hey I'm Jonathan from AJ and smartin in this video I'm gonna give you an 嘿，我是AJ的乔纳森（Jonathan）和smartin，在这段视频中，我要给你一个
overview of design thinking and why it's still relevant in 2020 设计思维概述以及为什么它在2020年仍然有意义
almost every innovative company in the world uses some form of design thinking 世界上几乎每个创新公司都使用某种形式的设计思维
so it's super important for you whether you're a designer whether you're a 因此，无论您是设计师还是设计师，对您来说都至关重要
product manager or whether you're someone just interested in the topic 产品经理或您是否只是对该主题感兴趣的人
it's super important to really understand what the hell it is because 真正了解到底是什么是非常重要的，因为
no matter where you go no matter which company you're in they're gonna work on 无论您去哪里，无论您身在哪家公司
products if you're gonna work on anything related to the topic of 产品，如果您要从事与以下主题相关的任何工作
innovation people are gonna start talking about design thinking it's just 创新人们将开始谈论设计思维，这仅仅是
gonna come up it's everywhere and it's being everywhere for the last 20 years 会出现在过去的20年里无处不在
and it's not going anywhere now so this video is a quick overview of design 而且现在没有任何地方，所以这个视频是设计的快速概述
thinking we have new videos every week just like this to help people learn 认为我们每周都会有这样的新视频来帮助人们学习
about innovation processes workshops Design Thinking design sprints if you 关于创新流程研讨会，如果您愿意，那么设计思维设计冲刺
like that kind of thing if you want to see more of that kind of thing in your 如果您想在自己的身上看到更多类似的东西
recommended tab or whatever it is on YouTube just hit the subscribe button 推荐标签或YouTube上的任何标签，只需点击订阅按钮
alright first question what is design thinking really simply design thinking 好吧，第一个问题是设计思维到底是什么？
is a philosophy and a set of tools to help you solve problems creatively 是一种哲学和一系列工具，可以帮助您创造性地解决问题
that's the first thing you need to understand when a company is trying to 当一家公司试图做到这一点时，您需要了解的第一件事
create something new when a company is trying to solve a problem when a team is 当团队试图解决问题时，创建新的事物
trying to solve a complex problem you can use design thinking to help you get 尝试解决一个复杂的问题，您可以使用设计思维来帮助您
to that solution but whereas there are many processes that can be used for 该解决方案，但尽管有许多流程可用于
problem solving design thinking specifically focuses on the 解决问题的设计思维特别关注于
human-centered side of creative problem-solving so design thinking 以人为本的创造性问题解决方案
really looks at all of creative problem-solving through the lens of 真正地通过
human centered design that's a human centered approach it's about empathizing 以人为本的设计，是一种以人为本的方法
and figuring out who you are designing for what their needs are and then 然后弄清楚你是为谁的需求而设计的，然后
helping you to solve that problem helping you to innovate based on those 帮助您解决该问题，帮助您基于这些创新
needs so whereas many other solving problem solving processes before design 需要如此，而在设计之前还有许多其他解决问题的过程
thinking we're always about well we have this technology let's make this thing 认为我们一直都很好，我们拥有这项技术，让我们做这个东西
design thinking helps you look at this from the 设计思维可以帮助您从
stomer the human perspective there are five main steps to any design thinking 扼杀人类的视角任何设计思维都需要五个主要步骤
process even though in each of these steps the exercises themselves are the 即使在每个步骤中练习本身都是
specific process is very very flexible and every company in every designer and 具体流程非常灵活，每个设计师和
every design thinker does it differently but the five steps always remain the 每个设计思想家都以不同的方式做事，但五个步骤始终保持不变
same step number one is empathize and this step is basically just about 第一步是同理心，这一步基本上就是
understanding the people you're trying to design the product for the product or 了解您要为产品设计产品的人员，或者
the service for and in this step a lot of the time it's about gathering 在此步骤中，服务的大部分时间都是关于收集
information interviewing doing user interviews creating personas trying to 信息面试，进行用户面试，创建试图做的角色
figure out who am I making this for what is their problem and unreal what do 弄清楚我是谁制造的，这是因为他们的问题是什么，虚幻的是做什么的
these people do right it's about empathizing with the people you're 这些人做的对，就是要同情你的人
designing for step two is to define 第二步的设计是定义
now in the define step you're taking everything you learned in step one in 现在，在定义步骤中，您将掌握在第一步中学到的一切
the emphasized step and you're defining and you're really kind of breaking it 强调的步骤，您正在定义，您确实在打破它
down and coming to conclusions about what are the users needs based on 并根据用户需求得出结论
everything I've learned from interviewing these people what are their 我从采访这些人中学到的一切
