So let's dig into LinkedIn Dan and talk about the different areas that you're going to want to populate
to get the greatest possible value.
And the first thing is what I call the top card and LinkedIn is now changed the term and call it the
intro which is the area that includes your banner image and your profile picture and some other content.
And what you want to think about here is first of all I'm an advocate of a nice looking banner image.
I'm absolutely think that you should have a good looking clear crisp LinkedIn profile picture of you
and only you do have a picture of you and your boyfriend your girlfriend or your dog or some other celebrity
it should be a bad approach.
You need a profile image just to view your name should be clearly your first name and last name may
be one.
You know MBA or CPA at the end of it but I'm not really a fan that I'm really a fan of a name only.
And then your headline and your headline again should be keyword rich telling your most important viewer
who you are and what you do relevant to them.
That should also you select the the closest region not a city but a region in your area.
There's also industry you gonna add that even though it doesn't display on your LinkedIn profile publicly
and then you should also while you're in this top card area you should edit your contact information
and make sure it's current up to date and accurate.
And if you want to add the providing services box so that you can tell your most important viewer a
little bit more about who you are and what you do.
Now if you decide just show schools you can choose though schools that you want to show the school you
want to show in case you have multiple schools.
And also if you have multiple current big businesses or roles then you can decide which role or which
company you want to show over on the right hand side as well.
So decide which one is the best for you to show for your most important viewer.
And I do recommend for the most part most people should update this on a web browser on a desktop.
There is a little hack if you want to manage this.
Whereas if you update your headline on an iPhone you can go from one hundred and twenty characters to
almost 200 characters in your headline.
But if you decide to use that hack then you have to edit your intro card all the areas or your entire
card from your iPhone.
A little more tedious but it can give you 80 more characters in your headline.