Welcome to them making your website professional section first of all.
Great job on making it this far.
Now by now you have created your Web site.
You know most of the features on how WordPress works you can create your own post you can customize
your website design it and you have all of the most essential and functional plug ins on your Web site
as well.
Now we're going to go ahead and take the next step in order to make your Web site even more professional.
Okay.
And with professional I mean fully functional and doing what it is intended to do.
So let's talk a little bit about this section now.
This entire section is actually one big preparation section.
OK.
So what we're going to do here is that we are going to check out what are the needs for my Web site.
What is it that I lack.
What is it that I need.
And we're going to prepare all of those pages for example and functions in this section and then in
the next section we are going to start using elements or now you might remember that I spoke about the
element or early on in the course because elemental came with the WP ocean theme right.
So what is element here.
Well element is a so-called page builder.
It allows us to design and customize your pages completely lame and completely with the drag and drop
tools.
So it's a super easy way to design your pages to make them look really good and do so live.
And it also includes a bunch of templates.
This is one of the easiest and fastest way to make your website look super professional and give it
all the functions that you need.
So we're going to prepare everything that we actually need by spying on competitors for example seeing
what they do within your genre.
And then when we have everything prepared we're going to move onto the next section where we're going
to learn about elementary and start setting in those functions right.
So how do you make your website look professional.
Beyond just a solid design.
So how do you make your website professional.
Well within marketing especially social media marketing there's the old saying that goes you don't have
to be a professional you just have to look like a professional.
And we're going to use this same kind of saying when it comes to our WordPress Web site it is so important
whatever that it is that you're doing that you look professional if you're going to be selling any product
you need to have stats you need to have an authority and trust so that people can trust that it's safe
to give up their card information and buy from you and know that they're going to get whatever it is
that they're ordering.
And similarly if you're selling a service you need to have the trust in authorities so people can trust
getting the service from you.
And all of that starts with your Web site.
So how can we know if we're looking professional and that we have and are going to be creating what
visitors and future customers are looking for.
Well we need to get into the user experience.
Right.
So when we enter a new store or a new building the first thing that happens usually is that we go in
and we start looking around and more often than not we get a little bit overwhelmed because we don't
know where to start.
It's very similar with a Web site you might have a multitude of products multitude of functions and
services but it is up to us to make sure that that visitor is being held in his hand or her hand and
shown exactly what to do from the very beginning.
We need to make sure that the user experience is guided and whatever it is that they're looking for
and they can easily navigate to get that and fulfill whatever need that it is that they have.
And we're going to do that by simplifying.
Right.
A lot of Web sites today they have so many functions they have so many pages so many different things
to do.
You can scroll endlessly and there is things and buttons everywhere going on.
What we need to do is make it simple fewer choices means easier choices.
And then once they start navigating you can expand on the choices but you need to make it simple for
them from the very very beginning.
OK.
So this is how we take it one step further making sure that our Web site is super professional very
easy for visitors to understand to experience and enjoy their experience if they enjoy your Web site
then whatever it is that you have there.
Articles products services whatever it might be.
There are gonna be much much more likely to return and enjoy it.
OK.
So we're than I do now is that we're going to move on to the next lecture where we're going to make
sure that you get a logo for your website.
Now if you already have a business logo for example you can skip the next lecture but if you don't have
a website logo or a brand logo a business logo that you can use then follow along to the next lecture.
We're gonna make sure that you create that.
It's super easy.
And then we're gonna settle in the design so that it looks really professional.
Okay guys see you in the next lecture.