needs what are their problems what are their challenges what are the types of 需要他们的问题是什么？他们的挑战是什么？
things what are the insights we could take from these interviews from 事情是什么，我们可以从这些采访中获得的见解
empathizing with the users with the customers what are we taking from that 与客户同情用户，我们从中得到什么
what are we actually going to be able to use as information what are we saying 我们实际上将要使用什么作为信息
this is a problem this is a common problem this is a common challenge this 这是一个问题，这是一个常见的问题，这是一个常见的挑战，这
is an observation we were able to make how do you take everything you learned 是一个观察，我们能够做出如何将学到的一切
in the empathized section and turn that into insights and this is what define is 在移情部分将其转化为洞察力，这就是定义
step three is to id8 now you're taking everything you learned in the previous 第三步是id8，现在您将学习上一课中学到的一切
two steps and you're coming up with solutions they're coming up with ideas 两步，您正在提出解决方案，他们正在提出想法
you're coming up with potential matches of products or services or you know 您正在提出产品或服务的潜在匹配项，或者您知道
whatever it is you're creating you're trying to match your solution with the 无论您创建的是什么，都在尝试将解决方案与
insights you figured out in the empathize a defined section of the 您在移情已定义的部分中发现的洞察力
design thinking process now what you're doing is coming together you're coming 设计思维过程现在您正在做的事情正在融合在一起
up with ideas and often this is the bit that looks sort of like a brainstorming 提出想法，通常这有点像是集思广益
workshop you've got posters everywhere people are coming together people are 车间里到处都有海报人们聚集在一起
sharing ideas and people are trying to come up with ideas so it's really about 分享想法，人们正在尝试提出想法，所以这实际上是关于
coming up with thoughts and ideas that match what you learned in the previous 提出与您先前学习的内容相符的思想和想法
steps step four is prototype now what you're doing is you're taking all of 步骤第四步是原型，现在您要做的是将所有
these ideas you're breaking it down into a select few that you think might be 这些想法，您会将其分解为您认为可能是的少数几个
worth making into something more realistic and you're turning these ideas 值得将其变成更现实的东西，而您正在转变这些想法
into simple testable prototypes you know they're not fully designed they're not 进入简单的可测试原型，您知道它们没有完全设计，没有
fully coded they're not fully made into the real thing but they're essentially a 完全编码的代码不能完全制作成真实的东西，但本质上是
facade essentially a fake thing whether that's a digital product or a physical 幕墙本质上是假的东西，无论是数字产品还是物理产品
product you're just trying to quickly make something that you can test with 您只是想快速制作可以测试的产品
real users and that's the final step test 真正的用户，这是最后一步的测试
and in the test phase you're taking your prototypes the prototypes that are based 在测试阶段，您将采用原型，
on what you created in the third step and fourths that and now you're on to 关于您在第三步和第四步中创建的内容，现在您将继续
the final step where you're testing with real people and these real people are 您与真实的人进行测试的最后一步，这些真实的人是
you know selected based on what you learned in step one and empathize and 您知道是根据您在第一步中学到的知识而选择的，并同情和
essentially these real people are gonna use the product and you're going to get 本质上，这些真实的人会使用该产品，您将获得
feedback from them in real time based on what they're using so you go back 根据他们的使用情况实时反馈他们的信息，以便您返回
through the cycle you go from test once you've got your test results you go back 在完成测试的整个周期中，一旦获得测试结果，便返回
again into the define phase right you're not done once you've tested there's 再次进入定义阶段，一旦测试，您就不会完成
gonna be a lot of new insights so these insights you're gathering them together 将会有很多新见解，所以您将这些见解汇集在一起
again back to the defines phase and then you're back to the id8 phase again based 再次回到定义阶段，然后您再次回到id8阶段
on your new learnings you're coming up with new ideas you're coming up with 在新的学习中，您会想到新的想法
updated ideas and then you're back to prototype again and then you're back to 更新的想法，然后您又回到原型，然后回到
test again and that is the core Design Thinking cycle and these are the five 再次测试，这是设计思维的核心，这是五个
steps you see every time you search for anything design thinking related and I 每次搜索与设计思维相关的任何事物时，您都会看到的步骤
just want to be super clear about this you see these you know they'll be 只是想对此非常清楚，您会看到这些，他们会
overlaid on the screen multiple times here you'll see these five steps and the 多次覆盖屏幕，在这里您将看到这五个步骤，
important thing to understand here is these five steps are that are sort of 重要的是要了解这五个步骤
