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Selena has got 121 million.
The Rock has 88 million.
And I have 21 followers.
Two and one, 21.
Which is beyond embarrassing.
I use Twitter and Facebook,
but with Instagram, I am seriously late to the party.
I have 1,409 followers.
36,900.
Recent surveys suggest that 60% of 18- to 30-year-olds
now use Instagram - that's second only to Facebook.
It's just like, "Oh, I look good, the world needs to see this."
I've got one month to get 10,000 followers.
I'm actually quite amazed you've only got 21.
That's actually hard to do.
Luckily, I'll have some expert help along the way.
- Grandad's joined Instagram. - Finally.
Now, if David Beckham can get 5 million in just three days,
how hard can it be?
'BBC Radio 1.'
Morning, babes.
I feel like, by not being on Instagram,
there's this whole world that I'm missing out on.
So, my grand total of followers, day one, is...
21.
10K seems quite daunting at this point,
so I'm going to need some help.
My name is Conor Maynard and I have 1.2 million followers.
Conor's a bit of a social media guru,
sharing songs and videos to millions.
Conor Maynard - Turn Around ft. Ne-Yo
For me, social media played a massive part in my career.
The main reason I use Instagram is,
one, to keep connected with my fans
and also to just keep up with what's going on.
Conor's agreed to be my social media wingman
for the next 30 days.
- How many followers are you sitting at right now? - It's not great.
I didn't realise it was that bad.
We can definitely work on this.
I'm going to build up my followers over the next month.
What is your one top tip?
My main thing that I go for
is always try to write a funny caption.
For example, on Valentine's Day,
I posted a fairly normal picture,
just me standing there looking pretty.
- Brooding. - There we go.
The caption says, "Almost had a threesome for Valentine's Day."
Cheeky. "Just needed two more people."
So I could try to be really funny with my posts, or...
OK, I can see quite an easy out, here.
Couldn't you just post a picture of me and you together?
"Here's my close personal friend,
Dev, everybody go and follow him."
The challenge could be done today, if we did it just right now.
- And then where's the fun in that? - It's true, it's true.
You know what, if we get to the end,
and you're struggling, then I'll do it for you.
OK.
I have a feeling I might be taking Conor up on that offer.
But now, I'd better get posting.
It's like a secret back stairway with quite a nice view.
I need to find a cool picture
to go with my genius first caption.
Am I supposed to smile or do I look serious?
Hi, guys, I've joined this new app called Instagram.
I like what the clouds are doing in this one.
Come and follow me, be part of the future.
So that's the formula, isn't it?
Cool picture, witty caption,
surely that's an easy 1,000 followers.
Done.
Three more followers.
So, my first post went up seven minutes ago,
it's got two likes and it's got me, like, five extra followers.
Now, by that math, I'm going to have to do
a lot of posting between now and the end of the month.
The response to yesterday's post was rubbish.
I just didn't get it right somehow.
A good Instagram photo is...
According to likes, it's always selfies.
Things that are different. Things that are colourful.
People like other people.
If I knew how to take better pictures,
would that give me more followers?
My name is Joseph Sinclair,
I'm a photographer specialising in portraiture.
A lot of my work is used by celebrities and brands.
I've come out to the Thames Barrier for a photography lesson.
The sunlight is flooding in.
I mean, that is amazing. You've got all these spots here.
Instagram has opened up
a whole new world of photography for people
that wasn't there before.
I'll let you take the shot.
'My first task is a landscape shot.'
I quite like the steam and smoke
that's coming off the factory over there.
Yeah, that's cool.
The light's even better now, so it might be worth...
You've got a rainbow there.
Oh, yeah, look at that.
- You'd never be able to plan that. - Yeah.
The fact that it's absolutely pissing down with rain
and it's just turned that picture into this amazing scene.
Can we go back inside, though? It's raining quite a lot.
Let's go, we got it.
Next, Joseph wants we to meet someone
who's killing it on Instagram at the moment.
- So come over here and I'll introduce you. - Cool.
Joseph's dog Stewie
has about 9,500 more followers than me,
and now, I feel intimidated.
The followers just creep up.
It's weird, he got 50 followers over the weekend.
I didn't do anything in particular,
just pictures of him in the park.
I've already noticed Stewie takes better selfies than I do.
