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I hope you've done your due diligence.

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Now you've really thought about every possible message that could persuade the person you're trying

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to speak to or the group you've asked other people in the past you've persuaded what worked and ideally

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you've also asked people you're trying to persuade what will actually persuade them.

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Now I want you to put it all together refine it never went down and I went you to literally right down

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here in the Discussion section of this lecture top headline What is it you're trying to persuade people

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to do.

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Same as before.

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But now what are the five messages you're going to try to convey when you are presenting to them to

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try to persuade them write it down.

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Each message is something you should be able to say in a single sentence.

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It's something that should be conveyed about 10 words or less.

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Now that doesn't mean your whole pitch is going to be 50 words but I need you to have clarity in your

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own mind.

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What is truly most important.

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So that's the assignment.

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Go ahead.

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You need to take a little time to do this.

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It's critically important to do this.

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If you just sit back and watch all T.J. speak well you could be watching a Seinfeld episode or something

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else.

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I'm not at that entertaining.

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Believe me.

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I want to get something out of this.

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I need you to put this exercise into practice and actually write it down.

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Thanks.