like the zoomed out map of how Design Thinking how a design thinking process 就像设计思维方式的缩小图一样
works however the exact exercises within these circles are not defined okay so 可以，但是这些圈子中的确切练习尚不确定，所以
you need to understand that's an important difference between design 您需要了解这是设计之间的重要区别
thinking and something like design sprints in design thinking you have a 思维和诸如设计冲刺之类的东西在设计思维中您有一个
broad map of what you're going to be doing over the next weeks months years 未来数月，数月内您将要做的事情的广泛地图
but there's no rule set that says you have to do this exercise you have to do 但没有规则集说明您必须执行此练习
this persona you have to do this whereas into something like design sprints it's 这个角色，你必须这样做，而在设计冲刺之类的东西中
more like a recipe you have to do it I'm going slightly off-topic but I wanted to 更像是您必须要做的食谱，我的话题略有偏离，但我想
get you there because I feel like a lot of people misunderstand that about 带你去，因为我觉得很多人误会了
design thinking design thinking is not a recipe it's not dude this this this this 设计思想设计思想不是食谱它不是花花公子这个这个这个
this it's a philosophy and a mindset combined with multiple different 这是一种哲学和一种思维方式，结合了多种不同的
exercises you can choose from depending on how you want to make the dish right 您可以根据自己想怎样做菜来选择练习
so design thinking is essentially pretty freeform it's pretty flexible it's 所以设计思维本质上是自由形式，它非常灵活，
pretty much up to the person who's running the process which can make it 几乎取决于运行该流程的人
actually quite tricky and and that's often why we recommend taking the 实际上非常棘手，这就是为什么我们建议您服用
philosophy of design thinking learning the philosophy of design thinking and 设计思维哲学学习设计思维哲学
using something like the design sprint as a recipe to run a design thinking 使用诸如设计冲刺之类的东西作为配方来进行设计思考
process so hopefully that quick overview 希望过程如此快速概述
demystified some of design thinking for you the first thing to understand is 为您揭开一些设计思维的神秘面纱，首先要了解的是
just the broad philosophy around what design thinking is and that's the point 只是围绕什么是设计思维的广泛哲学，这就是重点
of this video for more videos on design thinking and for more articles and for 本视频中的更多内容有关设计思维的视频，更多文章和
more posts we're going to be doing a full week of design thinking content on 更多的帖子，我们将在整整一周的时间里进行设计思考
our LinkedIn profile this week but definitely say hey over there as well I 我们本周的LinkedIn个人资料，但我也肯定会说嘿
know LinkedIn can be a bit boring but we've got a very exciting LinkedIn page 知道LinkedIn可能有点无聊，但是我们有一个非常令人兴奋的LinkedIn页面
so AJ and smart on LinkedIn if you're looking to get deeper into what 因此，如果您想深入了解什么，可以在LinkedIn上使用AJ和smart
exercises exist exactly what the processes can look like exactly how to 练习完全存在，过程看起来像如何
run Design Thinking workshops workshop or calm is a great resource for figuring 举办设计思维研习班研讨班或保持镇静是弄清楚的重要资源
out how to start things like this we've got a great guide called the ultimate 怎样开始这样的事情，我们有一个很棒的指南叫做《终极》
beginner's guide to design thinking and we've got new videos every single week 设计思维新手指南，我们每周都有新视频
of course they're free they're all on YouTube all you got to do is subscribe 当然，他们是免费的，他们都在YouTube上，所有您需要做的就是订阅
and we do try our best to try to like give you all the information you could 并且我们会尽力为您提供所有可能的信息
possibly want and where do we get the ideas for making these videos the 可能需要，我们从哪里得到制作这些视频的想法，
comments down below so let me know what you want us to make what do you want to 请在下方留言，让我知道您要我们做些什么
see do you want to see workshops do you want to see more about design thinking 看到您想参加研讨会吗？想了解有关设计思维的更多信息
more about design sprints just let us know in the comments and 有关设计冲刺的更多信息，请在评论中让我们知道，
thanks so much for watching we really do appreciate it 非常感谢您的收看，我们非常感谢
and thanks to everyone who subscribes you know we're trying to get up to a 感谢所有订阅的人，您知道我们正在努力提高
hundred thousand subscribers at the moment maybe when you see this video 此刻可能有十万订阅者
will already be there but still we're on our way we're on our journey right now 将已经在那里，但我们仍然在前进的道路上
thanks so much what are the types of things 非常感谢事情的类型是什么
what are the types of things one of the insights in the empathize and define 移情和定义中的见解之一是什么类型的东西
section of that in the empathize in the empathize and design hahahaha the 在换位思考和设计中的那一部分哈哈哈哈
empathize and define and you okay and empathizing is and this step 移情和定义，你可以，移情是，这一步
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you 你
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