands on exercises, examples and additional learning goodies to maximize your experience.
Ready to transform your marketing outcomes with generative AI? Great. Let's dive into our lessons one by one.
In lesson one, we explore the transformative role of generative AI in marketing, address why resistance to AI
is natural and how to move past it, and establish clear course objectives with real world outcomes.
In lesson two, we define generative AI, explore key tools
like Microsoft Copilot, ChatGPT, Jasper AI, Gemini, and Claude examine
marketing applications and practice creating content with simple prompts.
In lesson three, we automate content creation with AI tools, generate visual
content for social media campaigns, personalize across channels, create multi format content
for omnichannel campaigns and and maintain your brand voice throughout.
In lesson four, we build AI chatbots for customer support and sales, implement social listening for
real time campaign adjustments, create personalized customer journeys and establish best practices for AI interactions.
In lesson five, we identify automation opportunities in existing tools, streamline
campaign management with Salesforce, Einstein and Microsoft Copilot, build AI workflows
for CRM systems and position AI as your productivity multiplier.
In lesson six, we analyze campaign data with Salesforce, Einstein
AI and Copilot, use predictive analytics for targeting, explore attribution
modeling and performance optimization, and build data driven campaign strategies.
In lesson seven, we tailor AI prompts for brand consistency, localize content for different
audiences, scale influencer and creator collaboration workflows, and maintain brand integrity across all outputs.
In lesson 8, we address privacy bias and compliance in AI campaigns
and build customer trust through responsible AI practices and transparent messaging.
Let's explore each lesson's contents more deeply in sequential order.