It's been a three-year journey for him, remember.
You've got a month, so...
Stewie has nailed the selfie,
which seems key to getting followers.
And now, I'm getting a masterclass.
My top tip for a banging portrait on Instagram
is find the light.
Find the good light, chase the light.
So, I would take the camera up slightly.
I just wish I didn't feel so awkward about taking my own picture.
All you need is a window with plenty of light coming in.
Then just play with your angles
and you can see that if you turn more this way...
- This feels a little bit more contrived. - Yeah.
Taking 100 pictures of myself.
The essence of the selfie
is you're putting some of yourself out there,
and people are interested in you.
I'll take your word for it, Joseph.
I think it's a cool picture though, so no time to waste.
New profile pic is up.
Form an orderly queue, girls.
I've got to admit, all this selfie-taking
is making me worry about my looks.
Feeling self-conscious, worrying about,
"Are my eyebrows to bushy?
"Is there a weird beard situation going on?"
So I'm going to get myself all primmed, preened,
man-scaped and beautiful.
What do you guys think?
A definite improvement in my looks,
not so much in my following.
By the end of my first week, I'm getting nowhere fast.
Maybe Conor can give me some pointers.
I had a quick look.
I saw you following me, actually.
I followed you last night,
because I felt I had to add to the 180.
I'm feeling a little bit of pressure some days, when I wake up,
that I have to take a picture of something interesting,
I have to appear that I'm doing something.
And, to be honest with you, I'm not that interesting.
Whether or not you might think it's interesting,
I promise you, your followers will find it interesting,
cos it's an insight into your life.
For me, once you build an empire of 1.2 million followers...
..You know, you could take a few days off.
You can have a bit of a chill, yeah, sometimes you don't have to.
So, consistency.
For you right now, it's consistency.
OK, just so I've got this straight,
I've got to post at least once a day
and we're going to take a selfie in a minute that,
just in case of emergency,
you'll post and tag me so I can get lots of followers.
Yeah. Listen, I've got you. I won't go back on my word.
Nice to know I've got that in my back pocket.
Hi, Steph, how's it going?
Next on my list is social media agency Battenhall,
who specialised in growing people's following.
Hey, Dev, how you doing?
And I can't say I'm looking forward to Steph, Brad and Joe
picking my profile apart.
You've got this one, what's this?
A hand-painted picture of Sir Cliff Richard.
And it's a bargain, right?
It certainly is a bargain. 5 pounds.
We can see that cos you've used the hashtag bargain.
How many hashtags is too many hashtags?
When I run, I put in a lot of hashtags
because I'm looking to tell people I'm doing a marathon,
looking to tell people that I'm doing stuff with Nike,
to find more followers.
- So, be more clever with my hashtags. - Yeah.
You've a bit of a weird name, Dev,
what's the idea behind that?
I wasn't sure what I was going to be posting,
if it was going to be music or my private life,
so it was just...stuff.
Branding genius.
That's kind of accurate.
Maybe there's room for improvement.
What do you think of these different names?
Fresh.To.Dev, I quite like.
The sort of connotations I get when I say it feel right.
- Profile saved. - That's it, brand-new me.
So, to get your 10,000 followers, you'll need to work hard.
Now you've got your account, your new name,
we need to make sure everybody knows you're there.
Better get to it, then.
Hi, I was just looking for directions to the toilet.
- Is it...? - It's just over there.
Just through there, cool. Sorry, just before I forget,
- are you on Instagram? - I am on Instagram, yeah.
- Oh, we should probably follow each other, right? - Yeah, yeah.
It's, um...er...Fresh.To.Dev.
All right.
It's pretty cool, everyone's talking about it.
- OK, you want me to follow you? - Yes, I'd like you to follow me.
This is great, all I've got to do is badger 9,000 more people.
- Excuse me, are you on Instagram? - I am.
I'm Fresh.To.Dev.
- I'm following you now. - Cheers!
DNCE feat. Nicki Minaj – Kissing Strangers
Over the last few days, I've seen a bit of progress,
but there's no doubt that building a big following quickly
takes a lot of work,
unless you manage to go viral.
I'm Kash and I have 552,000 followers.
When Kash's booty babe video set the internet on fire last July,
she went from 6K to 300,000 followers
in less than 48 hours.
