The best writers in the world learn to write in part by reading lots of other good writers great novelists
spend their time reading lots of other great novels.
They don't just read their time they don't spend their time reading comics or watching sports and never
reading novels.
They immerse themselves in the world they want to excel in.
The same should be true of you when it comes to giving your elevator pitch.
There are so many places where you can find great elevator pitches.
I mean there's a primetime show on NBC Shark Tank where you can and on and it's on CNBC to where you
can watch people giving pitches.
Now they're a little bit longer than what most people consider elevator pitches.
But some of them are quite brief and you can learn a lot from it because always within the first minute
you get a sense of what their business is.
That's important.
You can go to other Web Web sites like ultralite startup's has tons and tons of fantastic elevator pitches.
They're really brief.
They're less than three minutes of Internet startups here in New York City.
Just go to YouTube and type an elevator pitch and you'll see all kinds of examples so don't try to just
come up with something from scratch in a vacuum.
Learn from what other people do.
Now if there are people in your industry you know are good at it.
Research that go to their Web sites don't copy anyone's style or say exactly what they're saying but
have influences.
If you spend hours and hours and hours looking at other people give great elevator pitches it's going
to rub off on you solve it.
It's going to shape your thinking it's going to elevate your standard.
So before we really dive in here I do want you to spend a little time finding some elevator pitch role
models so please do that now.
Nothing else.
Just go to YouTube and type in great elevator pitches see what you find.
See what you like.