- You shouldn't grocery shop when you're hungry,
and you shouldn't only pay attention to LinkedIn
when you're job searching.
If you are proactive about building your brand on LinkedIn,
you can keep your network warm
and attract great opportunities
like speaking engagements, advisory roles,
and job opportunities for the rest of your career.
After watching this lesson,
you will be able to implement high-impact actions
on LinkedIn to nurture and grow your network.
The first step is to update your LinkedIn profile
with your new company and role.
Paste in the description of the company
into your experience section
and a paragraph or several bullet points
on the kind of work you do for the company.
Make sure notifications of your profile change are turned on
so that people are notified and can congratulate you.
This is a great moment for you to reconnect
with people in your network who are happy for you.
If you see an old former colleague or professor
saying, "Congratulations on your new job,"
send them a quick email to see how they're doing.
Next, give recommendations regularly.
On LinkedIn, you can write recommendations
for other professionals
on what it's like to work with them.
Do this several times a quarter.
This does three things.
First, it is such a wonderful gift to give someone
to write them a review.
It's a great way to reconnect with an old coworker
or recognize a current one.
Second, you'll appear on their profile.
More visibility is great on LinkedIn.
And third, you are likely to get recommendations
in return for your profile.
This is a good thing to upkeep
because it builds relationships,
and then you don't suddenly and suspiciously get a wave
of recommendations when you're job searching.
Next, head over to the company page
for your new company on LinkedIn,
and add your coworkers on there to expand your network.
And finally, interact on LinkedIn regularly.
This can be posting information about the industry,
company, or insights related to your profession,
or simply commenting on other people's posts.
Now, I want you to commit
to updating your LinkedIn profile regularly
throughout your time at this new company.
On top of all the wonderful benefits of doing this,
it will also make it nearly impossible
for the employer to know when you're job searching
in the future,
because your LinkedIn will always be active and current.