Since then, I've built on that following.
Kash has worked hard to transform herself
and she uses her social media to inspire others.
You motivate a lot of your followers
and a lot of your following is based on
bettering your lifestyle,
eating better, feeling better, right?
I want my page to be like a community where people can go
and be uplifted and empowered,
not just by me, but by one another.
Talk to me about how you
keep that level of followers and keep building.
Do you have to post every day?
On average, I probably try and spend two hours a day
connecting with my followers, whether it be reading through DMs,
reading through my comments, getting back to people.
We're nothing without the people that follow us.
You know, without our audience,
we'd just be sitting in our rooms trying to be something.
I know that I've got half a million people
that are sort of watching,
and it pushes me to be the best version of myself.
I think that's my workout for the year done.
She has a message
and she really engages positively with her audience.
And I want to do the same thing
by maybe putting a bit of myself out there.
If I can inspire one person to get into music, to get into radio,
I think that would be pretty cool, right?
I've completely underestimated
the way Instagram can inspire people
to want to better themselves.
But there is a flipside to that.
You can feel your life isn't going anywhere
if you're not doing such cool activities.
There's always going to be another girl prettier than you
and another person better than you.
Everyone just puts the best version of themselves on Instagram.
People use things like Instagram
to glamorise what's going on in their life.
And unfortunately this can transfer
into the world of eating disorders.
Frances uses her Instagram
to promote recovery from anorexia
and steer people away from hashtags and images
that perpetuate the disease.
With these pro-ana accounts,
how are the images harmful?
For a sufferer, that image will stick with them
and they'll compare themselves to that
over and over and over and over again.
The iller you become, your brain starts to slow down
and you become chemically imbalanced.
Anorexia's voice gets stronger
and you're less able to come out of it.
At the age of 15,
Frances was a regular on pro-anorexia chatrooms.
I remember thinking,
"I don't look like those girls on that website,
"So I'm not ill enough."
It's always that - "I'm not ill enough, I'm not enough."
I guess we all have the desire
to feel like we're part of something,
part of a group, part of a team,
and I'm seeing now that can go either way,
you can be the part of something that's really positive
and good for you, or something that could potentially kill you.
Yeah. I don't know the research into it,
but I'm sure it's made a lot of people a lot worse.
You must have had quite a lot of positive contact with people
since you've started this Instagram account.
That's where it's a real Catch-22
because it's such an amazing platform
and I've connected with so many people and helped so many people.
I find it really difficult not to go on these fitness pages
and compare myself to some of these athletes
and people who work out all the time.
You see one picture slide up your Instagram and you're like,
"Wow, I thought I was having a good day, and look at them!"
Think about who you're following
and why you choose to follow them.
If they're not making you feel better about yourselves,
stop following them.
I think that's good advice.
Go for the feel-good accounts.
Like mine.
Who wants to follow?
Or you could follow someone who's funny.
Anybody?
Hey, what's up, my name is Mo Gilligan.
Hey, hey, hey, rewind, rewind.
Mo seems to have doubled his following
every time I check his account.
This video has 1.8 million views on Facebook.
Mo's Insta following is currently 118K.
It's kind of happened through other people.
You get people that share the videos.
There's massive, funny pages on Instagram and stuff
that have shared my videos as well.
Have you noticed anything change in your career
since you've had all these followers?
People seeing you in the street - that, for me, is a bit weird.
People don't ask, they get their phone out,
"Let me get you on Snapchat, bruv."
- "Say something for me, bruv." - "Be funny."
Yeah, I had this one guy, he was like,
"Yo, blud, I got to unfollow you, man.
"I can't accept a guy wearing a wig."
I'm like..."Right, cool." Like, it's not that deep.
Now that the videos are growing more,
I'm more conscious of what I put up.
I just kind of make stuff that I know people like.
You know, you find a niche and just kind of go with it.
If I show you my page, what do you think's wrong with that?
I would never think you're a DJ.
If it's just you in the gym, like, everybody goes gym,
like, everybody posts pictures of food.
You must go to some cool things.
You know what I mean? You must know some cool people.
I just feel like I'm showing off.
No, you're never showing off, cos people who follow you
will follow you because of who you are
and you're a DJ and they listen to you.
You're trying to say, in the politest way,
that I basically need to step my game up.
