‫We analyzed a lot of startups and we found out that there are several concrete ways to come up with
‫great startup ideas.
‫So we put together seven practices that you can use to find your own profitable startup idea.
‫In just around 15 minutes, you'll get a healthy shot of knowledge and inspiration.
‫Entrepreneurship is just like a roller coaster.
‫There are a lot of ups and downs.
‫You are scared
‫at first, your adrenaline is building up while getting closer and closer to the edge.
‫And when you get there, you just stare into the abyss, not knowing what's coming next.
‫But once you go over the hump, you love the adrenaline and you embrace the uncertainty.
‫But the problem is, where do you start and how do you find a business idea which has potential, which
‫can be profitable?
‫If this is what you're wondering about, you are in the right place.
‫This course is for you
‫if you struggle to come up with ideas, or if you have found an idea but got demotivated because you
‫found out that the competition is huge, or if you are very creative and come up with ideas all the
‫time but just don't know which one to choose to pursue further.
‫Maybe you also wonder about how famous startups like Airbnb, Uber, Pinterest or Tinder came up with
‫their innovative ideas.
‫We are going to tell you their stories and those of many other cool startups in this course so you can
‫find your startup idea. When you hear about them in the news, they all seem to have started so differently.
‫Some founders came up with the idea because they were in a financial struggle.
‫Others were extremely passionate about changing the industry, yet others had a great vision of what
‫the future will look like.
‫So how to make sense of it and what do they have in common?
‫Well, most ideas start with spotting a problem, something that really frustrates you, makes you unhappy
‫and beats you up in everyday life.
‫Like when you can't find a parking spot or when you're stuck in traffic or when you're holding the line
‫with a customer service rep.
‫Problems and opportunities are actually just different sides of the same coin.
‫It all depends on who's looking at it and from which perspective.
‫So make sure to look at every problem with an entrepreneurial mindset and ask yourself "How can I solve
‫it?"
‫"How can I use technology to improve it?" and "Can I build a business out of it?" To remember this
‫think of these glasses.
‫Each time you're looking for an idea, imagine putting them on and you will immediately see the world
‫from a problem/opportunity perspective.
‫Once you do this, you will likely see opportunities everywhere you look, in each industry, in each
‫country, for each type of circumstances.