Yeah, in the next two weeks,
you need to be everywhere and anywhere.
I've been feeling like, by showing pictures of me being at work
and doing what I do is showing off.
If anything, I probably
need to start showing off a little bit more.
I've not got a great deal of time left,
so over the next couple of days, what I've got planned is
a couple of live gigs and they're going to take some more
behind-the-scenes pictures
as well of me at radio and doing my thing.
I've been tagging people in my post,
I've been trying to be cleverer about my hashtags
and I've been trying to carve out some sort of an identity.
If I kept on like this,
I could get 10,000 followers, easy,
in three to six months.
But I don't have three to six months,
I have a week-and-a-half.
I am basically going to have to perform
a social media miracle.
Luckily, help is at hand.
Hello, my name is Greg James
and I have approximately 688.3 thousand followers on Instagram.
Hello, Greg.
I'm filling in for Greg
while he's on holiday next week.
And send.
So it seems fair enough to ask him for help.
It does feel quite ad hoc and relaxed and improvised.
Do you ever think about what you're going to post
or does it just come to you?
I think I like to keep the show going
when the show is not on.
I suppose there is a little bit of a strategy
in that it should just always, kind of, be funny.
- That was seen... - 300,000 times?
I've not thought about my own page like that.
There's a mixture of your humour,
but also a real extension of the show.
Whatever your show and your style is,
try and put it into Instagram, that's what I'd say.
Thanks, that's really good advice.
On top of that, I'm thinking we just take a really sexy selfie
together, post it up, tag me, I get loads of followers.
I will sacrifice my followers for you.
I will see a downturn.
All right, I'm with Dev, I'm on holiday next week,
he's going to do the old show.
Why don't you follow him?
- Grandad's joined Instagram. - Finally.
16 followers in 30 seconds. That's more like it.
Greg's most popular post has 35,000 likes.
All right, mate, how's it going?
And it gives me an idea.
Listen, I need to ask a bit of a favour.
Dev, you all right? How's it going?
Cute dog picture coming right up.
Hot dudes with dogs is a thing on Instagram,
so we tag them.
Tag dogs on Instagram.
And I tag all them on his post
and it's a deadly weapon.
Absolutely.
#dudewithdog - yeah, that's me.
But I've just got a load more followers.
I've got six days left
and I'm up to 2,544 followers.
It's working.
Over the weekend, I've been posting
and hassling my friends to plug me.
But there's one person I haven't got hold of yet.
- Hey, Nick, how's it going? - All right?
Breakfast show host Nick Grimshaw
and his 1.3 million followers.
Could you shout me out on your Insta page?
'I could do that for you, Dev. Send it over, I'll do it now.'
I'm so desperate!
So I'm on about 7,000 followers.
It's Tuesday of the last week.
I'm thinking I could probably complete this
without having to call in any more favours.
I'm thinking I could be a bit more stealthy about it,
and buy some followers.
It keeps cropping up on my feed, so I'm going to see what Steph
at the social media agency thinks about it.
I'm sure loads of people do it.
'If you're buying followers, they're probably bots,
'or people who are getting paid to follow you.
'I mean, suddenly, a week later, Instagram goes, "You know what?
'"No, I don't think so," And they take those away
'and you're back to a couple of hundred.
'That really doesn't look good.
'You're already there.
'Look how much you've grown in just a week,
- It's incredible. - Thank you.
- I'll stick with it. - 'Good luck.'
I'll stick to doing my regular posts
and riding the coat tails of others.
'How are you, good?'
I'm not too bad, thanks.
So, I was going to ask,
can you shout me out on your page?
Just to tip me over the edge.
- 'OK, I'll give you a push.' - Perfect.
'All right, have faith, we're going to get there.'
When Conor bribes his followers with likes,
this is what happens.
I did it! I did it! 10K.
10,000! You're all riveted, I can tell.
I did it, by the skin of my teeth, and with a lot of help.
But I got to 12,800 followers.
What I've learnt is that people who are really successful
on social media - like Conor, Mo the comedian, and Kash -
is that they work extremely hard
and they're very clever with it as well.
They're always going to be
in a completely different league from me.
I'll keep posting,
but I'm looking forward to taking a bit of a breather
and not checking on how many people
are following me every two minutes. �